For the past 10 years, you have worked for the primary employer in an economically depressed city. Eighty percent of your company's revenue comes from one flagship product, but revenue has declined steadily for the past five years as new competitors entered the market. Last year, company revenue fell 15% to $20 million, while operating costs continued to escalate. An aggressive new competitor is expected to launch a lower cost, more advanced version of your company's flagship product. If true, this could severely erode your company's market share and push the company into bankruptcy. Senior management assigned you to lead a team to investigate this new competitor and analyze the threat it poses. You stressed the vital importance of this project to your team, explaining that it could make the difference between the company's success and failure. As a result, your team worked tirelessly in pursuit of the information. Throughout the process, you were very impressed with the level of detail one of your top analysts was able to obtain on the competitor's product. With this in-depth information, you were able to develop a strategic recommendation that will have a good chance of successfully fending off the competitor's launch plan. The CEO is thrilled with the work and immediately offers you and the analyst a promotion. Walking back to your office the analyst comments, "It sure is lucky that my cousin works for the competition!" Keeping in mind that the future of your company is potentially in peril, what would you do? What professional or personal experiences would you draw upon to guide your actions?