坐稳讲的是一个MarketCo assistant marketing director给marketing director的建议,说MarketCo是个大的supermarket,但是发现MarketCo开到很多小的town却很难跟小的local grocery stores来compete,主要原因是customer loyalty,所以suggest MarketCo to spend half of its national advertising budgets on funding local community programs,这样MarketCo会变的更competitive。