Advertising can tell us a lot about a country
“Tasters’ choice, the taste of choice “, a prevalent slogan of Nestle coffee, which has penetrated into vast majority of consumers’ heart. Such advertising as KFC, McDonald’s demonstrates a high level of popularity during the process of globalization. Not merely is advertising a vehicle for business that aims to market more commodities, but it also reveals and conveys a country’s culture and customs, ethics and value system as well as economy.
One of the primary causes is that advertising, oftentimes, serves as a reflection of a country’s culture and customs. Advertising, displaying diversities which vary from country to country, fundamentally counts on the country’s particular culture. Let’s take a representative article for example——garment. In China, a Chinese advertisement may feature a Chinese lady with conventional cheongsam, while “the Marlboro man” which depicts a Cowboy with a hat and jeans ride on a horse has recently been nominated as top of 101 Most Influential People Who Never Lived by three American authors. Therefore, we can deprive a general understanding of what special clothes they wear, what they have for meals, what transportations they employ and etc from these advertisements.
A further more crucial point we must take into consideration is a country’s ethics and value system that we can acquaint ourselves with through advertisements. A case in point is the advertisements of
In addition, advertising acts as an effective avenue to roughly get aware of general situation of a country’s economy. The differences between the advertisement in
Though advertising in some circumstances probably could be utilized by some companies as a vehicle of misleading, which to some extent may decrease the visibility for us to learn more about a country, yet great bulk of evidences has indicated that advertising does tell us a lot about a country.
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