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[阅读小分队] 【Native Speaker每日综合训练—35系列】【35-14】经管 Weibo IPO

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楼主
发表于 2014-4-25 23:56:59 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
Official Weibo: http://weibo.com/u/3476904471


周末好~今天的话题是:微博上市啦~想从两个角度阐述今天的内容,所以材料选的有点多,但是比较简单,请大家轻松的阅读~

这里补充两点IPO的知识,方便大家理解文章。学过有关知识的小伙伴应该已经知道了,我尽量通俗的概括,如有错误欢迎纠正……

1 关于证券承销商(underwriter),在这里就是IPO时帮公司卖股票的机构,一般为投资银行/证券公司(国内国外名称不同而已~)
他们帮公司卖股票一般有几种方式:
A 全额包销,意思是在公司IPO前,承销商把公司的全部股票都买下来,再向投资者发售。
   对上市公司来说,没有任何风险,因为它的股票已经全部卖出去了(买家是承销商)。
   对承销商来说,如果投资者不买账,相当于他们从厂家进了一批货却卖不出去,所以他们承担了公司上市的全部风险。
  (不过承销商很可能会因此变成公司的大股东,对公司来说是种威胁。所以这种情况无论承销商还是公司都不愿看到)。
B 余额包销,意思是在公司IPO时,承销商帮助公司向投资者发售股票(这里它是中介而非买家),
   如果公司的股票没卖完,承销商需把剩下的股票买下来,承担公司上市的部分风险,风险大小由投资者买入公司股票的总量决定。
C 尽力推销,意思是承销商只负责作为中介,将公司的股票发售给投资者,至于发售情况如何,他们管不着也不会管~
文中有 Weibo gained XX million before the sale of any addtional shares to underwriters。
了解上述知识后,大家应该能理解了吧~

2 关于定价区间(offer range),在IPO之前,公司会公布其股票的定价范围,如$15-$20。
   经过一系列的过程(如路演等),最终公司会在定价区间内确定股票的定价。如果股票定价为$15,为下限定价,$20为上限定价。
文中有 Weibo gained XX million at the low end of the offer,$17/The price is at the low end of the $17-$19 range。希望大家能理解~

除此之外还有几个关键词:
list/listing 上市
subscription price 认购价格,也就是大家买入公司股票时的价格,微博上市第一天认购价格的波动范围以及收盘价在文中有~
undersubscription 认购不足
censorship 审查制度

Speaker这材料被那啥了,非常感谢猴哥一直帮忙折腾~不多说,内容值回票价,评价见仁见智~
Speed选取三篇文章。
第一篇写于微博上市前,主要介绍微博上市的计划、面临的挑战和上市的原因。
第二篇是微博上市当天的表现,和新浪董事长曹国伟对微博的各种看法(正面~)。
第三篇和第二篇差不多,不过是从比较负面的角度看待微博上市的结果,告诉大家微博上市不尽人意其实早有征兆。
来自微信的威胁在Speed的三篇文章中不断被提及。因此
Obstacle选了一篇文章,讲述微博的超级竞争者--微信的崛起。

下星期不会话痨的!Enjoy~!



Part I: Speaker

Behind the Great Firewall of China

[Rephrase 1]


[Speech, 18min 52sec]

Source:TED
http://www.ted.com/talks/michael_anti_behind_the_great_firewall_of_china

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沙发
 楼主| 发表于 2014-4-25 23:57:00 | 只看该作者
Part II: Speed





The logo of Sina's Chinese microblog website Weibo on a screen in September 2011.
Sina is planning a U.S. initial public offering for Weibo in the second quarter.

China's Sina Plans U.S. IPO for Weibo
Internet Company Plans to Raise Around $500 Million From Listing in 2nd Quarter
By PAUL MOZUR And PRUDENCE HO
Updated Feb. 25, 2014 1:09 a.m. ET

      China's Sina Corp. is planning to raise $500 million by launching an initial public offering in the U.S. for its Weibo microblogging platform. Paul Mozur explains what Weibo is and where it fits among the hierarchy of social-media sites.

[Warm Up]

      China's Weibo social-media service has transformed discourse in the world's second-largest economy, giving a generation of young Chinese a way to reach millions outside traditional government-controlled media channels.

      Now Weibo's owner hopes to take it public in the U.S.—at the same time that the service faces its biggest challenge to its four-year reign as China's top online forum.

      Sina Corp. is aiming to raise roughly $500 million in a second-quarter U.S. initial public offering of the Twitter like service, according to two people with direct knowledge of the deal. Sina—which is already listed in the U.S.—has hired Credit Suisse AG and Goldman Sachs Group Inc. to handle the U.S. listing, one person said. The Financial Times reported the Weibo IPO plans earlier Monday.

      Along with the U.S. listing, Weibo could get a further boost from Alibaba Group Holding Ltd., the Chinese e-commerce company. People familiar with the plans of the companies told The Wall Street Journal that Alibaba is likely to increase its stake in Weibo to 30% from 18% if an IPO takes place. In April, Alibaba bought the 18% stake in Weibo from Sina for $586 million as it moved to broaden its mobile offerings.

      Details of a Weibo IPO weren't clear, but the value of Alibaba's purchase suggests it would represent a minority stake in the business.

      Alibaba's interest in potentially raising its stake in Weibo comes as it also considers its own IPO, in either Hong Kong or the U.S.

[250 words]


[Time 2]

      Alibaba's move to invest in Weibo last year was part of a brewing competition among Chinese Internet giants to capture the increasing number of Chinese tapping the Internet through mobile phones and gadgets.

      Its main competition is Tencent Holdings Ltd. , which owns the popular WeChat instant-messaging app and poses an increasing threat to Weibo. Sina has said that online Chinese are spending more time on WeChat at the expense of Weibo. Tencent declined to comment.

      Weibo faces pressure on the political front, too. The Chinese government last year cracked down on some of Weibo's biggest personalities and launched what it called an antirumor campaign, which raised concerns among analysts that the service's popularity would erode. Chinese authorities arrested a high-profile commentator on charges of soliciting a prostitute, warned others and expanded criminal laws that make it easier to prosecute people for their online activity.

      In January, a government-established research group said the total number of microblog users in China fell 9% to 280.8 million last year from 308.6 million in 2012. It didn't specify which microblogs experienced the drop. Besides Sina Weibo, a number of other organizations offer microblogging services, including Tencent, Sohu.com Inc. and the People's Daily newspaper.

      In a conference call with investors on Monday in the U.S., Sina Chief Executive Charles Chao said the drop likely stems from platforms other than Sina's Weibo. He said Weibo's user numbers rose slightly to 61.4 million at the end of December, from about 60 million at the end of September. He also said time spent on Sina's Weibo expanded 16% from December 2012 to December 2013.

      He said Weibo in the fourth quarter achieved its first operating profit, of more than $3 million, on advertising revenue of $56 million. The company's overall fourth-quarter profit jumped to $44.5 million, or 59 cents a share, up from $2.4 million, or three cents a share, a year earlier. Net revenue increased 42% to $197 million.

      Still, Mr. Chao said Sina's Weibo was experiencing a slowdown in growth momentum. He said Sina would continue to invest in the platform in 2014 and also seek to run more promotions, such as cooperation with popular television shows.


[362 words]


[Time 3]

      Weibo—which means "microblog" in Chinese—works much like Twitter, allowing users to send brief public messages to followers who can comment on or repost them. It was launched in 2009 and attracted large numbers of users as it became a sort of virtual town square where Chinese could discuss anything from pop stars to corrupt politicians. China's online community demonstrated Weibo's power over public opinion in July 2011, when it became a significant platform for criticism of the government's response to a deadly collision of two high-speed trains outside the city of Wenzhou.

      Despite Weibo's popularity, Sina has been slow to make money off Weibo, partly over concerns that ads would alienate users. The $56 million of fourth-quarter advertising revenue from Weibo is nearly triple the year-earlier period but still less than 30% of Sina's overall net revenue for the most recent quarter.

      Alibaba has allowed for the integration of its online payment platform, Alipay, into Weibo and has also been cooperating with Sina to feature advertisements from its merchants.


      A person familiar with the deal said the Weibo listing plan is in part designed to ease management burdens on Sina, which also runs an online portal featuring news and entertainment. The person also said the listing would give Weibo better exposure to outside investors and enable the company to benefit employees who have shares or would be issued shares.

      A recent Barclay's note valued Sina's 71% stake in Weibo at $4.1 billion, compared with its total valuation of Sina at $6.4 billion, meaning that a full divestiture of Weibo would rip away the greater portion of the company's value. Still, that could be beneficial to investors, given the relatively strong recent performance of Chinese Internet stocks and the potential for investors to put money directly into Weibo, long considered a core to Sina's future growth.


[309 words]


Source:The Wall Street Journal
http://online.wsj.com/news/articles/SB10001424052702304834704579402412939770616





Sina Weibo shares jump 19% in US debut
By Paul Handley
April 17, 2014 5:27 PM

[Time 4]

      New York (AFP) - Sina Weibo, China's answer to Twitter, debuted on the Nasdaq exchange Thursday with a 19.1 percent jump despite an IPO that went out undersubscribed and lower priced than hoped.

      In a spate of buying that suggested that Wall Street's waters are still welcoming to loss-making technology high flyers, and to Chinese firms as well, Weibo shares rose from the subscription price of $17 to as high as $24.28, before settling the day at $20.24.

      That is good news for Alibaba, the immensely profitable Chinese online commercial gateway that is preparing its initial public offering for the US market later this year.


      Weibo sought to raise $380 million by selling 20 million shares for as much as $19 each.

      But underwriters could only find demand for 16.8 million shares at the low end of the offer, $17, bringing the company $287 million.



China's Weibo CEO Charles Chao (C) stands with Robert Greifeld, Nasdaq CEO, moments after Weibo began trading on the Nasdaq exchange under the ticker symbol WB on April 17, 2014 in New York City (AFP Photo/Spencer Platt)

      Charles Chao, the chief executive of Chinese online power Sina Corp, Weibo's parent, shrugged off the undersubscription, saying it was mainly important to achieve the listing and establish Weibo's separate identity.

      "It's a tough market... The entire IPO market is rather soft," he told AFP in an interview.

      "To have a successful listing for us is probably the most important. We do not actually care too much about the temporary price for the stock," he said.

      "If we can over the longer term keep executing our strategies and innovating in a very focused way, we can create shareholder value."

      Weibo, launched in August 2009, is China's largest social media service with 144 million active monthly users. It is most often compared to Twitter.

      But by allowing more content and functionality, it overlaps with Facebook as well. Twitter and Facebook are banned in China.

      Weibo has yet to make a profit, losing $38 million last year on revenues of $188 million, and another $47 million in the first quarter of this year, though revenues jumped to nearly $68 million for the three months.



China's Weibo CEO Charles Chao takes a cell phone picture in Times Square moments after Weibo began trading on the Nasdaq exchange under the ticker symbol WB on April 17, 2014 in New York City (AFP Photo/Spencer Platt)

      Chao said Weibo is rapidly building income from display and performance-based ads.

      "We are making great progress in both advertising areas, serving different clients bases from brand advertisers to SMEs (small and medium-sized firms) to e-commerce merchants," he said.

      "There is no question that (Weibo's) revenue growth is much higher than our existing portal business."


[382 words]


[Time 5]

- China slowdown no worry -



A man walks past the office entrance of Sina Weibo, widely known as China's version of Twitter, in Beijing on April 16, 2014 (AFP Photo/Wang Zhao)

      Critics say Weibo faces a challenge from rival network WeChat, owned by China's Tencent group, but Chao says the two are distinct.

      While Weibo's messaging is open and public, WeChat users confine their messages to their own selected groups of followers, keeping discussions private and offering more protection from Beijing's censors.

      Even so, he admits, the two compete with each other in terms of time spent by the users. Yet Weibo has the advantage for advertisers, he insisted.

      "Fundamentally... a public network is much more efficient than a private network," he said. "A private network can never be efficient in terms of content distribution."

      Chao also said China's economic slowdown was also not a problem for Sina or Weibo, and could possibly work to their advantage.

      "Maybe a downturn in the economy will have some impact on the advertising business we are doing, but over the longer term, we're not concerned at all."

      "The Internet has proven that it is very resilient... What the Internet does is, it increases the efficiency of everything, and so sometimes in bad times Internet companies can perform better."

      In New York for the IPO, Chao ran into questions about China's tough censorship of the Internet. He argued that Weibo has been a key player in giving all Chinese a voice, and that China has progressed a lot.

      "There is no question that each country will have their own rules in terms of regulating the content industry or content behavior by users on the Internet... China is no exception," he argued.

       "We are very experienced in terms of complying with the laws and regulations in this area. So I don't think it’s a big concern for us."


[290 words]


Source:Yahoo News
http://news.yahoo.com/weibo-ipo-below-expectations-raises-285-6-mn-034336602.html





Sina Weibo's IPO Is Not Going As Well As Planned
AGENCE FRANCE PRESSE
APR. 17, 2014, 7:11 AM

      Weibo Corp., a subsidiary of Chinese Internet behemoth Sina, has filed for a $500 million stock offer in the United States, the ultimate exercise in capitalism, as it seeks funds to grow users in the face of pressure from newer competitors.

[Warm Up]

      Sina Weibo sold fewer shares than expected in its US IPO which was priced below expectations ahead of a Thursday listing that takes place after tech selloffs on Wall Street.


      The firm, often described as China's version of Twitter, sold 16.8 million US depositary shares, according to Dow Jones Newswires, while a person familiar with the deal told AFP each share was priced at $17.

      That means it raised $285.6 million before the sale of any additional shares to underwriters.

      The figures are well below the 20 million shares and $340 million it had been aiming for -- reflecting a cautious mood after the tech-weighted Nasdaq index tumbled for more than three weeks.

      The pricing is at the low end of the $17-$19 range at which the Beijing-based firm had been expected to offer its shares.

      In March, Weibo had estimated the value of its initial public offering at as much as $500 million.

      The offering comes as Chinese e-commerce giant Alibaba -- a shareholder in Weibo -- is preparing its own eagerly anticipated IPO later in the year, which is expected to be the biggest in the tech sector since Facebook's in 2012.

[194 words]


[Time 6]

      Sina Weibo -- launched in August 2009 to provide services akin to Twitter which is banned in China -- is a leading social media site in a country with the world's largest population of Internet users at 618 million.

      But it is facing questions about the size of its user base as well as rising competition from local rivals including Tencent's WeChat, an instant messaging platform that allows users to send text, photos, videos and voice messages over mobile devices.

- 'Quite uncertain' path -

      Zhuo Saijun, a Beijing-based analyst with consultancy Analysys International, said the disappointing price was not a surprise given the challenges Weibo faces.

      As its value in delivering news and information decreases, people will rely on it less for information, he said, making "quite uncertain" its road to commercialisation.

      "On that basis, it’s not telling a very good story, so it’s quite normal to see a cut in its valuation and everyone being downbeat about it," he said.

      Weibo's challenges in transitioning from PC terminals to mobile ones pose another problem.

      "Its user engagement and multiple competitors on mobile devices are one big important reason for its awkward situation," Zhuo said.

      Weibo's ascent has also hit speed bumps due to a social media crackdown by Beijing, which tightly controls online activity.

      Ongoing troubles in the Nasdaq -- fuelled by concerns that some tech stocks such as Facebook and Netflix are overpriced -- has hit a number of recent IPOs.

      All five companies that went public in New York on Monday and Tuesday offloaded their shares for less than they had forecast.

      And on Wednesday, an IPO by Sabre Corp, a tech company specialising in travel booking, saw it sell 39.2 million shares at $16 a share, raising $627.2 million.

      That came under expectations for a sale of 44.7 million shares for up to $20 that could have made almost $900 million.


[319 words]


Source:Business Insider
http://www.businessinsider.com/sina-weibos-ipo-is-not-going-as-well-as-planned-2014-4



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板凳
 楼主| 发表于 2014-4-25 23:57:01 | 只看该作者
Part III: Obstacle




The internet
From Weibo to WeChat
After a crackdown on microblogs, sensitive online discussion has shifted
Jan 18th 2014 | BEIJING | From the print edition

[Paraphrase 7]

      WHEN Luo Changping, an investigative journalist, tried on November 22nd to post the latest chapter of his big scoop on WeChat, a popular Chinese mobile messaging service, censors blocked it. But he was able to work round them. In a follow-up message he told his subscribers they could send him the words “Chapter Seventeen”; users who did so automatically received the post on their mobile phones, uncensored.

      WeChat, or Weixin in Chinese, is known mostly for private chatting and innocuous photo-sharing among small circles of friends. With more than 270m active users, it has become the star product from Tencent, an internet conglomerate. Some have compared it to WhatsApp, an American messaging service. More quietly, it has become the preferred medium for provocative online discussion—the latest move in China’s cat-and-mouse game of internet expression and censorship.

      Mr Luo began posting his serialised stories on WeChat in May. They related how he had exposed the alleged corruption of Liu Tienan, a senior economic official. He had tried tweeting them on Sina Weibo, a Twitter-like microblog on which he had accused Mr Liu of corruption months earlier, but internet censors blocked him from doing so: hence his switch to WeChat. Though his initial attempts there were also blocked, the loophole that enabled him to send out the file is typical of WeChat’s more relaxed approach to censorship.

      A WeChat account works much less publicly than accounts on microblogs (of which Sina Weibo is the most prominent). Anyone using Sina Weibo can see almost anyone else’s tweets and forward them on, meaning a single tweet can spread very quickly. On WeChat, it is usually only subscribers to a public account who will see a post (though such posts may also be viewed on a separate web page), and if a subscriber forwards a post, only that subscriber’s circle of friends see it. Its non-public accounts are even less open. Information on WeChat spreads at such a slow burn that authorities feel they have more control over it. Also in contrast to microblogs, many types of public account (like Mr Luo’s) can send out only one post to subscribers a day, making them much easier for authorities to monitor.

      Mr Luo does not always have problems sending out his stories on WeChat and, since switching to the service, he has posted the equivalent of a blog post every week or two, and built a following of more than 60,000—“higher than the actual subscription figure of many Chinese magazines”, he says. WeChat is now his prime delivery platform for newsy titbits, including sensitive information that would be censored more rigorously on microblogs. (He has not published for Caijing magazine, his former employer, since being transferred in November to a non-reporting position at an affiliated research institute.) Meanwhile, he makes much less use of his Sina Weibo account, even though it has more than four times as many followers: “The ground for public opinion has begun to shift toward WeChat,” he says.

      The rise of WeChat is a business phenomenon in its own right. But it is also a measure of how adaptive and resilient China’s political and social discourse has become—almost as adaptive as the censorship regime that seeks to contain it. Recently a number of public intellectuals have lamented the decline of meaningful discussion on weibo. The microblogs were full of user-led activism in 2012 but, starting in 2013, officials have dramatically escalated their efforts to control them. Propaganda outlets have intensified attacks on the spread of rumours online, authorities browbeat online celebrities to be “more responsible” (at least two have been arrested on unrelated charges), and microbloggers can now be jailed for up to three years for tweeting false information that is forwarded 500 times or viewed 5,000 times. President Xi Jinping, in a speech to party leaders in August, said that the internet was the prime battleground in the fight over public opinion, and that officials must seize control of it.

      Clearing the vegetation

      By the end of 2013 a propaganda official boasted that the authorities had successfully “cleaned” the internet. Some public intellectuals have given up their microblog accounts. One described the internet and microblogs as being in a “vegetative state”.

      The decline in activity on weibo has been real and measurable. The Public Opinion Monitoring Office of People’s Daily Online, a party mouthpiece, found in a study that the number of “online exposés of negative social events, especially critiques of government” has decreased significantly. The study found that postings on weibo by 100 opinion leaders fell by 10% in the two months following a warning from a senior official last August that popular microbloggers should be more responsible online. Voices also became “more positive”, the study found.

      But discussion on the internet is not in a vegetative state so much as it is migrating and mutating. WeChat represents the new field of battle online, and official voices have been quicker to adapt to it than they were to weibo, whose rapid rise from 2009 caught them by surprise. Many state-run media already have WeChat accounts. Still, independent voices find that, since WeChat networks are more private than weibo, their interactions are more fragmented and personal, but also less subject to scrutiny and censorship because their reach is less broad. (Unlike microblogs, WeChat does not disclose how many subscribe to individual public accounts.)

      Activists are under no illusion, though, that WeChat accounts are private and secure. Tencent is a long-trusted Chinese internet giant that has deep ties with the Communist Party. Ma Huateng, its founder and chief executive, is a delegate to China’s national legislature. Mr Xi visited the company’s headquarters in Shenzhen in December 2012, shortly after becoming general secretary of the party. As with any Chinese internet company, Tencent’s interest is in making a profit, not in fostering a subversive national conversation that could lead to its service being shut down.

      But the lack of transparency on WeChat presents a different challenge to the authorities from that posed by weibo. When a rumour starts on weibo, it can be stopped on a public platform, says Mr Luo. When grumblings develop on WeChat, they are more likely to fester quietly for longer. If a rumour is spreading, there is no public platform to refute it, he says. “I think if something really happens, WeChat would do a lot more damage than weibo.”


[1110 words]


Source:The Economist
http://www.economist.com/news/china/21594296-after-crackdown-microblogs-sensitive-online-discussion-has-shifted-weibo-wechat



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地板
发表于 2014-4-26 00:02:40 | 只看该作者
一直等啊~~终于等来了。。占个座在去睡!!!
Speaker
that ted talk show us how our government control our way to internet. I rememberd one old saying that the person who control media will control the mind .Much freedom of internet will threaten the reign ,but much regulation of internet will threaten the democracy .  while weigning the reign or democracy , government balance inclined the reign.  
Timer2 2:40
micoblog of sina want to list in US .Alibaba invest in Weibo of 18% for 586 millions. the number of its users has fallen since 2013 ,but its top executive said the profits of Sina still increased.
Timer3 2:20
Weibo has became a platform that citizens can talk everything from commenting the top stars to  criticizing the political . Weibo exert its great power for criticizing the government since the accident of Wenzhou. Although Weibo listing may bring some threats to Sina and decrease its profits, it is still good to investors.  
Timer4 3:00
Before the IPO Weibo is in subscription,and its price was lower than what executives previous thought .But executives expressed that listing is more important than price, and they believe Weibo can perform well after its listing. In order to perform better, Weibo has slowed down its mainly revenue from ads merchants. The executives said Weibo or Sina is a nice place to small company to expand its business.
Timer5 2:11
Weibo VS Wechat.Weibo is open and public ,while Wechat users confine their messages to their own selected groups, keeping discussions private and offering more protection from Beijing's censorship.  But they are certainly in compete with the time spent by the users. Weibo do not worry about the economic  slowdown which may also be an opportunity for some ads merchants. when he was asked for the censorship of Beijing ,he replied that every country has its rights to regulate its context industry or contest behaviors by internet users and the company is just experienced compliance with laws that regulating them.   
Timer 6 2:30
Weibo earned less money than it expected. Some concerns have been raised.1 less users depend it on information 2 Beijing regulate more on online activity. 3 other tech companies performance on IPO also affect it.
Obstacle 9:28
Weibo has been regulated a lot since Mr Xi was on stage.and the results is so singnificant that the number of users who discussed the sensitive topic fell rapidly. Since Wechat is more private and has less censorship ,it spread message slowly and the authorities thought it could be under control more easily. But researchers said that if some provocative activity spread on Wechat, We chat would do a lot more damage than Weibo because We chat do not have a platform to refute the provocative rumor .
5#
发表于 2014-4-26 00:11:02 | 只看该作者
辛苦啦!!!
感觉上了一大课,感谢TAO~
-------------------
【Speaker】
About China's Internet,
China is a BRICK(金砖五国) and SICK country(no access to facebook)
China has a great firewall preventing Chinese own citizens from browsing international  web.
Chinese government blocked every single international web.However the server is kept in BEIJING .
Weibo is a big platform allowing Chinese citizens to talk about almost everything, however anything that may threat the regime is not allowed. (Such as the leaders in China)
The train crush in Wenzhou is a tyypical affair which shows that information is increasingly transparent to the citizens.
We fight for our freedom without fair

【Speed】
time   6        00:01:09.02        
warm up'      00:00:37.94        
time   5        00:01:09.17        
time   4        00:01:16.63        
time   3        00:01:31.78        
time   2        00:01:57.13      
warm up      00:01:12.33        

【Obstacle】
Wechat is a platform which can converting information to people subcribing to it. As a result, it is less transparent than Weibo, on which almost everyone can see the information forwarded by a single public intellectual.
Mr. Xi has pointed out that the government should take control over these platforms.

6#
 楼主| 发表于 2014-4-26 00:12:19 | 只看该作者
今天发的有点晚,大家明天再来做吧


time:
Weibo's IPO plan in U.S./500 millions.
Alibaba's purchase for Weibo--minority stake.Plans to increase the proportion if IPO takes place.Alibaba also plans its won IPO in U.S.or HK.
______________
time:
Weibo face challenges and competitions.
1 Competition from Tencent's Wechat.
2 challenges from government antirumor activities.
Survey finds that the number of microbloggers is declining.But doesn't target specific microblog.
Sina saids Weibo's users didn't decline,but become more.Weibo also runs well.But the growth is slowdown.
_______________
time:
Brief introduction of Weibo.
Weibo is popular in China,but its advertising revenue takes a minor proportion in Sina's whole revenue--fear to alienate users.
Alibaba coorporates with Weibo.
The reason of Weibo's IPO--better deal with management burdens/become a global brand to attract international investors.
Weibo seperates from Sina--may have some negtive impacts because this will decrease Sina's whole value.But this will do good to investors to invest directly to Weibo.
_________________
time:
Weibo's IPO.Its subscription price(20.24).Target--20 million shares,$19.Result--16.8 million shares,$17(low end).
Chao's words--
temporate price not very important.
list and independent is more important.
Weibo will make profits for investors.Though face some decline,it is the best revenue grower in Sina.
_______________
time:
Weibo's challenges.
1 competition from Wechat--different choices.Weibo is more open.
2 China's economy slowdown--sometimes in bad times,companies can perform better.
3 government censorship--Weibo is good at following laws while give people chances to express their ideas,government also support.
________________
time:
Brief introduction of Weibo's IPO result.
______________
time:
The down valuation is not a surprise,considering the challenges and competitions Weibo facing.
Shrink user group.Tighter government control.Serious competition from other mobile devices.
______________
time:
WeChat become popular.Some users of Weibo start move to WeChat--better adapt to censorship.
On the one hand,
WeChat is eaiser for government to control and manage.(not open and spread fast like Weibo.and have limitation.)
On the other hand,
WeChat allow more sensitive information to be posted than Weibo.
So users shift to WeChat.
This phenomenon reflects the adaptation to censorship--antirumor activities/officials ask users to be more responsible for the information they post and spread.
Surprising fact--official vocies adapt to WeChat quickly,many official media have already opened their WeChat account./individual vocies can interact with less censorship.
Tencent has a relationship with government.
But WeChat may create more damage than Weibo.Because information in WeChat can spread quietly and longer,more difficult for government to notice.
7#
发表于 2014-4-26 00:12:20 | 只看该作者
地板~~~~~
TaoRS每次的专题都好棒!


Speaker: China is a complicated country.It is a BRIC and SICK country,especially in Internet.The internet society is booming now.And Chinese government has a smart censorship.It use this policy:block and clone.Block the foreign social media,creat own social media and censor them.Those who just use part of the policy such as Egypt and Turkey fail eventurally.Now microblog works more as a media and media platform.Vioceless people can make a sound on it.People begin to chat and negotiate.But the censorship upgraded,too.Sensitive words are used.But the microblog really change local governments,because they have no access to these censor data.Moreover,microblog becomes a political tool and used in political fight.Politicans just need to stop censor sb and let the rumor go on Internet.And the social media can also centralize the structure to grow central government's strength.

01:51
Sina weibo is facing two challenges now:Wechat of Tencent and political front from government.Though users fell a little but time users spent on weibo increased.And the profit of Weibo in fouth quarter raised a lot.

01:40
For the character of Weibo,it becomes popular soon after it released.But it has problems in making money for the company.The IPO may ease the management burden of Sina and bring many other benefit.Weibo is valued 71% stake of Sina.

02:07
The stock price of Weibo jump 19% in US debute despite an IPO that went out undersubscribed and lower priced than hoped.Revenue of Weibo is rising quickly in recent month.

01:20
The direct competitor of Weibo is Wechat of Tencent.Though they focus on different aspect,they strive for users' time.Chao thinks that Weibo can be more attractive to advertisers.And the slowdown of economy of China and censorship won't be a big problem.

01:26
The disappointing IPO price is predictable.Because Weibo is facing questions about the size of its user base and challenge from local rivals.It also has problems in transitioning from PC terminals to mobile ones.While all social media stock such as Facebook and Netflix are overpriced,these new IPOs are affected heavily.

06:45
Main Idea: Online discussion is tranfering from Weibo to Wechat.
The article tell the story about the idea from the aspect of a journalist.He used to posted his ideas on Weibo and blocked by censors.And now he posted them on Wechat,becuase the character of Wechat make it has less censorship.The leophole of Wechat let it become the new platform of online discussion.
Now more censorship is there on Weibo.Because as a public social media platfrom,government need to control the rumors on it to keep the authority stable.But this action makes many opinion leader give up Weibo and makes Weibo a vegetative state,because these leader may be put into jails if they tweet "wrong" infromation.
However,as a private and personal platform,Wechat can just send ideas to those selected people,which make the government think it OK to not put too much attention on it.But this character also may be difficult for the government to stop rumors spreaded on Wechat.
8#
发表于 2014-4-26 00:18:31 | 只看该作者
占了这么多座真的好嘛呜呜呜
---------------
之前写的论文就是关于微博IPO的,所以看了很多中文评论。。
warm up:1:11
weibo is going to IPO in US
Alibaba is going to increase its proportion of the total stock of weibo because it may influence its own IPO

time2:1:56
weibo meet a strong competitor who is wechat
even through the government make a limitation on the content of the weibo, weibo still have a great increase in the past year and more people started to use weibo and spand more time on it

time3: 1:54
the investment activity between weibo and Alibaba
the IPO will give investors more confidence on the Internet stocks and the future growth of weibo and Alibaba

time4:2:05
weibo rose a lot after it IPO
the CEO of sina is confident about the future growth of weibo and want to pay more attention to weibo to make more profit
the next strategy of weibo is to promote more display and performance-based ads

time5:1:04
weibo and wechat are doing completely two things even though they all provide social network
in the mind of the CEO, a public network is much more efficient than a private nerwork
weibo is doing something to confront the limitation about the content of each weibo the users are allowed to send because the government puts some laws and legislation on the Internet

warm up:
the final IPO price of weibo is lower than before which reflect a cautious mood
some comparison between weibo and twitter

time:6
there are many uncertainties in the estimation of the price of weibo
weibo is now facing some problems such as the competition from wechat and the transformation problem from PC to mobile device
recently, some Internet stock such as facebook and twitter decline a little reflecting these stocks has some kinds of overpricing

time7:
some information about wechat
many users are now transfering from weibo to wechat because wechat is a platform with more privacy
some people may charge that wechate has less public influence than weibo, however, wechat is more effective and the information may be more accurate in wechat
with the decline of weibo, wechat is promoting its official platform
some public intellectuals have given up their microblog accounts
wechat accounts are private and secure
9#
发表于 2014-4-26 08:46:28 | 只看该作者
占座~~~~thanks~~~TaoRs

Speaker: tell the story the start and development of weibo,
How weibo works social life and the what that mean to china,then he gave several examples, such as wenzhou train crash,
Obstacle:the ground for public opinion has begun to shift from microblog to we chat because of a crackdown on microblog
Warm up 2’10’’
Weibo made a transformed discourse in China
Weibo is gonna take it public in US
Alibaba bought 18% atakes from Sina as it moves to boarder its mobile offerings
Time2 2’23’’
Alibaba investing in Sina was brewing competition to against Tecent
Weibo faces the threat of we chat which is run by tecent,
At the same time,weibo faces pressure from political front which lead to the microblog user fell 9%
Time3 2’32’’
Weibo was popular as a virtual town to discuss about anything,however, sina was not rush to make money because that would alienate user
The core value of Sina is on weibo
Time4 5 5’00’’
Sina weibo shares jumps in us debet
Cao said that weibo has two advantages comparing to wechat
Weibo can share information with followers while wecant confine the messages to selected groups pf followers
Weibo has the advantage to do ads
10#
发表于 2014-4-26 08:57:56 | 只看该作者
谢谢楼主~~~
2'52 Weibo plant to initial pubulic offering in US in the second quater this year. It aim to raised 500 milion dollars.The Alibba is raise its stake on Weibo.
3'05 Alibaba invested in Weibo to against Tecent which one have a popular app called wechat.But weibo have faced some serious event like some V be caught for some ambiguous reason. some reserch said the user number decline obviously.but the CEO of Weibo denied. He said the site operate well and have more users and people will spent more time on the sie. and he admit that it face some bottleneck effect but will find out other solutions like invest in TV.
2'43 Weibo have raised public attention for a long time and explod users from wenzhou train accident.users will commend on the government on the sit.but it did not be profitable because the site has few advertisement.the alibaba have investe in the site and will put its alichat on the site then ads will emerge.the management load may push it to the IPO. and the Weibo have play a important part in Sina group.the divestiture may rip the core of Sina.But it could be beneficial to investors.
2'54 Weibo did not have a good price in the IPO.The chairman said they did not care much about the price. The experiment will help Alibaba a lot. Weibo has yet to make profit.
1'40 Weibo vs we chat:pubulic website vs private chat. Mao thinks Weibo have more advantage on ads. He belive the slowdowm of Chinese economy will not have a great impact on Weibo neither the censorship.
1'29 Weibo did not perform as planed .alibaba will go on its IPO later this year.
2'15 Weibo face the compitition from Wechat. the low price is not that  surprising. more compititors,censorship,and the concen of the overvalue of other Internet company such as facebook.The five company go on for the IPO all perform bad
9'49 Mr Luo has transport from Weibo to weixin for the censorship.Weixin is very different from weibo,which is public website. many people have trans to use weixin.the goverment have more control of the weibo and the authors are threatened to be more responsible to their words. Two V was caught for their words on weibo, leading to the decline of users and more shift to wechat.weixin's users rise. the tecent is more good at the relationship with the govement. Mr xi visit the company soon after his tenure. but weixin is more private.IF any rumore is spread, it may do more damadge than the public website such as weibo.
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