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标题: marketing program ranking [打印本页]

作者: invisible 时间: 2007-2-22 10:18
标题: marketing program ranking

Does anyone have a GLOBAL ranking for marketing programs? I could only find one for US schools (attached below). But how are NON-US schools ranked? (e.g. INSEAD, LBS, etc.) Is there a WORLD WIDE ranking for marketing programs?

1. Northwestern University (Kellogg) (IL)
2. University of Pennsylvania (Wharton)
3. Duke University (Fuqua) (NC)
    Harvard University (MA)
5. University of Michigan–Ann Arbor (Ross)
6. Stanford University (CA)
7. Columbia University (NY) University of Chicago
9. University of California–Berkeley (Haas)
    University of Texas–Austin (McCombs)
11. Massachusetts Institute of Technology (Sloan)
12. Dartmouth College (Tuck) (NH)
      University of California–Los Angeles (Anderson)
14. New York University (Stern)
      University of Florida (Warrington)
16. University of North Carolina–Chapel Hill (Kenan-Flagler)
17. University of Virginia (Darden)
      University of Wisconsin–Madison
19. Indiana University–Bloomington (Kelley)
      University of Southern California (Marshall)
21. Cornell University (Johnson) (NY)
      Emory University (Goizueta) (GA)
      University of Illinois–Urbana-Champaign
24. Michigan State University (Broad)
      Ohio State University (Fisher)

[此贴子已经被作者于2007-2-22 10:39:05编辑过]

作者: bobwangwb 时间: 2007-2-23 00:10

I assume you are talking about PhD program, then you may wish to go to http://citm.utdallas.edu/utdrankings/rankingbydate.aspx. Check it out for the ranking of non-US.schools. You may also want to check with placement record. It is the most important predictor for the reputation of a PhD program (and that's why duke is NOT that top as a matter of fact).

In terms of publication at JCR,JMR,JM,Mktg Sci 2000-2006, the top 10 (worldwide)would be as follows.

Rank University Name Number of Articles Total Weight
1 University of Pennsylvania (The Wharton School) 78 41.42
2 Columbia University (Columbia Graduate School of Business) 57 30.70
3 Northwestern University (Kellogg School of Management) 50 30.47
4 New York University (Leonard N. Stern School of Business) 52 27.92
5 Duke University (The Fuqua School of Business) 54 27.70
6 University of Florida (Warrington College of Business) 44 26.57
7 University of Southern California (Marshall School of Business) 44 25.42
8 University of Chicago (Graduate School of Business) 43 25.25
9 University of Michigan at Ann Arbor (Ross School of Business) 43 25.03
10 University of California at Los Angeles (UCLA Anderson School of Management) 38 20.75

Rank	University Name	Number of Articles	Total Weight
1	University of Pennsylvania (The Wharton School)	78	41.42
2	Columbia University (Columbia Graduate School of Business)	57	30.70
3	Northwestern University (Kellogg School of Management)	50	30.47
4	New York University (Leonard N. Stern School of Business)	52	27.92
5	Duke University (The Fuqua School of Business)	54	27.70
6	University of Florida (Warrington College of Business)	44	26.57
7	University of Southern California (Marshall School of Business)	44	25.42
8	University of Chicago (Graduate School of Business)	43	25.25
9	University of Michigan at Ann Arbor (Ross School of Business)	43	25.03
10	University of California at Los Angeles (UCLA Anderson School of Management)	38	20.75

作者: kndx5 时间: 2007-2-23 01:02
The rank above is based on the number of articles. However, programs differ a lot in the number of faculty. Wharton, kellogg and stern all have more faculty members than program like CMU and Maryland. So that can explain why wharton kellogg and stern can have more papers than cmu and maryland.Srinivasan and Wedel are both big guys even compared with faculty at wharton kellogg and stern.

作者: bobwangwb 时间: 2007-2-23 01:18
Yes. You are so right. There are small but very top marketing programs such as MIT and the two you mentioned. Columbia's website has statistics on publications adjusted for dept. size, where MIT/Wharton/Chicago top the ranking.Small-top programs win especially when your research interests pretty match the focal dept.More often, large size makes sense as you are more likely to have more connections and projects. So medium/large size+ a few

hD intake is the typical case for top programs.

[此贴子已经被作者于2007-2-23 1:22:07编辑过]

作者: invisible 时间: 2007-2-23 08:29

Thanks for the great info, bobwangwb & kndx!!! I guess that there is no comprehensive ranking that considers every factor, right??

To summarize:
when choosing a program, it is important to look at:
* the department's publication records
* placement records
* size of the deparment
* faculty's research interests

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