作者: ladyJH 时间: 2022-11-27 20:47
180 green growth
第一段：之前贫穷的国家的enrichment is inspiring， also worrying：人口的增加和goods的消费，地球能support so much 经济活动？
第二段：may policymaker 采取了...措施，but 因为多数人live in emerging world，所以看成功的公司做了什么make growth sustainable 是make sense的。
第三段：一堆人研究了16个emerging-market firms，它们turn eco-consciousness into 竞争优势，这些高利润公司use greenery to reduce cost，这种idea是可以easy copy的
第四段：这些公司最突出的是把limitation的资源、劳动力、基础设施 变成了 opportunity。
第五段：setting a green goal is a common practice
第六段：它们也measure 自己 by their greenery，例如F公司 link BOSS的pay to “人，地球，利润”。可持续的Champion 也鼓励员工去想green ideas。
第七段：新兴市场， it is hard for 坚持 one specialism，所以会试图去shape business environment。例如，公司working with government to建立certification system。或者form partnership with government，或者 alliance等
第八段：这些公司还努力reach and educate poor consumers，牺牲短期利润创造future market。
第九段：一个business school argued：management writers 倾向于temporary success，一些成功的company （embraced greenery）并不能证明greenery 会使firm successful。而确定的是100个prospered公司是通过fumes into air，toxins into rivers
第十段：一堆人的这个研究 central message is thought-provoking。许多人说穷人需要adequate food before super-clean air。西方富有通过polluting，但现在让rest world 不能这样。但是，当资源匮乏等，greenery 会是一个赚钱的策略。 作者: 佛系A子在線讀書 时间: 2022-11-27 20:52
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180. green growth打卡
1.
Population growing + poor countries developing = more economic activities -> more pressure on this planet -> question: able to handle?
2.
Not new measures -> western centric: regulations in forums + NGO
转折 should look successful emerging companies to see how they make sustainable growth
3.
New study -> 16 emerging-mkt companies -> ues greenery to create sustainable growth
Better than what the West did
4.
Successful examples of turning limitations into opportunities
5.
Setting green goal is great + examples
6.
Greenery is also their way for measuring themselves
Boss and employees’ pay
7.
Problems: (relations with regulators)
Hard to focus on one specialism, wider problems to worry -> work with regulators
8.
Relations with consumers
Educate consumers
9.
Doubt:
Greenery is not the main reason why they are successful -> lots of companies succeeded but with polluting the environment
Ex. China and India
10.
Study -> they are good : profits+greenery
Critics -> conspiracy of the west (negative) -> study suggest: this idea overblown, and resource+money of consumer litte – greenery is lucrative business strategy (positive)
