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发表于 2014-9-20 20:06:40
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Part II: Speed
Seats remain empty at Aloha Stadium during a NCAA college football game between the Boise State Broncos and the Hawaii Warriors on Nov. 10, 2012, in Honolulu.
(Photo by Kent Nishimura/Getty Images)
Empty Seats, Fewer Donors?
——College football isn’t attracting the audience it used to.
Jake New
This article originally appeared in Inside Higher Ed.
[Time 2]
Game day. For many college alumni, the phrase alone is enough to conjure autumnal memories of watching football while surrounded by cheering student sections, marching bands, and brisk fall air.
But an increasing number of students, researchers say, now see the experience a little differently. For them, attending a football game more likely means sitting outdoors for hours in chilly weather, with little or no access to cellphone reception and alcohol. Once the tailgate party has ended, why not just cheer on the home team from a bar down the street? There are probably some cheap game-day specials, and there may even be free Wi-Fi.
Student attendance at major college football games is declining across the country. By how much varies greatly at each institution, but a recent Wall Street Journal analysis of turnstile data at 50 public colleges with top football programs found that average student attendance is down more than 7 percent since 2009.
In 2013 the University of Georgia’s designated student section was nearly 40 percent empty. The University of California at Berkeley has sold about 1,000 fewer student season tickets this season than last year—a season that already saw a decline from the previous one. Since 2009, student attendance at the University of Florida has dropped 22 percent. Three-fourths of the University of Kansas’ student tickets went unused last season.
The students who do still attend games tend to arrive later and leave earlier, said Richard Southall, director of the College Sports Research Institute, which can be an embarrassing headache for athletics programs.
“Fundamentally, students are part of the show, and that’s something that folks don’t always recognize,” Southall said. “If you watch a college sports telecast, where do the cameras go for in-crowd shots? The cameras are in the student section. If that section is not there, it’s like having a movie without enough extras to walk in the background of the shots. I always joke to my students, ‘You understand you’re paying to be extras. You’re just there for the show, so everyone else can keep consuming it.’ ”
[347 words]
[Time 3]
As universities may sometimes build ticket prices into student fees or offer unsold tickets to alumni and other fans, overall sales have not dropped dramatically, Southall said. Football revenues at large programs still often hover between $50 million and $80 million a year, according to the U.S. Department of Education, and even top $100 million at institutions like the University of Texas. But that could begin to change over the next decade or two.
Today’s uninterested students, athletics directors worry, could easily become tomorrow’s uninterested alumni. “Current students are not that important [to ticket sales], per se,” said Dan Rascher, a sports management professor at the University of San Francisco. “But you’re trying to turn those current students into former students who are still fans decades later. You want students, when they become alumni, to have that attachment and come back for the games, and that’s what’s concerning athletic departments."
A possible link between athletics—particularly success in athletics—and alumni giving has been debated for decades. Older studies are split about the issue, but more recent research argues that there is a connection, especially between football and donations to athletic programs rather than a university’s general fund.
The culprits for the downward trend in student attendance are not difficult to identify, said Mark Nagel, a professor of sports and entertainment management at the University of South Carolina. Tickets are getting more expensive, nonconference games are less evenly matched, and—thanks to lucrative and far-reaching broadcast contracts—it’s never been easier to watch games from the comfort of just about anywhere else. Students can often watch their college’s team play not just on television, but also on their computers, smartphones, and tablets.
“Students just have so many other choices now,” Nagel said. “TVs are getting inexpensive. The quality is getting better and better. Students are thinking, ‘Do I really want to go? Is it too hot? Too cold? Would I rather go watch the game somewhere more comfortable? Is it going to be a boring game?’ ”
The more difficult question to answer, Southall said, is what can colleges and universities do to slow or halt the decline. “Students are showing that they’re consumers like anyone else,” he said. “As college sports have become more and more commercialized, they’re having to compete with that home experience like the NFL and everybody else.”
[393 words]
[Time 4]
Some institutions are hoping that part of the solution lies in replicating aspects of watching the games on television. Last year the Big Ten Conference announced that its colleges could now show an unlimited number of replays at any speed on stadium videoboards, mirroring the multiple, slow-motion replays commonly featured in game broadcasts.
Previously, stadiums were allowed to show just one replay at only 75 percent of the actual speed. “Our goal on game day is to blend the best parts of an in-stadium experience with the best parts of an at-home experience,” Jim Delany, the Big Ten’s commissioner, said at the time.
More commonly, universities are trying to attract student fans by adding more amenities to stadiums and transforming the game day experience into something that can’t be found at a bar or in someone’s living room.
“We’re seeing more and more incentives,” Nagel said. “And we’re also seeing a trend toward creating a larger entertainment experience. The game on the field is still the centerpiece, but there’s more fireworks, more giveaways, more promotions. That’s the wave of the present.”
More than half of Division I FBS institutions plan on spending more than $10 million on facility investments over the next year, according to a recent survey conducted by Ohio University’s Center for Sports Administration and stadium designer AECOM. The top three priorities for that spending—enhancing food and beverage options, premium seating, and connectivity—all focus on the experience of fans, rather than the players.
Earlier this year the University of Nebraska at Lincoln approved a $12.3 million project for installing a better sound system and wireless Internet in its stadium. The University of California at Berkeley is now offering freshman season tickets, usually available for a $99 fee, for free. And 21 college-owned stadiums now sell alcohol, according to a survey conducted by the Associated Press. That’s double the number from five years ago.
“Even though it’s important to look at the macro issue, everything about how to solve this is really local,” Nagel said. “Numbers could be down at some stadiums, but certain schools could be up. It really is a situation where every school have their own micro issues that need to be dealt with.
“But they share the same concern: If students don’t have that affinity for their team as young people, when they’re 35 years old with a lot of expendable income, are they going to make the decisions their parents have as fans?”
[414 words]
Source: Slate
http://www.slate.com/articles/life/inside_higher_ed/2014/09/college_football_isn_t_attracting_the_audience_it_used_to.html
A shoot for Ballerina Project in Union Square, New York
How a ballerina dances
[Time 5]
(CNN) -- Is ballet dying?
Isabella Boylston, the 27-year-old new principal dancer at the American Ballet Theatre, says it's not. Born in Idaho, she started dancing at 3 even though no one in her family knew anything about it. Her love for ballet has taken her touring around the world.
While ballet is still very much admired, this classical and rigorous art form is no longer enjoying the popularity it once had in its glory heydays. "For most of the 20th century, including the entire post-war period, ballet was central to our cultural life. Now more than ever before it needs to be connected to the culture and the direction we're heading," says Jennifer Homans, a dance critic who has written about the history of ballet.
Homans says the tremendous social changes that occurred after the 1990s affected ballet's cultural prominence. The important question now is: What is the place of ballet in a rapidly changing and high-tech society where people like to watch three-minute YouTube videos or check text messages constantly?
To help revitalize ballet in the 21st century, New York University is opening the Center for Ballet and the Arts on September 22. "The big issue is the future of ballet. It is being reinvented as we speak -- and that takes time, talent and resources," says Homans, who is the heading the center.
With this new ballet think tank, and with dancers like Boylston who is full of optimism, will ballet leap gracefully into the 22nd century? Time will tell. CNN spoke with Boylston about what it's like to live and breathe ballet today.
Why should we care about ballet?
Ballet is such a unique art form. You can say things through dance that you could never express in words, and ballet has the ability to touch people on a deep, abstract level. In some ways, ballet is more valuable now than ever. Everything today is so fast-paced and technologically overloaded -- people are constantly staring into computers or their phone screens for entertainment. But going to the theater to see a ballet is unique in that it's completely live and in the moment -- unfiltered and unedited. It's a real and tangible meditation.
[367 words]
[Time 6]
What sparked your passion for dance?
I was about 11 when I completely fell in love with ballet. I was going to this little ballet school situated above a tavern, and we had live piano music, which is really rare for ballet class at that age. My teacher would bring a bag full of silk scarves and at the end of each class we would each take one and dance around and improvise to the music. It felt so free and was the perfect outlet for my creativity. I also loved watching dance movies. I loved "Center Stage" and "The Turning Point."
Do you have a favorite character?
So far, it's been Giselle. It's about a girl who falls in love for the first time and she's on this incredible high, then she gets betrayed and everything comes crashing down. She goes completely mad in front of everyone onstage and dies. In the second act she comes back as a spirit and finds forgiveness within herself. When I performed it this past season, I felt like I became her. It was so emotional, and I could feel so much support from the other dancers onstage. Everyone was invested in the story. Another favorite role is Odette/Odile in "Swan Lake." The Tchaikovsky score is incredible, and I love the animalistic swan imagery. It's a fun challenge to play up the contrast between White Swan and the Black Swan.
What are the 3 most painful things you've ever had to do?
Most people don't realize how athletic ballet is -- you have to be so mentally strong to be a dancer.
One of the toughest things I had to do was Act 2 of "Swan Lake" when I was in the Corps de Ballet. You have to stand very still on one leg in a position called b plus for what seems like an eternity, after jumping and doing hard dancing. Your feet cramp and everything hurts. When I first performed it as a teenager, I think I had tears streaming down my face. But then you learn how to pace yourself and it becomes more enjoyable.
Another ballet is "Theme and Variations," by George Balanchine. It's definitely one of the hardest things I've done. You get unbelievably tired, to the point that it feels almost impossible to get through. I've seen people throw up in the wings from exhaustion after it.
It's the same with Black Swan Pas de Deux from "Swan Lake". But, I don't focus on the pain. We love what we do. And it's the best feeling when you get through something really physically hard and the curtain comes down and you've given it your all physically and emotionally.
[451 words]
[The Rest]
How many hours do your dance every day?
On average, I probably dance for 7 to 9 hours a day. We start every day with ballet "class," which is a series of exercises you do to maintain strength and warm up. That's followed by rehearsals and sometimes a performance at night.
What do you say to people who say ballet is boring?
They've probably never seen a great ballet with great dancers. For instance, if you watch a bad football game it can be boring, too. Ballet has something for everyone to admire. If you don't like the choreography, you can listen to the music, and if you hate that too, then at least there are beautiful people onstage. There are some young choreographers working today like Justin Peck, who make ballets that are the farthest thing from boring. We are making a dance film together that will come out later this year. Stay tuned!
Do your feet hurt all the time?
Actually, no. Your feet become accustomed to being on pointe and our pointe shoes are surprisingly supportive, taking the stress off your toes. Other parts of my body hurt though. Ironically, the harder I'm working the less pain I have, because your body gets into crazy shape.
Any indulgences?
I've been pretty lucky and can eat pretty much whatever I want, especially when we are in season. On a show day I always have a bacon egg and cheese sandwich for breakfast. I don't eat a lot of sweets. My favorite food is pasta, specifically bucatini all'amatriciana, which I discovered when I was performing in Rome. And I love having a glass of wine after a show.
[279 words]
Source: CNN Opinion
http://edition.cnn.com/2014/09/19/opinion/zhang-ballet-future/index.html?hpt=op_t1
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