The author in this argument indicates the conclusion that the Cumquat Cafe's increasing business shows other local business should use the advetising on a local radio station, which is sold by the campaign. To support the conclusion, the author uses the foudation that the Cumquat Cafe's total business was increased by 10 percent than last year only depends on advertising on the local radio station this year than any other reasons. An additional reason why the author holds the point is that the advertisement on the local radio station will definitely leads to the increasing profit of the Cumquat Cafe. Moreover, other local business will be sucessfully increasing their profit bu advertising on local radio station as the Cumquat Cafe. It seems like reliable when first reading the argument of the author. However, after deep and close analysis, it is visible that the author omits three significant points that should be declared to substantiate the argument. The author made the conclusion without ruling out other possible reasons, advertisement is not the only reason why the profit increased by 10 percent. For example, the Cumquat might have changed owners. Different owners may carry out different ideas, which is significantly affect the employers and working environment. The Cumquat may change the chefs, who may attract more consumers than before as the reult of better quality of serving. Not only the local radio can improve the reputation of the Cumquat Cafe. The local print media may launched a coupon ad campaign of the Cumquat Cafe, so that people may be attracted by the speacial coupon. Or the Cumquat may change or undate the menu. Instead of repalce the old ones, more adequated and suited menu appears. Inventive dishes and taste will adopt more consumers than previous time. These reasons all may lead the increase of profit, not only the advertisement. Even though the increasing profit owes to the advertisement, it does not mean that [留白 求指教！] Even if it is the contribution of the advertisement, we must assume that what is true of the Cumquat will lkewise be sure of most other business. The argument rests on the assumption that advertising on local radio is analogous to other business in all respects. This assumption is weak, although there are points of comparison between them, there is much dissimilarities as well. For intance, the Cumquat is a cafe, it is impossible to compare with other places, such as meat store, salon, or shoe store, even can not compare with other restaurants. Consumes go to a cafe, they pay more attention to environment and taste. But when the consumers go to buy weeding machines, they will focus more about performance of the machines and the other factors will not be important. A cafe locates conveniently may have more consumers than other locate in remote place, but a weeding machine market will not gain lower profit of its location. In Sum, the author commits several logical mistakes and fails to provide more liable evidence to show the connection of advertisement and profit of the Cumquat. So the argument is not completely sound. To strengthen the argument, the author would have to provide more direct evidence proving that advertisement on the local radio is the only reason why the Cumquat increased the profit. Additionally, the argument would be buttressed if more detailed information about the Cumquat and other local business. So that we can establish the conclusion whether necessary to use advertisement to improve profit.作者: miyako_k 时间: 2011-1-27 23:36
顶一下~~ 求指点~~
