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标题: OG-83 [打印本页]

作者: cz 时间: 2003-12-19 15:43
标题: OG-83
#83) Sales of telephones have increased dramatically over the last year. In order to take advantage of this increase, Mammoth Industries plans to expand production of its own model of telephone, while continuing its already very extensive advertising of this product.

Which of the following, if true, provides most support for the view that Mammoth Industries cannot increase its sales of telephones by adopting the plan outlined above?

C) Advertising has made the brand name of Mammoth Industries’ telephones widely known, but few consumers know that Mammoth Industries owns this brand.

E) Despite a slight decline in the retail price, sales of Mammoth Industries’ telephones have fallen in the last year.

I'm confused on choice E. Why E) weakens Mammoth Industries' plan?

作者: qww 时间: 2003-12-19 17:39
首先C 不对，因为C说广告已经使M的电话的品牌众所周知，（例如叫AA），但很少人知道AA是M公司的产品。
其实这没关系，只要人们购买AA的多，M公司销量自然多。
E 正确，尽管在零售价轻微的下降，M公司在去年销量还是下降。
题目的逻辑是整个行业的销量在去年提高推出 M公司销量也跟着高。这是前提。E则说明此前提不成立。

作者: swlfx 时间: 2005-7-6 13:35

借用小米的回答：

E在说：尽管价格微幅下调，去年的销量还是下降了。这就说明在整体市场“Sales of telephones have increased dramatically over the last year. ”的情况下，MI的销量都下降了，即使今年整体市场形势还是很好，但MI的市场销量未必好，那么扩大生产也未必必要。

作者: gonghao 时间: 2006-6-24 17:00
DING

作者: fzhang 时间: 2006-6-24 20:56

同意qww对C的解释。对于E,我的想法是，

去年整体行业销量上升的利好形势下，M厂还需要打广告降价来卖，今年怎么可能卖得好？所以这个厂家不应该扩大生产，weaken 题目结论。

作者: renehan 时间: 2008-6-24 07:36
有前辈们帮忙解释一下D选项吗？

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