(2次) 125. The following appeared as part of the business plan of the Capital Idea investment firm.
“Across town in the Park Hill district, the Thespian Theater, Pizzazz Pizza, and the Niblick Golf Club have all had business increases within the past two years. Capital Idea should therefore invest in the Roxy Playhouse, the Slice-o’-Pizza, and the Divot Golf Club, three new businesses in the Irongate district. As a condition, we should require them to participate in a special program: Any customer who patronizes two of the businesses will receive a substantial discount at the third. By motivating customers to patronize all three, we will thus contribute to the profitability of each and maximize our return.”
请大家帮忙我分析一下,非常谢谢!
翻译:
在Parkhill区的Tespian剧院,Pizzazz比萨,Niblick高尔夫俱乐部在过去的2年都有业务增长。因此,CI应该投资Poxy剧场,Slice-o’-Pizza店和Divot高尔夫这3家新的Irongate区的企业。为使他们达到条件,我们应该要求他们参加特殊的项目:任何顾客在其中2家消费将在第三家得到折扣,通过刺激顾客在所有3家店消费,我们经增进每一家的利润,从而使我们的回报最大化。
个人认为
1.作者有个暗含的假设,即在Parkhill区业务将会保持增长的势头。但是在过去2年内增长并不能代表在未来也有所增长。
2.错误类比 即使在Parkhill区的业务以后也会增长,也不表明在Irongate district经营同样类型的业务也能盈利
3.刺激顾客在三家店消费并不代表利润最大化,还要考虑成本等诸多问题
太感谢hcy_sy了,谢谢你:)
不客气~ ^_^
后天就要考了,issue还不知怎么写呢...慌~
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