标题: 又一AA求指导 [打印本页] 作者: jamesfisher 时间: 2010-12-6 19:32 标题: 又一AA求指导 The following appeared in a memorandum from the development director of the Largo Piano Company. “The Largo Piano Company has long been known for producing carefully handcrafted, expensive pianos used by leading concert pianists. During the past few years, however, our revenues have declined; meanwhile, the Allegro Musical Instrument Company introduced a line of inexpensive digital pianos and then saw its revenues increase. In order to increase Largo’s sales and in fact outsell Allegro, we should introduce a line of digital pianos in a variety of price ranges. Our digital pianos would be likely to find instant acceptance with customers, since they would be associated with the prestigious Largo name.”
The author of the argument reaches the conclusion that introducing a line of digital pianos in a variety of price ranges like the line of Allegro Musical Instrument Company would increase the sales of Largo Piano Company.The author cites several evidences to support the argument.Fist of all,the author assumes that the Allegro Musical Instrument Company increase its sale by the introduction of the line and the strategy of AMIC can be adopted by the LPC.In addition,the author assumes that the digital pianos would be likely to find instant acceptance with customers because of their prestigious name.The argument appears to be acceptable,however,a thorough examination reveals that the line of reasoning suffers from several critical logical flaws.The main fallacies of the argument would be discussed below.
In the first place,the author assumes that the increasing revenue of A is efficient due to the introduction of the line.The author engaged that "after this,therefore because of this".It is groundless to attribute the increase to the introduction of line.The author overlooks other factors that can affect the sales,such as the advertisement,the successful marketing strategy and so on.The introduction of the line may be a important factor,but it's not the only factor that affect the sales.To solidify the author have to give more accurate data or convincing analysis.
In the second place,the author make a false analogy.The successful strategy of AMIC may not be adopted by the LPC without any fix.Though the AMIC and LPC are both music instrument companies,there may be many differences between them,such as the location,the marketing strategy,and so on.So it is groundless to copy the success of AMIC to LPC.The differences of them could outweigh the the similarities of them.
Finally,the author unfairly assumes that the digital pianos would be likely to find instant acceptance with customers because of their prestigious name.This assumption is controversial and has no persuasive data to support.LPC is famous for producing carefully handcrafted, expensive pianos used by leading concert pianists,the digital piano is not the advanced product of LPC,so customers may not be attracted by it.
In sum,the argument is somewhat defective and hence is not reasonable as it stands.It is imprudent for author to claim that introducing a line of digital pianos in a variety of price ranges like the line of Allegro Musical Instrument Company would increase the sales of Largo Piano Company. The author should give more persuasive analysis and data to support it.