Brand Management: positions are developed around responsibility for a particular product. The core of brand work is brand strategy.
Direct Marketing: they are masters in one-to-one marketing. Direct marketers assemble databases of individual consumers who fit within their target market, go after them with a personal approach, and manage the production process from strategy inception to out-the-door distribution. Two main objectives: to stay in touch with their current consumer base and to try and generate more business by finding individuals who fit a target set of criteria but are not currently using their particular product.
Affiliate/property Marketing: Marketers must manage the relationship between any two entities. This is cross-promotion.
Price Marketing/sales forecasting: They need to figure our the optimal pricing strategy for their product, though it's not always a case of making the most money. Sometimes it makes more sense to win market share while taking lower profits. It means not only keeping track of sales trends of one's product, but anticipating responses to marketing campaigns and product launches or changes.
High-tech marketing: these people want to work with products and technologies that reshape and improve the world around us. High tech marketers spend much of their time understanding research and development issues and working on new product launches.
Marketing research: People use a variety of different qualitative and quantitative research techniques to understand consumers.
Marketing Consulting: People need expertise in the areas of branding, market research, continuous relationship marketing, pricing strategy, and business-to-business marketing. Companies tend to hire people with previous marketing experience and value consultants who have been successful marketing managers and have lived through the full range of business issues from the inside.作者: bowow 时间: 2010-12-29 11:07
帖子写的很精彩 受益良多 顶上去让更多人看到~也让更多牛牛们能来分享分享！作者: fightforit 时间: 2011-1-16 22:17 作者: yali600 时间: 2011-3-17 16:30
你好~我也特别想了解,market research和marketing之间有多大的差距?从mr公司跳到大公司的marketing可能吗? marketing这行是否是做fmcg最好?作者: ziye210 时间: 2011-3-17 21:18
MKT对于刚起步的朋友来说，FMCG是非常理想的平台，它的很多操作和理念都会让你短时间之内学到大量东西，因为这个行业本身MKT就是一个重要的部门。
