标题: gwd16 [打印本页] 作者: 斯巴达 时间: 2010-4-9 09:46 标题: gwd16 32. GWD-23-Q10 When trying to identify new technologies that promise to transform the marketplace, market researchers survey the managers of those companies that are developing new technologies. Such managers have an enormous stake in succeeding, so they invariably overstate the potential of their new technologies. Surprisingly, however, market researchers typically do not survey a new technology’s potential buyers, even though it is the buyers-not the producers-who will ultimately determine a technology’s commercial success. Which of the following, if true, best accounts for the typical survey practices among market researchers?
A. If a new technology succeeds, the commercial benefits accrue largely to the producers, not to the buyers, of that technology. B. eople who promote the virtues of a new technology typically fail to consider that the old technology that is currently in use continues to be improved, often substantially. C. Investors are unlikely to invest substantial amounts of capital in a company whose own managers are skeptical about the commercial prospects of a new technology they are developing. D. The potential buyers for not-yet-available technologies can seldom be reliably identified. E. The developers of a new technology are generally no better positioned than its potential buyers to gauge how rapidly the new technology can be efficiently mass-produced.作者: dajiahaoh 时间: 2010-4-9 10:52
我选D，不晓得对否。理由如下： 题目是要说：要支持这个观点：尽管buyer可以认定商业价值，但是就是部调研他们。换个说法就是要驳斥这个观点：因为buy可以认定商业价值，所以就要调研他们。
A：题目说：能否认定商业价值->是否调研他们。所以获得商业价值是无关选项； B：旧的技术是否能够得到improve没有提及。本文只探讨技术的市场推广，市场推广和技术improvement之间的关系没介绍，所以我也不知道。无关选项。（另外，如果，题目不说improve的问题，改成旧技术的市场推广问题，就有可能成为正确答案） C：和投资者完全无关，只是调不调研的问题。至于是否为投资者调研这是做题人主观臆测。所以无关选项 D：谈到了潜在买家，谈到了新技术的界定，和原文的potential buyer和determine a technology挂钩，相关选项。先放着 E：原文谈经理和买家的比较。而不是开发者和买家的比较。无关
eople who promote the virtues of a new technology typically fail to consider that the old technology that is currently in use continues to be improved, often substantially.