116. The following appeared in a memorandum from the business office of the Lovin’ Cupful, a national restaurant chain.
“The Lovin’ Cupful franchises in our northeast region have begun serving customers FasT, a brand new powdered instant tea, in place of brewed tea. From what waiters report, it seems that only 2 percent of the customers have complained about the taste and that customers who want refills typically ask for more ‘tea.’ Apparently, then, about 98 percent of the customers are perfectly happy with the switch, or else they cannot tell powdered instant from brewed tea. Therefore, in order to take advantage of the lower price per pound of FasT, all of our restaurants should begin substituting it for brewed tea.”
1It does not mean that the customers who did not complain about the tea were satisfied with the fast or felt indifferent with the replacement.
2Although the customers can not tell the difference between the fast and the brewed tea, it does not guarantee the continuity in the future.
3Likewise, the success of one branch of the company does not indicate the applicability in all the other branches.
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