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标题: 求问一道manhattan上的题 [打印本页]

作者: 子升    时间: 2017-12-2 10:28
标题: 求问一道manhattan上的题
Because of rising costs, United Shipping Company raised its rates by ten percent last year. Many of its customers balked at the increase, however, and turned to a rival company whose rates were lower. In response, United Shipping Company began offering a package of services for a single rate that, though high, is still lower than the combined rates of the individual services. Officers of the company claim that this move will recoup the company's lost profits.

Which of the following, if true, provides the best basis for the officers' claim?

United Shipping will aggressively advertise the new package of services.

United Shipping's rival does not offer some of the services included in the package.

Marketing studies have shown that many of United Shipping's former customers would prefer a combined rate for their various shipping services.

United Shipping does not already offer all the services separately.

No other shipping company offers the same package of services as United Shipping.

不明白C选项为什么对,感觉是削弱啊~还有求NN解释一下a single rate和 the combined rates~不甚感激~!




作者: 子升    时间: 2017-12-2 10:29
United Shipping raised its rates because of rising costs. In response, many of its customers turned to a rival company with lower rates. In turn, United Shipping began to offer a new package of services at a single, higher rate, claiming that this move would recoup the lost profits. We are asked to find a choice that provides the best basis for the claim that profits will be recouped. So we need to find a choice that strongly suggests that United Shipping will actually increase its profits somehow. The company can do so by either increasing revenue or lowering costs.
(A) This does not suggest that United Shipping will increase revenue or lower costs.

(B) This does not suggest that United Shipping will increase revenue or lower costs.

(C) CORRECT. This does suggest that United Shipping will increase profits, since its new package of services will be popular with the same cost-conscious customers who had begun patronizing its competitor. Thus, these customers are likely to return to United Shipping rather than continue to pay for each of the rival's services individually.

(D) This does not suggest that United Shipping will increase revenue or lower costs.

(E) This does not suggest that United Shipping will increase revenue or lower costs.

原题解析~依旧不懂C为啥对
作者: 你是认真的吗    时间: 2017-12-3 08:54
In response, United Shipping Company began offering a package of services for a single rate that, though high, is still lower than the combined rates of the individual services

a package of services for a single rate 和 the combined rates of the individual services对比,说明前者是后者的替代品,而且前者比后者要好

C表明之前流失的客户更倾向于 the combined rates of the individual services,所以假如公司推出了新的 a package of services for a single rate,是可以挽回客户的
作者: 子升    时间: 2017-12-3 09:35
你是认真的吗 发表于 2017-12-3 08:54
In response, United Shipping Company began offering a package of services for a single rate that, th ...

恩恩~谢谢你~!之前钻牛角尖了~
作者: yracheld    时间: 2018-2-1 14:15
我感觉如果把这个题分类为方案推理, 解决方向应该是方案是否真的能boost revenue,方案能不能实施,方案会不会导致其他revenue减少,或者目标本身 boost revenue就又问题?
a并没有提到方案:package的内容,只是说增加了广告,不一定大家就会买
b说的是 对手不提供package里本来的服务,那么如果来这个united的customer就是为了这个独特的服务来的, 减少的combined cost使得revenue反而下降了
c说之前大家就想要combined shipping service package,那说明这个方案是有效的啊,来的人会更多
d 无关 不足以证明以上的任何一个方向 不足以证明真的boost revenue
e 不足以证明以上的任何一个方向,不足以证明真的boost revenue

请大家看看这个分析分类对吗
作者: Djhgh777    时间: 2019-5-24 13:48
我觉得这题有问题,C只能勉勉强强算对吧。
US公司为了挽回损失(用户),提供了一个single rate的套餐,比购买单独服务加起来的combined rate低。
C说,调查显示顾客就喜欢combined rate。。。。
我就喜欢combined rate,即使你的single rate再低我也不一定会买啊。。。
就等于买保险,套餐的价格比较低,但可能里面有些项目我不需要,或者不想要(会骚扰到我/会出卖我隐私),或者我只需要其中某个项目(单买这个项目比套餐价格低),我还是不会买套餐啊。。。
但是根据代入法可能这是比较符合的答案吧(其实我觉得B也说得过去,US公司提供的这个package里面的服务有些是对手公司没有的,而且价格还低。)
所以Manhattan的CR看看就好,不要较真,还是以OG为价值标杆吧
作者: serianlon    时间: 2019-6-4 14:10
看一下!               
作者: serianlon    时间: 2019-6-4 14:11
顶楼主!               




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