1 The survey cited by the author is too vague to be informative.The claim does not indicate when, where and how the poll was conducted. Lacking information about the number of customers surveyed and the number of respondents, it is impossible to access the validity of the results.
2The author commits fallacy of false analogy,the augument rests on assumption that non-proffesional maket is analogous to proffesional maket in all respects
3the meaning of the vague concept" home users". Compare with non-professinals to use in preparing their income tax returns mentioned above.It can be home users to use accounting sofware to manage daily expenditure,or business students do their accounting homeworks
4 the author’s solution rests on the assumption that products is sufficient to give birth to the sales. Common sense tell us that sale was due to a combination of factors.eg If the competitors software company enter into the market far earlier than SP, holding lots of honest users.Of course they sell more.
5 ok,even if the add the advanced special features can do some help to the sales,it is hard to say it is a most effective way. Other measures such as cuting down the price , good marketing skills would be better than former one.In addtion, adding advanced special features could improve the costs,that means the price of the software will be also rised,and then sales would be down.The effects of that will be offset.
-- by 会员 easy2010 (2010/10/26 8:45:15)