标题: 求解一道题的攻击点，想了好久，找不出击破点！！！！！ [打印本页] 作者: 糖豆mia 时间: 2011-4-28 18:35 标题: 求解一道题的攻击点，想了好久，找不出击破点！！！！！ The following appeared as part of an article in the business section of a local newspaper: “Motorcycle X has been manufactured in the United States for more than 70 years. Although one foreign company has copied the motorcycle and is selling it for less, the company has failed to attract motorcycle X customers—some say because its product lacks the exceptionally loud noise made by motorcycle X. But there must be some other explanation. After all, foreign cars tend to be quieter than similar American-made cars, but they sell at least as well. Also, television advertisements for motorcycle X highlight its durability and sleek lines, not its noisiness, and the ads typically have voice-overs or rock music rather than engine-roar on the sound track.” Discuss how well reasoned . . . etc.作者: christinaryt 时间: 2011-4-28 23:19
个人觉得这的主要方向就是，说明loud noice 的重要性。购买者很大程度上因为 其中flaws有，1，用car和motorcycle比较------差异性很大，可举例 2，广告中想体现的 不等于 购买者的真实意图 3，广告是针对喜欢rock music的motorcycle的购买人群，此种特定消费者人群中多数喜爱这种noisiness，说明此广告是透露出对于 noisiness重要性的支持。 （个人观点啦，缺点请指出！）作者: 糖豆mia 时间: 2011-4-29 13:41
谢谢！！