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标题: CR一道prep题求解释 [打印本页]

作者: fei1124 时间: 2018-8-22 13:35
标题: CR一道prep题求解释
这道题看了解析很多遍，但是依然不明白这是什么逻辑。看得懂题意思也看得懂每个选项，但是就是不明白这个逻辑。求大家指点

Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its namefor products involves some danger, since if the products disappoint consumers,the magazine's reputation suffers, with consequent reductions in circulationand advertising. However, experts haveevaluated the cookware and found it superior to all other cookware advertisedin Kitchen. Therefore, Kitchen cancollect its licensing fee without endangering its other revenues.

The argument above assumes which of thefollowing?

(A) Noother line of cookware is superior to that which will carry the Kitchen name.

(B) Kitchenwill not license the use of its name for any products other than the line ofcookware.

(C) Makersof cookware will not find Kitchen a less attractive advertising vehicle becausethe magazine's name is associated with a competing product.

(D) Consumerswho are not regular readers of Kitchen magazine will be attracted to thecookware by the Kitchen name.

(E) Kitchenis one of the most prestigious cooking-related magazines.

多谢?

作者: Maimai. 时间: 2018-8-22 14:18
c吗？杂志冠名了，题干中已经把由于产品本身质量引起杂志名誉受损的因素排除了，其他的可以对杂志广告投放造成负面影响的就是其他品牌对杂志名称是否介意了，所以作为assumption，c选项把这个因素排除了，从了defend 了作者的conclusion.

作者: ElsieHuang55 时间: 2018-8-22 14:24
我理解是：杂志想在厨具上印名字，觉得可以获得授权费，已经从杂志公司的角度作了风险分析。但文章并没有写出厨具公司的意愿，因为这是你情我愿的事情，如果厨具公司因为竞争对手的关系不愿意印杂志的名字，那么这笔买卖就做不成，那么杂志就没办法收授权费。
所以当杂志觉得自己可以赚授权费的时候已经假设了，对方厨具公司也愿意这样做，

作者: fei1124 时间: 2018-8-22 14:26
谢谢！我现在明白了。我刚刚一直不明白makers of cookware指的是谁，更没明白这里的a competing product指的是谁。现在总算明白了

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