8. GWD32-Q8
Last August the XT chain of gasoline stations had a temporary sales promotion in effect
In the promotion , any customer who made a purchase of ten or more gallons of gasoline
was entitled to a tree car wash . For the month of August , XT experienced a ten percent
increase in gasoline sales as compared to sales in August the previous year .so
evidently the promotion was successful as a means of boosting sales .
In evaluating the argument , it would be most helpful to answer which of the following ?
1) In the areas in which XT’s gasoline stations operate , how did total combined
gasoline sales for all gasoline stations last August compare with sales for the
previous August?
2) Was the money that XT earned from the increase in gasoline sales enough to
offset the cost of providing tree car washes during the promotion?
3) Were there any customers who bought ten or more gallons at an XT gasoline
station during the promotion who would have or more gallons at an XT gasoline
in lower quantities , but more frequently ,if the promotion had not been in effect?
4) Did XT or any or its gasoline stations have to pay other businesses to provide
the car washes that customers were offered in the promotion?
5) Are XT’s gasoline sales in August usually significantly higher than one twelfth of
XT’s annual gasoline sales ?
答案是A，问题是C好像也可以艾。。。
station during the promotion who would have or more gallons at an XT gasoline
in lower quantities , but more frequently ,if the promotion had not been in effect?
station during the promotion who would have or more gallons at an XT gasoline
in lower quantities , but more frequently ,if the promotion had not been in effect?
我觉得C是指如果不实行这个促销政策的话，可能消费者购买会少量多次，即总的sales和促销时不变，从而评价促销的效果。。我觉得这里in effect是实施的意思。open to discuss...
2) Was the money that XT earned from the increase in gasoline sales enough to
offset the cost of providing tree car washes during the promotion?
应该B吧？
促销政策是：买汽油，可免费洗车。
洗车也是有成本支出的，如果客户多买汽油产生的销售利润不能Cover这个洗车的费用，那促销就没什么意义了（促销就是以尽量少的支出，吸引客户多掏钱，如果支出的钱与客户掏钱后的利润相差无几，就没意义。）！
我觉得c说的是顾客在这次促销下一次购买10加仑以上，而如果没有促销是分多次买，每次少量，但是总量还是more的。说明顾客该买多少还是多少，这个选项讨论的是购买汽油的不同方法。跟原文讨论的促销have no sense。
up
谢谢牛牛,我怎么觉得gwd32的题都让我很郁闷啊,感觉比前面几套都难类
the more tough questions you have met and cracked during the preparation stage, the greater chance that you will be able to touch the pulse of the CR questions and become confident in dealing with them. Good luck!
我不选C是因为were any?回答就算是有，也不能说明促销无效，因为可能就一个人，回答也是有
不知道这样理解对不对。。。
我支持罗马青年，选B
A说整个地区的销量如何，这个是无关的。楼上说促销和利润无关，这个我不同意。促销的目的就是为了盈利，否则免费加油岂不更能促销？
C的问题也是只注意了销量，没注意成本。其实这个题本质还是问cost analysis, 欢迎批评哦：）
补充一下，这个逻辑很奇怪的。
在这道题里，整体经济形势不是评价促销手段的一个标准。试想：即使整体销量增加了50%，XT只有25%，这不能评判XT的促销手段，因为如果不促销，XT的销量可能只增加5%。反之亦然。
这个问题的关键是XT的销售只能在自己的年度报告中作对比，而且成功与否的唯一标准就是利润-成本分析。
补充一下，这个逻辑很奇怪的。
在这道题里，整体经济形势不是评价促销手段的一个标准。试想：即使整体销量增加了50%，XT只有25%，这不能评判XT的促销手段，因为如果不促销，XT的销量可能只增加5%。反之亦然。
这个问题的关键是XT的销售只能在自己的年度报告中作对比，而且成功与否的唯一标准就是利润-成本分析。
A. In the areas in which XT’s gasoline stations operate, how did total combined gasoline sales for all gasoline stations last August compare with sales for the previous August?
但是A选项没提到利润-成本
A不对，今年8月销量比去年8月大了又说明什么？少了又说明什么？
A说的是该地区所有加油站的总销量，无论XT的促销是否成功，总销量都有可能比去年同期大或者小。所以根据A，根本看不出促销是否成功
我支持C
我支持罗马青年，选B
A说整个地区的销量如何，这个是无关的。楼上说促销和利润无关，这个我不同意。促销的目的就是为了盈利，否则免费加油岂不更能促销？
C的问题也是只注意了销量，没注意成本。其实这个题本质还是问cost analysis, 欢迎批评哦：）
本题关键是boost sales，跟价格成本没关系
2) Was the money that XT earned from the increase in gasoline sales enough to
offset the cost of providing tree car washes during the promotion?
应该B吧？
促销政策是：买汽油，可免费洗车。
洗车也是有成本支出的，如果客户多买汽油产生的销售利润不能Cover这个洗车的费用，那促销就没什么意义了（促销就是以尽量少的支出，吸引客户多掏钱，如果支出的钱与客户掏钱后的利润相差无几，就没意义。）！
above explaination is correct.
but don't forget the answer should focus on the quesiton. the quesiton is said to compared the sales WITH SALES IN PREVIOUS YEARS. therefore, the answer should contend the word of last year's sales.
结论: so evidently the promotion was successful as a means of boosting sales .
A:XT所在地区的加油站总的汽油销量去年和前年相比.
C:如果XT没有促销,那些现在买了ten or more gallons汽油的顾客,其中是不是有人会买更少的量,但是买得更勤. (因为超过ten gallons才有free car wash)
这两个选项都和evaluation的结论相关.
A:如果地区的汽油销量去年比增加很多(>10%),说明他因可能导致XT的汽油销量增加.而不是promotion.否则,promotion有效.
C:干扰项.C不能evaluation在于"where there any",是否存在这类顾客并不能衡量promotion的效果.要衡量的话,必须要用这类顾客占全部顾客的比例.如果绝大多数的顾客都每次加更多油,加的次数比以前少.才会影响promotion的效果.
结论: so evidently the promotion was successful as a means of boosting sales .
A:XT所在地区的加油站总的汽油销量去年和前年相比.
C:如果XT没有促销,那些现在买了ten or more gallons汽油的顾客,其中是不是有人会买更少的量,但是买得更勤. (因为超过ten gallons才有free car wash)
这两个选项都和evaluation的结论相关.
A:如果地区的汽油销量去年比增加很多(>10%),说明他因可能导致XT的汽油销量增加.而不是promotion.否则,promotion有效.
C:干扰项.C不能evaluation在于"where there any",是否存在这类顾客并不能衡量promotion的效果.要衡量的话,必须要用这类顾客占全部顾客的比例.如果绝大多数的顾客都每次加更多油,加的次数比以前少.才会影响promotion的效果.
严重同意，解释的很清楚。。。
B不对是因为sales-cost=revenue，本题只说sales有没有增长，至于最后是否能offset cost,be profitable都不是讨论范畴
vote for A, totally agree with 21 floor
B is irrelative
看看最后一句话For the month of August, XT experienced a ten percent increase in gasoline sales as compared to sales in August the previous year（因）, so evidently the promotion was successful as a means of boosting sales（果）.
注意，结论讨论的范畴仅限于promotion和boosting sales的关系，与revenue无关，即便因为promotion多赚的钱cover不了洗车的成本，也并不妨碍这个promotion去boosting sales。
一个道理，C选项实际连干扰项都算不上，就是个彻头彻尾的无关。因为顾客买的少买的频率高也好，买的多买的频率低也好，都只是顾客的购买习惯而已，选项中并没有讲顾客的购买习惯和购买的总量之间的关系。说白了，这个选项就是在讨论，promotion会不会影响消费者购买习惯的问题，绝对无关。
再看A，如果该地区别的加油站的sales也和argument中的加油站一样涨了，那么argument中的加油站的sales就不一定是因为promotion了，可能是它因，比如原油输出国控制出口或是OPEC涨了油价等等；如果没有该地区的加油站并没有一样涨，那么它因被rule out，就可以断定是promotion提高了sales。
看看最后一句话For the month of August, XT experienced a ten percent increase in gasoline sales as compared to sales in August the previous year（因）, so evidently the promotion was successful as a means of boosting sales（果）.
注意，结论讨论的范畴仅限于promotion和boosting sales的关系，与revenue无关，即便因为promotion多赚的钱cover不了洗车的成本，也并不妨碍这个promotion去boosting sales。
一个道理，C选项实际连干扰项都算不上，就是个彻头彻尾的无关。因为顾客买的少买的频率高也好，买的多买的频率低也好，都只是顾客的购买习惯而已，选项中并没有讲顾客的购买习惯和购买的总量之间的关系。说白了，这个选项就是在讨论，promotion会不会影响消费者购买习惯的问题，绝对无关。
再看A，如果该地区别的加油站的sales也和argument中的加油站一样涨了，那么argument中的加油站的sales就不一定是因为promotion了，可能是它因，比如原油输出国控制出口或是OPEC涨了油价等等；如果没有该地区的加油站并没有一样涨，那么它因被rule out，就可以断定是promotion提高了sales。
嗯，有道理，一开始也是错选C，看看A确实觉得没什么可挑的。当时就觉得C长得长，比较像正确答案就选了。看来还是得仔细分析啊
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