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标题: 6.16构筑发现一篇阅读原文 [打印本页]
作者: Narcisuss_d 时间: 2016-6-19 14:17
标题: 6.16构筑发现一篇阅读原文
1.因为构筑打算在16天之后再战，所以还是看了下本月的寂静，结果发现本构筑提供的本月悦读第2篇原始没能被考古到，于是乎本构筑根据记得的“India's cement”等关键字竟然找到了原文，也找到了翻译，发出来，给自己再战积点人品。
2.注意：这篇文章删减后是4、5段吧，反正肯定没有原文这么长，但是原文也不是很长，同学们有时间还是看看
Sep 17th 2011 | From the print edition
Green growth
——Someemerging-world companies are combining growth with greenery
THE enrichment of previously poor countries isthe most inspiring development of our time. It is also worrying. Theenvironment is already under strain. What will happen when the globalpopulation rises from 7 billion today to 9.3 billion in 2050, as demographersexpect, and a growing proportion of these people can afford goods that wereonce reserved for the elite? Can the planet support so much economic activity?
Many policymakers adopt a top-down andWestern-centric approach to such planetary problems. They discuss ambitiousregulations in global forums, or look to giant multinationals and well-heeledNGOs to set an example. But since most people live in the emerging world, itmakes sense to look at what successful companies there are doing to make growthmore sustainable.
A new study by the World Economic Forum (WEF)and the Boston Consulting Group (BCG) identifies 16 emerging-market firms thatthey say are turning eco-consciousness into a source of competitive advantage.These highly profitable companies (which the study dubs “the new sustainabilitychampions”) are using greenery to reduce costs, motivate workers and forgerelationships. Their home-grown ideas will probably be easier for their peersto copy than anything cooked up in the West.
The most salient quality of these companies isthat they turn limitations (of resources, labour and infrastructure) intoopportunities. Thus, India's Shree Cement, which has long suffered from watershortages, developed the world's most water-efficient method for making cement,in part by using air-cooling rather than water-cooling. Manila Water, a utilityin the Philippines, reduced the amount of water it was losing, through wastageand illegal tapping, from 63% in 1997 to 12% in 2010 by making water affordablefor the poor. Broad Group, a Chinese maker of air conditioners, taps the wasteheat from buildings to power its machines. Zhangzidao Fishery Group, a Chineseaquaculture company, recycles uneaten fish feed to fertilise crops.
Setting green goals is a common practice.Sekem, an Egyptian food producer, set itself the task of reclaiming desert landthrough organic farming. Florida Ice & Farm, a Costa Rican food and drinkcompany, has adopted exacting standards for the amount of water it can consumein producing drinks.
These firms measure themselves by theirgreenery, too. Florida Ice & Farm, for example, links 60% of its boss's payto the triple bottom line of “people, planet and profit”. The sustainabilitychampions also encourage their workers to come up with green ideas. Natura, aBrazilian cosmetics company, gives bonuses to staff who find ways to reduce thefirm's impact on the environment. Masisa, a Chilean forestry company, invitesemployees to “imagine unimaginable businesses” aimed at poorer consumers.Woolworths, a South African retailer, claims that many of its best green ideashave come from staff, not bosses.
In emerging markets it is hard for companiesto stick to one specialism, because they have to worry about so many widerproblems, from lousy infrastructure to unreliable supply chains. So thesustainability champions seek to shape the business environment in which theyoperate. They lobby regulators: Grupo Balbo, a Brazilian organic-sugarproducer, is working with the Brazilian government to establish a certificationsystem for organic products. They form partnerships with governments and NGOs.Kenya's Equity Bank has formed an alliance with groups such as TheInternational Fund for Agricultural Development to reduce its risks whenlending to smallholders. Natura has worked with its suppliers to producesustainable packaging, including a new “green” plastic derived from sugar cane.
The firms also work hard to reach and educatepoor consumers, often sacrificing short-term profits to create future markets.Masisa organises local carpenters into networks and connects them to low-incomefurniture buyers. Broad Group has developed a miniature device for measuring airpollution that can fit into mobile phones. Jain Irrigation, an Indian maker ofirrigation systems, uses dance and song to explain the benefits of dripirrigation to farmers who can't read. Suntech, a Chinese solar-power company,has established a low-carbon museum to celebrate ways of reducingcarbon-dioxide emissions.
Richbecause green, or green because rich?
One could quibble with BCG's analysis. PhilRosenzweig of Switzerland's IMD business school has argued that managementwriters are prone to “the halo effect”: they treat the temporary success of acompany as proof that it has discovered some eternal principle of goodmanagement. The fact that some successful companies have embraced greenery doesnot prove that greenery makes a firm successful. Some firms, having prospered,find they can afford to splurge on greenery. Some successful firms pursuegreenery for public-relations purposes. And for every sustainable emergingchampion, there are surely 100 firms that have prospered by belching fumes intothe air or pumping toxins into rivers, as a visit to China or India will showonly too vividly.
Nonetheless, the central message of theWEF-BCG study—that some of the best emerging-world companies are combiningprofits with greenery—is thought-provoking. Many critics of environmentalismargue that it is a rich-world luxury: that the poor need adequate food beforethey need super-clean air. Some even see greenery as a rich-world conspiracy:the West grew rich by industrialising (and polluting), but now wants to stopthe rest of the world from following suit. The WEF-BCG report demonstrates thatsuch fears are overblown. Emerging-world companies can be just as green astheir Western rivals. Many have found that, when natural resources are scarceand consumers are cash-strapped, greenery can be a lucrative business strategy.
翻译：
作者: qvpmn 时间: 2016-6-19 14:31
威武！
作者: 杀G小分队 时间: 2016-6-19 15:02
感谢分享，
楼主辛苦了，
可否分享一点洛基狗，
谢谢！
作者: Narcisuss_d 时间: 2016-6-19 15:04
本月第一篇逻辑就是我提供的啦，因为知道换库，做的又急又慌的，现在又隔了3天，真的不记得了，抱歉哈
作者: nancyzc 时间: 2016-6-19 15:33
厉害！！谢谢分享
作者: mellybelly 时间: 2016-6-19 15:47
感谢分享！
作者: 杀G小分队 时间: 2016-6-19 16:38
谢谢分享
作者: NumberW 时间: 2016-6-19 18:06
好厉害！！！
作者: 木木木木木奋斗 时间: 2016-6-19 18:16
谢谢楼主！
作者: kanxingxing2015 时间: 2016-6-19 21:24
太感谢你啦！！！谢谢放狗和考古！！！下次分手成功！！！
作者: Worthit 时间: 2016-6-19 23:16
太感谢楼主了 祝再战告捷
作者: Sam0414 时间: 2016-6-21 03:31
感谢分享！
作者: astridchen1995 时间: 2016-6-21 19:25
看一下！
作者: Crystal_Chai 时间: 2016-6-21 19:29
感谢分享！
作者: ztc199201290411 时间: 2016-6-21 19:33
同意！
作者: mapleaf 时间: 2016-6-22 11:16
Mark一下！
作者: myteams257 时间: 2016-6-22 17:28
xxxxii
作者: clairetx 时间: 2016-6-22 17:33
感谢分享！
作者: 我是宝宝鱼 时间: 2016-6-23 21:20
同意！
作者: brendalin 时间: 2016-6-23 21:25
PERFECT
作者: cj3wenyu 时间: 2016-6-23 21:59
LZ厉害啊！
作者: Rosalind-ever 时间: 2016-6-24 02:23
Thx for sharing !!!!!!!!!!!!!!!!!!!1
作者: 20120328 时间: 2016-6-25 08:20
看一下！
作者: yunzhiling 时间: 2016-6-25 13:47
thanks for sharing
作者: lynettecxq 时间: 2016-6-25 15:59
同意！
作者: lukiafly 时间: 2016-6-25 21:21
1111
作者: lukiafly 时间: 2016-6-25 21:23
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作者: fangyuecloud 时间: 2016-6-25 23:51
感谢分享~
作者: minra 时间: 2016-6-26 02:27
thanks for sharing!
作者: cderlife 时间: 2016-6-26 03:00
Mark一下！
作者: wwang134 时间: 2016-6-26 03:57
111
作者: charlieee 时间: 2016-6-26 09:14
马上就要再考了
作者: novaleilei 时间: 2016-6-26 10:29
Mark一下！
作者: Toxicant罂粟 时间: 2016-6-26 13:35
6666666666666666666
作者: Tony_2016 时间: 2016-6-26 14:33
谢谢分享，楼主辛苦啦
作者: Owen9010 时间: 2016-6-26 15:02
看一下！
作者: sailsweek 时间: 2016-6-27 14:55
thx for your sharing
作者: jasminemoore 时间: 2016-6-27 15:12
，，，，，，，，，，，，，，，，，
作者: niocle_rasa 时间: 2016-6-27 15:30
Mark一下！
作者: cecilia0118 时间: 2016-6-27 16:10
同意！
作者: mu1huizi 时间: 2016-6-27 21:58
thx for sharing
作者: Maggie兔 时间: 2016-7-1 12:37
Mark一下！
作者: 冬瓜胖 时间: 2016-7-1 12:47
Mark一下！
作者: HeavenWanan 时间: 2016-7-1 14:30
lihai
作者: Lifeisgood88 时间: 2016-7-1 22:28
看一下，谢谢
作者: Lifeisgood88 时间: 2016-7-1 22:49
所以是考的哪几段啊？thx
作者: 请救非洲大象 时间: 2016-7-1 23:36
Mark一下！
作者: mtong 时间: 2016-7-3 21:41
谢谢构筑分享！
作者: hanhsiao 时间: 2016-7-3 21:47
Mark一下！
作者: CZLiu 时间: 2016-7-3 22:01
感谢楼主分享
作者: wz901013 时间: 2016-7-4 09:47
多謝狗主！！！！
作者: vile 时间: 2016-7-4 10:29
同意！
作者: 纯粹杜杜 时间: 2016-7-4 13:35
哪一篇的啊
作者: flavouri 时间: 2016-7-4 14:04
给楼主顶一个，周三考的路过
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