“Studies have found that employees of not-for-profit organizationsand charities are often more highly motivated than employees of for-profitcorporations to perform well at work when their performance is not beingmonitored or evaluated. Interviews with employees of not-for-profitorganizations suggest that the reason for their greater motivation is thebelief that their work helps to improve society. Because they believe in theimportance of their work, they have personal reasons to perform well, even whenno financial reward is present. Thus, if our corporation began donating asignificant portion of its profits to humanitarian causes, our employees’motivation and productivity would increase substantially and our overallprofits would increase as well.”