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标题: GWD12-22 尚未解决的讨论 [打印本页]

作者: elithian 时间: 2007-8-13 18:51
标题: GWD12-22 尚未解决的讨论

GWD 12Q22:

Denoma, a major consumer-electronics maker, had a sizeable decline in sales revenue for its most recent fiscal year. This result appears surprising, because electronics retailers report that although their overall sales were considerably lower than in the previous year, their sales revenue from Denoma models actually grew, largely thanks to some innovative and popular models that Denoma introduced.

Which of the following, if true, does most to explain the apparently surprising result?

Because of the need to educate the public about its new models’ capabilities, Denoma’s advertising spending was higher than normal over the period.
For the period at issue, Denoma’s major competitors reported declines in revenue that were, in percentage terms, greater than Denoma’s.
A significant proportion of Denoma’s revenue comes from making components for other consumer-electronics manufacturers.
Unlike some of its major competitors, Denoma has no lines of business outside consumer electronics to provide revenue when retail sales of consumer electronics are weak.
During the period, consumer-electronics retailers sold remaining units of Denoma’s superseded models at prices that were deeply discounted from those models’ original prices.

答案是C。E为什么不对？前面有些人说E对，但没有给出理由。。。

作者: ykiller111 时间: 2007-8-13 22:15

E。During the period, consumer-electronics retailers sold remaining units of Denoma’s superseded models at prices that were deeply discounted from those models’ original prices.

E有两点不好

1。原文说Denoma发明了新设备，而E说的是Denoma的旧设备，无法解释原文问题的差异

2。retailers销售Denoma旧货打折，将导致retailers自己的收入下降，不会影响到Denoma的收入

作者: wslinfeng 时间: 2007-8-13 22:34
我觉得也可以这样来考虑，这个问题是一个搭桥的问题，注意文章问的是
explain the apparently surprising result，这个result是had a sizeable decline in sales revenue for its most recent fiscal year.apparently surpring是因为sales revenue from Denoma models actually grew，实际上就是零售商从denoma的产品销售额增加了，而不是说“electronics retailers report that although their overall sales were considerably lower than in the previous year, their sales revenue from Denoma models actually grew”这对矛盾令人惊讶，c选项就把denoma的销售减小的原因说出来了，而e选项则是解释的零售商为什么总体收入下降的原因，很显然如果还有别的选项可以解释为什么零售商的denoma产品销售收入上升的话也就能成为正确答案

作者: elithian 时间: 2007-8-14 10:32

有点清晰。

问题问的是：Denoma自己revenue下降，retailers却Denoma models的revenue上升了。

C说D的产品大部分是贴牌的。

开始我不选C是因为C没说贴牌的那部分的情况。后来发现其实说了：retailers其他的revenue大幅下降了。

两位澄清了我对E的误解：retailers的price与Denoma的revenue(retailers的cost)没有直接关系。

~~~~~~~``谁说做这种题不要一点商业基础呢。。。

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