“The Easy Credit Company would gainan advantage over competing credit card services if we were to donate a portionof the proceeds from the use of our cards to a well-known environmentalorganization in exchange for the use of its symbol or logo on our card. Since arecent poll shows that a large percentage of the public is concerned aboutenvironmental issues, this policy would attract new customers, increase useamong existing customers, and enable us to charge interest rates that arehigher than the lowest ones available.”