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标题: 求思路, PREP模考里的AA [打印本页]

作者: Miaoyu116    时间: 2011-6-6 13:48
标题: 求思路, PREP模考里的AA
The following appeared as part of an article in the business section of a local newspaper.

Motorcycle X has been manufactured in the United States for over 70 years. Although one foreign company has copied the motorcycle and is selling it for less, the company has failed to attract motorcycle X customers
some say because its product lacks the exceptionally loud noise made by motorcycle X. But there must be some other explanation. After all, foreign cars tend to be quieter than similar American-made cars, but they sell at least as well. Also, television advertisements for motorcycle X highlight is durability and sleek lines, not its noisiness, and the ads typically have voice-overs or rock music rather than engine-roar on the sound track.

不懂题在说什么。求大家帮忙。谢谢!

作者: unncangela    时间: 2011-7-10 14:00
同不懂! ding..
作者: yunnylee    时间: 2011-7-10 21:17
The following appeared as part of an article in the business section of a local newspaper.

Motorcycle X has been manufactured in the United States for over 70 years. Although one foreign company has copied the motorcycle and is selling it for less, the company has failed to attract motorcycle X customers
some say because its product lacks the exceptionally loud noise made by motorcycle X. But there must be some other explanation. After all, foreign cars tend to be quieter than similar American-made cars, but they sell at least as well. Also, television advertisements for motorcycle X highlight is durability and sleek lines, not its noisiness, and the ads typically have voice-overs or rock music rather than engine-roar on the sound track.

不懂题在说什么。求大家帮忙。谢谢!
-- by 会员 Miaoyu116 (2011/6/6 13:48:43)


X摩托公司在美国有70年的历史了。虽然有一家外国的公司模仿X公司的产品而且售价更低,但是吸引不了X摩托车的客户。有些客户反应该外国公司的产品没有X的特有的“噪音”。但是这种解释应该不正确,这种情况应该有其它解释,毕竟虽然该外国公司生产的产品声音小了点,但是价格却便宜很多。而且X的车在广告上宣传的特色只是耐用性和流畅的线条,并没有说关于声音的,而且即使说声音,也只是关于声过滤和摇滚乐,而没说引擎发动的噪音。
大概意思就是这样了,论点就是说一些客户的理由是错的,反驳的理由有两点,但是我也不知道这样的题目切入点在哪,同求解析。
作者: FireSherry    时间: 2011-7-11 11:48
记得在XDF上课的时候有一点是说“广告上不强调的不意味不重要”。

原因可能是:这种特有的“噪音”已经普遍被消费者认同,所以广告里不需再过多强调,毕竟一支广告的时间跟成本挂钩,时间越多花费越大,所以只能在有限的时间里展现一些其他不同于噪音的性能以便吸引更多的消费者,这样广告才能更effecive。

这题是挺晦涩的……不好入手……
作者: yunnylee    时间: 2011-7-13 17:40
记得在XDF上课的时候有一点是说“广告上不强调的不意味不重要”。

原因可能是:这种特有的“噪音”已经普遍被消费者认同,所以广告里不需再过多强调,毕竟一支广告的时间跟成本挂钩,时间越多花费越大,所以只能在有限的时间里展现一些其他不同于噪音的性能以便吸引更多的消费者,这样广告才能更effecive。

这题是挺晦涩的……不好入手……
-- by 会员 FireSherry (2011/7/11 11:48:26)



这是题库里的吗。如果考试时碰到这一题怎么办呀。只反驳一点好像不够啊!
作者: a5024774    时间: 2011-7-13 18:56
也不能和汽车比吧~
作者: FireSherry    时间: 2011-7-14 09:25
同楼上
“After all, foreign cars tend to be quieter than similar American-made cars, but they sell at least as well.”
不能用汽车的例子说摩托车~~

作者: FireSherry    时间: 2011-7-14 09:25
我PREP的时候遇到的就是这题………………………………………………
作者: vivi198169    时间: 2011-7-21 15:25
我也模考到这题
作者: perplexed    时间: 2011-7-24 00:00
范文写了两三个理由 错误类比和广告内容不一定是顾客最关注内容 而且画外音或者rock music说不定正是暗示或模仿摩托车噪音 还有啥其他的理由么?
作者: echo1609    时间: 2011-10-12 23:59
这题有标准答案吗?真纠结死我了!!!
作者: fadeday    时间: 2015-7-31 16:28
感谢分享!               
作者: lef1007    时间: 2015-8-16 23:03
The author rejects the claim that the loud engine noise of American-made Motorcycle X appeals to the manufacturer's customers and explains why they are not attracted to quieter, foreign-made imitations.

The author's rejection is based on two reasons. First, the author points out that foreign cars tend to be quieter than similar American-made cars, yet they sell just as well.

Secondly, the author claims that ads for Motorcycle X do not emphasize its engine noise. Instead, the ads highlight its durability and sleek lines and employ voice-overs of rock music rather than engine roar.

In my view, these reasons do not establish that the quieter engines of the foreign imitations fail to account for their lack of appeal.

To begin with, the first reason rests on the assumption that what automobile customers find appealing is analogous to what motorcycle customers find appealing. This assumption is weak since, although there are points of comparison between automobiles and motorcycles, there are many dissimilarities as well. For example, head room, smooth ride and quiet engines are usually desirable qualities in a car. However, head room is not a consideration for motorcycle customers. And many motorcycle riders specifically want an exciting, challenging ride, not a smooth one. The same may be true of engine noise. It is possible that motorcyclists like what loud engine noise adds to the experience of motorcycle riding.

The author's second reason is also problematic. Although the engine noise of Motorcycle X is not explicitly touted in advertisements, it does not necessarily follow that engine noise is not an important selling feature. Because Motorcycle X has been manufactured in the U.S. for over 70 years, its reputation for engine noise is probably already well known and need not be advertised. Moreover the advertisers might use rock music on Motorcycle X ad soundtracks for the specific purpose of suggesting or even simulating its loud engine noise.

In conclusion, this author has not provided convincing reasons for rejecting the claim that quieter engines make foreign-made motorcycles less popular. The author's analogy involving foreign car sales is weak and the claim about Motorcycle X advertisements misses the purpose of including rock music in the ads.
作者: tyaye    时间: 2015-9-1 12:16
lef1007 发表于 2015-8-16 23:03
The author rejects the claim that the loud engine noise of American-made Motorcycle X appeals to the ...

太棒了!!感谢!!
作者: SupaKatie    时间: 2015-9-23 00:04
我也遇到这题了 我说了广告真对的人群不一样,所以不能说里面没强调的就不是卖点。我还说了一个就是摩托车和汽车不能混为一谈,逻辑错误

但是很奇怪啊,是不是我们要向着“噪音大就是卖点”这点抨击呢?感觉好奇怪
作者: 212mr    时间: 2016-4-13 20:15
这题一开始就没看懂作者到底是什么意思。到底要驳斥哪个观点?上面这个范文也是写的模棱两可,不知道驳斥的是哪一点?





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