LZ，你这么想想。早上一出门，看到Gwen在拍MV；中午吃饭时候不远处坐着Omarion和他的crew；下午pussycat doll在你住的后面那条街演出；晚上朋友问你要不要去看Laker的比赛；夜里去喝个酒可能就能和Tyra Banks或者Jessica Alba合个影；午夜回家看着Hummer,Cadi在身边呼啸而过，放着最in的hiphop！！！
你想好了么？
两个差不多吧，你拿到哪个offer时更兴奋，就去哪个学校。：）
我也拿到ROSS了.没申请UCLA(UCLA也是我特别想去的学校,没申请主要因为ROSS面试后感觉非常好)
我在LA住过1年,MIDWEST(不是AA)住过3年...
LA是我去过的所有城市里最好玩的(世界娱乐之都),但是太物质了..我穷,所以离开LA去了MIDWEST..
富裕的话肯定是LA好..不富裕的话..难说了.呵呵
maybe poor ppl can be motivated in LA.....
LZ，你这么想想。早上一出门，看到Gwen在拍MV；中午吃饭时候不远处坐着Omarion和他的crew；下午pussycat doll在你住的后面那条街演出；晚上朋友问你要不要去看Laker的比赛；夜里去喝个酒可能就能和Tyra Banks或者Jessica Alba合个影；午夜回家看着Hummer,Cadi在身边呼啸而过，放着最in的hiphop！！！
你想好了么？
南加州天气太好了。美女帅哥又养眼。以后面试直接找西岸的新兴产业又不用飞来飞去。如果是我选，肯定没的说Anderson。
hard decision. lz may consider the climate factor.
很多美国念完MBA的兄弟们都说，Top 10 除了几个大牛校外大部分都差不多的，但地理位置绝对是需要考虑考虑的 。。。
One of my friends got UCLA and ROSS's offers too...finally, he picked up Ross.
First, congrats!
I second embarker gg =)
Really, there's so much more to your 150K USD tuition fee other than the
weather -- how would you fit in the school culture? Does the curriculum
and career development process make sense to you? Is there a strong alumni presence in your
industry of choice? How is the school
doing in terms of summer intern and fulltime placement in your industry of
choice, etc etc.
As to location and weather, coming from a west coast city
myself, the weather in AA sucks big time.
Food too. However, I picked Ross
in first place because I’ve always lived in big cities and will go back to big
cities after school. Spending 2 years in
a small college town is quite a unique life experience to me. When there’re not that many places to go to,
I find myself always hang out with classmates and become really close with them
although we do often compare AA with our cities (quite some are from west cost,
e.g. SF, LA, etc)… A friend and I even
got lost driving in the cornfield, looking for a shopping mall once… That was quite an experience.
Coming from somewhere known for good food, I was told to
have my expectations really low before I came here. But Ann Arbor keeps on surprising me with
good French, Italian, Japanese, seafood, and even Southeast Asian food. Sorry, but not Chinese tho. Hehe. Keep
in mind that AA is a college town with income level way above Michigan average. It’s definitely not comparable to LA, but
would you want to break the bank while on a huge loan? And plus, really, you’ll be so busy here that
you barely have spare time to do anything major while in school, except during
the breaks when you’ll be traveling anyways.
At the end of the day, it’s your personal choice. I just want to put down some thoughts after
going through this process myself.
http://forums.businessweek.com/n/pfx/forum.aspx?msg=74309.1&nav=messages&webtag=bw-bschools
(Ross vs. Fuqua in Brand Management)
Q:
I'm looking for a top Brand Mgmt position once I finish my Marketing degree in school. I've been accepted to both Ross and Fuqua R1(still waiting to hear back from Kellogg R2). Any advice btw Ross and Fuqua for Marketing assuming I do not get accepted to Kellogg??
Stats: African American...High GMAT/ High GPA/ Comp Sci
A:
When you're looking for top brand management position, since these two programs are pretty close as top schools, the program design matters but not ranking anymore.
The really successful brand managers need to satisfy customers from their bottom of heart, create loyalty and word-of-mouth to constantly generate profit, then grow your brand portfolio that match your business vision.
So you need to know consumer behavior and extract insignts from market intelligence, develop the right product features that satisfy their demands with right pricing, communicating them the right messages, then create loyally repurchasing pattern that generates sustainable profit to support your brand out of fierce competition.
The key courses that prepare you as a top brand manager are Brand Management, Customer Insignts, Market Research, Product Development, Pricing, Channel Management, CRM, Marketing Communications & Advertising, Marketing Strategy & Corporate Strategy, Sales & Forcast, Negotiation. Then depending on your specific industry, channel, or region, you might need Tech Marketing, B2B marketing, Service Marketing or International Marketing Management. Then the last and most significant challenge is how well can you manage the logistic and operation support.
Now see what these two schools offer. Ross offered Strategic Brand Management, but Fuqua doesn't have any brand management courses. It'll be a significant drawback if you learn all others but couldn't correlate all these efforts into a consistent brand theme.
So see what other courses they've got. Obviously Ross has much deeper and sophisticated program design that has Consumer Behavior, Customer Asset Management, Co-Create Value with Customers, Market Research Design & Analysis, Pricing Strategy & Tactics, Ad Management, Innovation & New Product Development, Distribution Strategy, Supply Chain Management. One special course is Leavraging industrial Design for Marketing Advantage that may make your brand stand out by highly customized value chain.
Of course Fuqua also has pretty well-rounded course selection for marketing, but it's clearly for Product Manager and Market Research Managers, not for Brand Managers. You cannot see the detailed and dynamic design like Ross. Fuqua has Consumer Behavior, Market Intelligence, Marketing Strategy, Product Management, Pricing, MarCom, CRM, Tech & Health Mktg, Distribution and Supply Chain. But a bit generic that not as specific as Ross
--
http://mbacareerfitter.blogspot.com/2008/02/personal-brandingucla.html
(UCLA)
一些基本的学校状况要了解一下
UCLA走综合管理与策略顾问,创业, IT,财务,娱乐与体育
师资号称世界级水准
教务长治校方针是要在2010年满七十五周年前
打造世界顶及商学院
由师资多元化,研究路线国际化,与博士班精致度着手
有研究中心与创业中心
在课程走向方面多以综合概念为主
课程逻辑着重综合管理与科技策略思考分析能力
以及概念式领导团队能力培养
企业扩张与创业以及媒体娱乐等
综合管理课程相当重接近一半
跟院长治校方针吻合
财务课程也相形完整
毕业出路以综合管理,财务,顾问,及企业内创业或中小型创业为大宗
领导训练是由上而下以概念化思考
带领团队合作
国际发展也有许多区域市场研究
原则上还是以综合竞争力与领导或创业能力为面试方针
强调自己的工作年资与管理经验
以及团队合作与领导能力
数量与质量分析能力
以及cross-functional跨单位整合能力
LZ，你这么想想。早上一出门，看到Gwen在拍MV；中午吃饭时候不远处坐着Omarion和他的crew；下午pussycat doll在你住的后面那条街演出；晚上朋友问你要不要去看Laker的比赛；夜里去喝个酒可能就能和Tyra Banks或者Jessica Alba合个影；午夜回家看着Hummer,Cadi在身边呼啸而过，放着最in的hiphop！！！
你想好了么？
Hummer, cadi 其实在哪个城市都很大众的
如果你在Santa Monica或者beverly hill附近住的话，你会发现ferrari和lamborghini都满街跑的
以前我一次下班路上在Santa Monica附近， 5辆车连着过去，3个ferrari， 2辆lamborghini，呵呵
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