In many surveys, American consumers have expressed a willingness to spend up to 10 percent more for products that are ecologically sound. Encouraged by such surveys, Bleach-O Corporation promoted a new laundry detergent, Bleach-O Green, as safer for the environment. Bleach-O Green cost 5 percent more than typical detergents. After one year, Bleach-O Green had failed to capture a significant share of the detergent market and was withdrawn from sale.
Which of the following questions is LEAST likely to be relevant in determining the reasons for the failure of Bleach-O Green?
(A) How effective as a detergent was Bleach-O Green?
(B) How many other detergents on the market were promoted as safe for the environment?
(C) How much more did Bleach-O Green cost to manufacture than ordinary detergents?
(D) To what extent did consumers accept the validity of Bleach-O Green advertised and promoted to consumers?
(E) How effectively was Bleach-O Green advertised and promoted to consumers?
答案是C。这几个选项真是比较难取舍。谁给分析一下？
没人帮忙？
(A) How effective as a detergent was Bleach-O Green? Bleach-O Green 作为洗涤剂有多高效？ 如果他没有洗涤剂的作用，即使它环保消费者也不会买它。
(B) How many other detergents on the market were promoted as safe for the environment? 其他以环保著称的洗涤剂有多少？ 如果也有其他洗涤剂环保，而Bleach-O Green又比它们贵，消费者不会买它。
(C) How much more did Bleach-O Green cost to manufacture than ordinary detergents? Bleach-O Green 在制造中比其他普通洗涤剂贵多少？ 题目中已经说了比别的贵5%， 首先制造成本肯定不会高于那5%，其次题目中说“had failed to capture a significant share of the detergent market” 意思是消费买这个产品总的来说比其他洗涤剂少，说明买他的人少，而没有说明盈利少甚至不盈利问题。无关
(D) To what extent did consumers accept the validity of Bleach-O Green advertised and promoted to consumers? 消费者相信有多相信 Bleach-O Green 在广告和宣传中说的产品性能？ 相关
(E) How effectively was Bleach-O Green advertised and promoted to consumers?
Bleach-O Green的宣传效果如何？ 相关
这道题目我是这样解的，请大家指教
分析题目：Why did the company fail to capture the market share? Find the least relevant explaination.
所以关键词是MARKET SHARE.
A. 有效不？ --自身原因
B。其他牌子？--其他因素影响结果
C。制造成本高？--就是它了，关键词是Market share, 与COST如何无关
D和E，都是讲ADVERTISEMENT 与market share有关
所以选C。
我做题时也常常碰到很难取舍的，后来发现很多时候是在读选项的时候思路被选项牵着走了。所以我觉得关键词跟相关性挺重要的。
谢谢yujia1122，这样解释更明确了！
赞一个！！
| 欢迎光临 ChaseDream (https://forum.chasedream.com/) | Powered by Discuz! X3.3 |