Which of the following best completes the passage below?
People buy prestige when they buy a premium product. They want to be associated with something special.
Mass-marketing techniques and price-reduction strategies should not be used because ----------
(A)affluent purchasers currently represent a shrinking portion of the population of all purchasers
(B)continued sales depend directly on the maintenance of an aura of exclusivity
(C)purchasers of premium products are concerned with the quality as well as with the price of the products
(D)expansion of the market niche to include a broader spectrum of consumers will increase profits
(E)manufacturing a premium brand is not necessarily more costly than manufacturing a standard brand ofthe same product 这道题什么意思啊,请大牛翻译解释一下!作者: zhangyunkai5 时间: 2010-11-3 10:00
当人们买PP这种产品时,人们买的是一种声誉,需要的是一种特殊性 两位两种策略这个时候用不起,因为 A购买者占的人口比重 范围不对 说的事就不对 B持续消费依赖于一种排他性 说明了为什么那两种策略不能使用 正确答案 CPP的购买者担心价格和质量 原文说了 他们需要的是一种特殊性 D扩展市场 提高利润 E生产P品牌和其他品牌的费用相比 B是对的 其他选项说的事就不对