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标题: 马上考试了求问GWD-23-Q10 [打印本页]

作者: eddienumb 时间: 2006-10-11 22:55
标题: 马上考试了求问GWD-23-Q10

GWD-23-Q10

When trying to
identify new technologies that promise to transform the marketplace, market
researchers survey the managers of those companies that are developing new
technologies. Such managers have an enormous stake in succeeding, so they
invariably overstate the potential of their new technologies. Surprisingly,
however, market researchers typically do not survey a new technology’s
potential buyers, even though it is the buyers-not the producers-who will
ultimately determine a technology’s commercial success.

Which of the
following, if true, best accounts for the typical survey practices among market
researchers?

If a new technology succeeds, the
commercial benefits accrue largely to the producers, not to the buyers, of
that technology.
People who promote the virtues of a
new technology typically fail to consider that the old technology that is
currently in use continues to be improved, often substantially.
Investors are unlikely to invest
   substantial amounts of capital in a company whose own managers are
   skeptical about the commercial prospects of a new technology they are
   developing.
The potential buyers for
not-yet-available technologies can seldom be reliably identified.
The developers of a new technology are
generally no better positioned than its potential buyers to gauge how
rapidly the new technology can be efficiently mass-produced.

谢谢

作者: yogaII 时间: 2006-10-11 23:00

问为什么市场调查只调查开发的人，不调查用户。

D说新技术的用户群很难被找出来。

作者: eddienumb 时间: 2006-10-11 23:39
做到最后脑子都不转了题没读明白现在清醒多啦谢谢 yogaII

作者: mytele 时间: 2006-10-12 13:18
看了半天才看懂。。。
accounts for是说明，解释的意思。。。

作者: Jocelynsu 时间: 2007-11-10 20:26
看了半天，只有D是四个里面最好的答案。但是，话说回来，连可能的购买者是谁都不知道，这个新技术开发来干嘛的呢？

作者: andylouis 时间: 2008-2-3 20:39
kkkk

作者: rpch2004 时间: 2008-6-13 19:54

以下是引用yogaII在2006-10-11 23:00:00的发言：

问为什么市场调查只调查开发的人，不调查用户。

D说新技术的用户群很难被找出来。

赞！

作者: 路吉儿 时间: 2009-7-28 20:45

作者: lishihui2009 时间: 2009-7-31 01:31
jjj

作者: lq0 时间: 2011-10-5 16:24
知道有这么一群人，
但是不知道怎么去找着他们

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