18. The value of a product is determined by the ratio of its quality to its price. The higher the value of a product, the better will be its competitive position. Therefore, either increasing the quality or lowering the price of a given product will increase the likelihood that consumer will select that product rather than a competing one.
Which of the following, if true, would most strengthen the conclusion drawn above?
(A) It is possible to increase both the quality and the price of a product without changing its competitive position.
(B) For certain segments of the population of consumers, higher-priced brands of some product lines are preferred to the lower-priced brands.
(C) Competing products often try to appeal to different segments of the population of consumers.
(D) The competitive position of a product can be affected by such factors as advertising and brand loyalty.
(E) Consumers’ perceptions of the quality of a product are based on the actual quality of the product.
答案：E
不明白为什么选E？ 这里为什么要讨论perceptions of the quality？我觉得E项为无关！
为什么不能选A, 如果这product的comp. position 本来就是第一位，那么就算同时increase quality 和price ，让这product 的value保持comp. position 第一位。那A不行吗？？
提升质量or降低价格－－－－消费者去挑他的产品
E说的是为啥提升质量，能使得消费者去挑它的产品。
因为基于其质量的提升，消费者对于其产品质量的预期也决定了，预期高了，则挑选其产品的可能性也越来越大。
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