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标题: GWD一题 [打印本页]

作者: renxian    时间: 2009-10-4 12:02
标题: GWD一题

A manufacturer of workstations for computer-aided design seeks to increase sales to its most important corporate customers.  Its strategy is to publish very low list prices for workstations in order to generate interest among the buyers for those corporations.

 

Which of the following, if characteristic of the marketplace, would tend to cause the manufacturer’s strategy to fail? 答案是E,我看不懂是什么意思

      A.      The proposed list prices would seem low to a typical buyer for the manufacturer’s most important corporate customers.

B.       The capabilities of workstations suitable for given jobs are not significantly different among various manufacturers.

C.      The manufacturer’s most important corporate customers employ as buyers persons who are very knowledgeable about prices for workstations for customer-aided design.

D.      Customers differ significantly in the percentage of resources they can devote to computer workstations.

E.       Buyers for corporations that purchase workstations for computer-aided design receive bonuses红利 for negotiating large discounts from the list price.


作者: LittleMike    时间: 2009-10-4 14:00
题目中说的事:制造商要提高销量,策略是提供low list prices,目的是给予buyers好处

问五个选项中哪个能让制造商的策略废掉?也就是说哪个不能让制造商成功给予buyers好处?

E说buyers如果能要到比list price低很多的折扣的话就能收到红利(好处),那么你制造商本来list price就低,那么再给他们折扣相对来说就很不可能,所以提供low list price的这个策略反而加大了buyers拿折扣的难度,也就是加大了他们拿红利的难度,所以不能给他们产生利益,所以E会让制造商策略fail

作者: jinqijia    时间: 2009-10-4 14:31
楼上好热情啊……也看看我的帖子嘛,帮我解答下。就是feifei-97:有关充要条件的疑问。非常困惑…… 这个
作者: renxian    时间: 2009-10-5 00:21
楼上好像个教cr的老师啊,分析的很透彻啊!就是我还不理解
作者: LittleMike    时间: 2009-10-5 00:22
。。。不是老师……
作者: renxian    时间: 2009-10-5 00:23
什么时候考试啊
作者: LittleMike    时间: 2009-10-5 00:25
恩半年以后吧……还有一段时间准备




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