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121. Manufacturers sometimes discount the price of a product to retailers for a promotion period when the product is advertised to consumers. Such promotion often result in a dramatic increase in amount of product sold by the manufacturers to retailers. Nevertheless, the manufacturers could often make more profit by not holding the promotions.

Which of the following, if true, most strongly supports the claim above about the manufacturers’ profit?

(A) The amount of discount generally offered by manufacturers to retailers is carefully calculated to represent the minimum needed to draw consumers’ attention to the product.

(B) For many consumer products the period of advertising discounted prices to consumers is about a week, not sufficiently long for consumers to become used to the sale price.

(C) For products that are not newly introduced, the purpose of such promotions is to keep the products in the minds of consumers and to attract consumers who are currently using competing products.

(D) During such a promotion retailers tend to accumulate in their warehouses inventory bought at discount; they then sell much of it later at their regular price.

(E) If a manufacturer fails to offer such promotions but its competitor offers them, that competitor will tend to attract consumers away from the manufacturer’s product. D

解释答案D的时候是这末说的:..............There is,then,much merchandise that retailers sell at their regular price on which the manufacturers,however,do not realize normal profits.我看不懂这句话是啥意思，不知谁能帮忙解释一下？谢谢！

作者: meixiapeng 时间: 2004-6-30 14:11

也就是说,许多商品零售商是按正常价格卖给顾客的,也就是说没减价.而生产者还不知道自己的利润没有增加.

因为零售商没减价,也就导致了销售出去的商品量没变,而利润等于商品价格x商品数量.显然没变.

作者: chwayne 时间: 2004-6-30 22:38

以下是引用meixiapeng在2004-6-30 14:11:00的发言：

也就是说,许多商品零售商是按正常价格卖给顾客的,也就是说没减价.而生产者还不知道自己的利润没有增加.

因为零售商没减价,也就导致了销售出去的商品量没变,而利润等于商品价格x商品数量.显然没变.

我不同意你的解释。我的解释在这里：http://forum.chasedream.com/dispbbs.asp?boardID=24&ID=56653&page=2

作者: irenelj78 时间: 2004-7-1 23:15
好，去http://forum.chasedream.com/dispbbs.asp?boardID=24&ID=56653&page=2再讨论一下

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