【每日阅读训练第四期——速度越障24系列】【24-10】经管 Microsoft & Nokia

小鱼上树

Official Weibo:  http://weibo.com/u/3476904471

周三又到了，一周已经在你做作业的时候过了一半，周末已经触手可及，选个热门话题，大家enjoy！speed前四篇都是一篇文章，属于脑补发生了什么的新闻类，第五篇选了个短的对亚洲的影响，越障是一些思考啦！读起~

Part I: Speaker

Article 1:

Will Microsoft's Nokia Deal Shake Up Mobile?

[Rephrase 1]

[Dialog, 4:05]


Source: http://www.npr.org/2013/09/03/218455187/microsoft-to-buy-nokias-handset-division

Part II: Speed

Article 2:

Microsoft to Buy Nokia Mobile Business in $7 Billion Deal

[Time 2]

Microsoft Corp struck a $7 billion deal to acquire Nokia Corp.'s struggling cellphone business, a bold move to try to catch up in a fast-growing mobile market that is now dominated by Samsung Electronics Co and Apple Inc.

The deal comes on the heels of Microsoft's announcement that Chief Executive Stve Ballmer will retire as soon as a successor is found. As part of the deal for Nokia's devices-and-services business, Microsoft will bring aboard 32,000 Nokia employees including CEO Stephen Elop, who is believed to be among the contenders for Mr. Ballmer's job.

The companies said late Monday that Microsoft will pay €3.79 billion to buy "substantially all" of the Nokia business, which includes its smartphone operations. The Redmond, Wash., company will also pay €1.65 billion to license Nokia's patents, the companies said, bringing the deal to €5.44 billion, or $7.18 billion.

Nokia was already Microsoft's closest partner in smartphones, with the ailing Finnish company one of the biggest supporters of Microsoft's phone software.

The deal with Nokia is an apparent acknowledgment that Microsoft needs a stronger hand to play in the mobile-phone business, where it is playing catch-up to Apple and Google Inc. Microsoft's lagging position in mobile is one of the most serious threats Mr. Ballmer's successor will need to tackle.

For Nokia, the onetime leader of the mobile-phone business, the deal is a capitulation to the harsh realities of its deteriorating position—a sign that management concluded it is unable to take on rivals like Apple and Samsung on its own.

Mr. Elop has been hacking costs out of Nokia in the three years since the Finnish company agreed to tether itself exclusively to Microsoft's Windows Phone smartphone system. But while Mr. Elop has promised that Nokia's operating expenditures for its phone business will be cut to half the 2010 levels by the end of this year, analysts say Nokia's phone sales have fallen even faster.

Nokia said the deal with Microsoft will improve its financial position and "provide a solid basis for future investment in its continuing businesses."

[342 words]

[Time 3]

Microsoft, meanwhile, said it expects the deal to accelerate the growth of its market share and profit in mobile devices. This deal "builds on the phenomenal partnership we've built with Nokia," Mr. Ballmer said during a joint interview with Nokia Chairman Risto Siilasmaa. He said that because Nokia and Microsoft already work so closely together, it should be a "smooth transition" to integrate Nokia's mobile business into Microsoft.

The workers being added from Nokia will pad Microsoft's employee count by about one-third.

"This is definitely major news for Nokia, Nokia employees and Finland," Mr. Siilasmaa added.

The Wall Street Journal reported in June that Microsoft and Nokia had discussed a sale of Nokia's mobile-phone business but the talks fell apart over the price of the transaction.

Deal negotiations were sparked by a phone call from Mr. Ballmer to Mr. Siilasmaa just before a February mobile-industry conference in Barcelona. Mr. Ballmer sought to see whether Microsoft could be more than just a partner to Nokia, Messrs. Ballmer and Siilasmaa said in the telephone interview.

Microsoft has reached a deal to acquire Nokia struggling cellphone business for $7 billion. John Stoll explains what it means for both companies.

Microsoft’s deal for Nokia’s mobile business reshapes the global competition among tech companies for hardware and software dominance. The WSJ’s Deborah Kan speaks to Canalys analyst Rachel Lashford about why it could prove a game changer.

The Nokia board met more than 50 times to discuss the possibility of a deal with Microsoft, Mr. Siilasmaa said. As for his part in the deal, Mr. Ballmer said: "This has been a high priority for me."

Mr. Ballmer didn't say whether the Nokia deal timing and the announcement of his retirement just over a week ago was a coincidence. The Microsoft CEO did say he called two people, Messrs. Siilasmaa and Elop, just before his retirement was made public, as the two companies were in the final stage of acquisition talks.

[325 words]

[Time 4]
The companies said Microsoft is expected to use its stockpile of overseas cash to pay for the Nokia purchase and licensing pact. Microsoft and Nokia said the transaction is expected to close in the first three months of 2014, subject to approval by Nokia shareholders and other conditions.

Microsoft's market share in smartphones is about 3% in the U.S., according to comScore.

"For Microsoft, this is a bold step into the future," Mr. Ballmer said in a note to employees. Mr. Ballmer has been reworking Microsoft around what he calls a "devices and services" strategy—a vision of Microsoft not only producing the software underlying many computing devices, but being more responsible for the personal computers, smartphones and other hardware on which people and businesses rely.

Mr. Ballmer's strategy, however, has been hamstrung by Microsoft's weak position in smartphones, a vast and fast-growing business that is reshaping the technology battleground and minting new winners. As once-dominant tech companies—including Microsoft and Nokia—have slipped behind the smartphone leaders, their future growth prospects have become clouded.

Nokia's market share and market value have tumbled during the tenure of Mr. Elop, who took over in 2010. Last year, Nokia generated nearly half of its €30.2 billion in revenue from its mobile-phone segment.

One of Mr. Elop's key moves was cutting a broad alliance with Microsoft in 2011, agreeing to use the software giant's mobile operating system at a time many smartphone makers were adopting Google's Android software. So far, the alliance has failed to bear much fruit, with Android powering its way to a dominant share of the market.

[267 words]

[Time 5]

With the new deal for Nokia, Microsoft will for the first time control both the smartphone hardware and software teams—matching advantages that companies like Apple have leveraged for years, including easier planning of features and complete control of the customer's experience, said Van Baker, an analyst at Gartner Inc. But there will also be a smaller group of Windows Phone devices as well, he added, putting further pressure on Microsoft to succeed.

"It's an all-or-nothing bet," Mr. Baker said. "They have to be successful in the marketplace because there won't be anyone else to fall back on."

Al Hilwa, an analyst at IDC, noted the price was almost too good to pass up for Microsoft, which ended up paying less for Nokia's smartphone business than the $8.5 billion it did for the communications service Skype in 2011.

The analyst doesn't expect Mr. Elop's return to Microsoft to change his standing within the company's CEO search, which is expected to review both internal and external candidates. Mr. Hilwa argues that the company would be best served by a new leader in the mold of Louis Gerstner, who helped revive International Business Machines Inc. "They need someone who can get all the pieces to work together," he said.

If the Nokia transactions go through, Mr. Elop will be put in charge of Microsoft's computing devices business, in the process pushing down a rung the Microsoft executive recently put in the post.

Asked whether Mr. Elop is now the front-runner for the Microsoft CEO job, Mr. Ballmer said "you shouldn't read anything into it."

[262 words]

Source: http://online.wsj.com/article/SB10001424127887324432404579052112731349626.html

Article 3:

Nokia Deal Complicates Picture for Microsoft’s Asian Partners

[Time 6]

“This acquisition creates a lot of uncertainty for hardware vendors working with Microsoft,” said Canalys analyst Rachel Lashford. Microsoft’s ability to leverage Nokia’s hardware sales channel could be threatening to other hardware partners, she said.

The deal also has huge potential to affect other players in the industry, including Samsung, the world’s largest smartphone vendor that also makes Windows-based laptop computers.

While most of Samsung’s mobile handsets are powered by Google Inc. Android operating system, the company has some Window-based mobile devices, such as the ATIV tablets it unveiled in June in London.

Google already has hardware resources since it acquired Motorola Mobility Inc. in 2011. Now, Microsoft, through the Nokia deal, is becoming a major hardware vendor. This creates more risks and uncertainties for Samsung and other hardware vendors that are still trying to develop their own software capabilities.

Microsoft’s deal with Nokia “creates the need for Samsung to work even harder on its own software,” said Ms. Lashford.

In the second quarter, Microsoft’s Windows operating systems only accounted for 3% of all the smartphones shipped globally, while Android accounted for 80% and Apple Inc.’s iOS took up 13%, according to Canalys.

While the Nokia deal could be a step forward for Microsoft in the smartphone market, the deal could also be unsettling for other hardware vendors like Lenovo Group Ltd., the world’s largest PC maker. Lenovo has been trying to expand in the market for smartphones and tablets. While it works with Android in smartphones, Lenovo has many tablets that use Windows.

Microsoft’s relationship with hardware partners already became more complicated when the company launched its Surface tablets last year. While the Nokia deal could give Microsoft the ability to launch Windows-based hardware products in a more timely manner, it could also put its relationship with partners at risk, Ms. Lashford said.

Some analysts are also skeptical about how much this deal could help Microsoft.

Microsoft has been struggling in the mobile market in part because it has failed to create an ecosystem of app developers – something that Apple and Google have done well – and buying Nokia’s business won’t solve that problem, said Nicolas Baratte, head of Asia technology research for CLSA.

Microsoft and Nokia already have a business alliance, and it is difficult to see how much Microsoft will gain from this deal, he added. “Microsoft could be wasting its money.”

[398 words]
Source: http://blogs.wsj.com/digits/2013/09/03/nokia-deal-complicates-picture-for-microsofts-asian-partners/

Part III: Obstacle

Article 4:

My First Nine Questions About Microsoft’s Nokia Acquisition

[Paraphrase 7]

In theory, all the interesting questions about the notion of Microsoft buying Nokia’s phone and services business should have been asked a long time ago. Still, the news that the long-standing rumor is going to become a $7.14 billion reality makes its potential impact far more tangible, which gives the questions an urgency they never had before. This is happening, folks.A few hours after the news broke, here are some of the things I’m wondering about…

1. What will the phones be like?

Microsoft already makes a good smartphone operating system. Nokia makes nice hardware. And the combination of the two has been quite pleasant. But its impact on the smartphone business, dominated by iPhones and Samsung Galaxy handsets, has been modest. If the phones the merged operation produces are pretty much like the ones the two companies would have come up with if they’d stayed independent, there’s no reason to think they’d have a radically different profile in the market. Microsoft needs to make phones that large numbers of typical consumers choose over the big players, and that means they can’t just be slightly improved versions of Nokia’s current models.

2. How will Microsoft software people and Microsoft hardware people work together?

On the surface, this acquisition looks very much like Google’s 2012 acquisition of Motorola Mobility – another case of a smartphone operating-system company buying a phone maker while continuing to license its OS to other companies. Google operates Motorola as a stand-alone division and says that its employees aren’t any more plugged into Google’s Android development than those at Samsung, HTC or other makers of Android devices. In a blog post about the Nokia deal, Terry Myerson, Microsoft’s new operating-system honcho, seems to promise something similar: “We collaborate with our Microsoft hardware teams in the same way we partner with our external hardware partners: we discreetly discuss technical and business opportunities, make shared bets, empower each other to do great work, and then operate closely together to delight our shared customers.” But I hope he’s not saying that the Windows Phone software developers and Windows Phone hardware designers will be siloed off from each other. Aren’t they far more likely to make great phones if they operate as one big team?

3. What happens to other Windows Phone makers?

Even now, pre-merger, Nokia sells close to nine out of ten Windows Phones. That means that the other models — from Samsung, HTC and Huawei — haven’t exactly been blockbusters. Even if Microsoft sincerely wants to continue to work with third-party hardware makers, will they want to collaborate with a Microsoft that’s also competing with them? It might not seem worth the effort.

4. What does this mean for Surface?

Xbox aside, Microsoft’s most newsworthy attempt to put its own software on its own hardware to date has been its Surface tablets. Its poorly-selling Surface tablets.  With rumors already flying that Nokia is readying a Windows RT tablet, will Microsoft turn over all of its computing hardware efforts to its ex-Nokia operation, or continue to manage Surface as a stand-alone business?

5. What does this mean for PCs more generally?

Even if Microsoft’s own Windows Phones are a smashing success, they won’t solve all of the company’s problems or clarify every aspect of its future. Actually, it’s even more important that it figure out how to restore the ailing PC industry to health, thereby assuring that its massive profits from licensing Windows don’t dwindle away. Will the company stick with its current strategy, which involves trying to make Windows 8.x palatable, mostly on machines manufactured by other companies, but with a smattering of Microsoft-branded Surface devices? Or will it adopt a strategy more like the one we now know it’s taking with phones, emphasizing Microsoft-branded devices over others, thereby prompting companies such as HP to take Android more seriously? (And hey, is there a chance that Microsoft could end up buying a PC manufacturer?)

6. What does this mean to Google and Android?

In a dense PowerPoint deck on the deal, Microsoft says that it’s doing it, in part, to help it be more competitive with Android. But it seems to me that it’s at least possible that this will help Android, not hurt it. The more time Microsoft spends making its own phones rather than aggressively trying to license Windows Phone to other manufacturers, the less of a real alternative most phone makers have to Android. It could encourage even more industry-wide dependency on Google.

7. What does this mean to Apple?

Probably not a whole lot, initially — Apple’s arch-rival in the phone business will remain Samsung. But unless BlackBerry pulls off one miraculous turnaround, Microsoft will be the Apple competitor with the most Apple-like approach to the smartphone market — its own software and its own services on its own hardware.

8. Does this end Microsoft’s CEO search?

When Steve Ballmer announced his retirement a week and a half ago, he said Microsoft might take a year to find his replacement. But former Microsoft executive Stephen Elop, who became Nokia’s CEO, is returning to Microsoft to head up its device business, and the Twitterati, at least, seem to be assuming that he’ll be named Microsoft’s CEO. If so, it would be a good idea to make that happen quickly rather than let the search process and general air of uncertainty continue on.

And I have one final, overarching question:

9. Is there any reason to think this will work?

I’m not predicting disaster. It would be fun if it led to a golden age of Windows smartphones, and good for consumers. But I can’t think of any past examples of anything similar happening and turning out well. (Let’s not even bring up HP’s acquisition of Palm. Oops! Just did.) In the tech industry, mergers don’t have a great track record, period. And mergers of companies in weak positions have no history of being game-changers, with one legendary exception: Apple buying Steve Jobs’ NeXT.

Then again, this deal doesn’t necessarily need to change everything to be worth a try. Microsoft has plenty of cash, and the cash it’s paying Nokia consists of overseas profits it wouldn’t otherwise bring home to the U.S. for tax reasons. Windows Phone is currently a struggling number three in the smartphone platform wars; if it ends up a healthy, competitive number three, Microsoft might be happy it spent the money.

In other words: If the deal ends up looking even modestly successful, it’ll have beaten the historic odds.

Those are my questions so far. Lemme know your thoughts. With Microsoft saying it doesn’t expect to close the transaction until the first quarter of next year, it’s going to be quite a while before there’s any definitive evidence of what the upshot of all this is going to be.

[1133 words]

Source：http://techland.time.com/2013/09/03/my-first-nine-questions-about-microsofts-nokia-acquisition/

铁板神猴

我也应该占一个 ==+
----------------------------------------------------

Speaker:
Nokia once, smart phone, apple andriod; micro 7.2 billion

getting? entire phone

though, large, 30 ths employees --> licenses( nokia mapping services)

huge? big but not for two, device manufacture,

eloy, ceo Nokia, big, every losing have to jump, only Mic, didn't go well, buying

eloy didn't, but brand value, retire

consumers
-three viable,
cash problem future both need others
millions of devices


- Nokia was once a dominant company in mobile phone industry, but then fail in the competition with rivals like apple's iphone and google's andriod. Now Microsoft is buying Nokia's mobile phone section with 7.2 billion dollars.

- what is Microsoft getting from this deal?
the entire smart phone business.

though the two companies didn't go well in the past,
Nokia still has a large sales on his featured phones every year, and Microsoft has a huge number of employees around the world. (this buyout is kind of influential.)

and Microsoft uses a good part of the money to buy liscenses in this industry, for instance, liscenses for the Nokia mapping services.

- is that a huge deal?
well, it's very big in the industry, but not big for these two companies.
in the past, Mobile phone companies have Software and Device two major parts of business, but now it's only left with Device Manufacture.

- employees all work for Microsoft?
yes, and especially for the CEO of Nokia Eloy.

Nokia was once big but then losing every parts in the industry, So now it has to jump to the acquiring.
And for Microsoft, Nokia is the only mobile manufacture focusing on selling phones with Windows software. but it didn't go well, so now Microsoft is buying this business for its own.

Eloy just left Microsoft and joined into Nokia three years ago. Though he didn't do very well these years, Eloy did one thing good, preserving the Nokia's brand value.

- how does the deal influence consumers?
It's good for consumers!

they will have three viable choices in the future.
Nokia was thought that it might run out of its cash, and Microsoft without Nokia would be struggling in the industry.
They both need each other.

And now Microsoft will have the ability to produce millions of devices each year.

Speed
1'38''
1'33''
1'13''
1'05''
1'20''

Obastacle
6'39''

铁板二米

首页，谢谢小鱼！

****************乖乖交作业的分割线**********************
Speaker
A couple of benefits Microsoft aquiring Nokia are obvious: 1) Nokia's existing market shares; 2) Strengths to make mobilephone devices rather than smartphones based on software advantages; 3) Abilities to earn big money yearly..

Speed
Time2: 1'35"
Microsoft aquires Nokia and the activities will be finished step by step.
Time3: 1'25"
Microsoft's buying Nokia has taken long time and several meetings between the top management boards.
Time4: 1'21"
According to the earlier discussion on the combination of Microsoft and Nokia, it's cloudy to see the company's future in smartphone field.
Time5: 1'22"
Microsoft needs a new leader to run its mobile phone business.
Time6: 2'00"
Microsoft's aquirision of Nokia make its cooperation with its suppliers more complicated.

Obstacle: 5'11"
Main Point: Some questions about Microsoft's aquirision of Nokia.
Author's attitude: Negative (-)
Article structure:
-- Brief introduction of the news;
-- 9 questions about the aquirision, exactly includes the following factors:
a) current market situation and customer needs on smartphones and services;
b) supplier cooperation of Microsoft might be effected badly;
c) competition threaths;
d) internal operations: cooperation between hardware & software teams, CEOs, and product portforlio managements.
e) it seems the aquirision copies what has happened in the industry before, bad example.
-- Asking for more comments.

lijinglol

好喜欢小鱼的热点话题呀~~
浓浓的CP感……【揍

——————————————————————————————————
time2: 1'54" nokia's smartphone department merged with its closest partner Microsoft to have a strong financial basis

time3: 1'49" the merger reshaped the global competition for hardware and software dominance
             the timing of merger and the announcement of retirement is not a coincidence

time4: 1'36" Ballmer's old developing strategy was limited by Microsoft's weak position in smartphone, which can be well offset by Nokia

time5: 1'41" instead of expecting Elop to come back, Microsoft would be best served by a new leader in the mold of LG

time6: 2'38" the merger created lots of uncertainty for hardware vendors, friends or enemies
             this deal is very complicated and nobody can see its future

obstacle: 6'55"
what influence will the merger have on two companies' working system and products
what influence will the merger have on the whole domain and other competitor forces
who will be the new CEO of Microsoft
will this merger create the history and succeed

winnie加油！

先占位，明天补作业~
Speed
Time 2(324 words)  2'
Microsoft paid 7 dollars to acquire Nokia in order to have a better position in the mobile-phone business, which benefits Nokia too.
Time 3(325 words)1'48
After a long discussion, Nokia and Microsoft made an agreement to have a closer relationship more than partners. The acquiring activity will reshape the present competition.
Time 4(267 words) 1'33
The acquiring activity led Microsoft gain more market share. Yet this advantage did not last longer due to Android try to break the alliance and be a dominant
player in the business.
Time 5(262 words)1'17
Although Microsoft has an excellent performance in many areas, such as the quality and customer experience, it is still a small devices business. Microsoft will have a new leader that Mr. Elop will be in charge of Microsoft's computing devices business.
Time 6(398 words)2'39
This acquisition affects other players in this business. Taking Samsung as an example, it is harder for it to develop its own software capabilities. However, it is unclear out what benefits Microsoft can gain from this acquisition, Microsoft may be wasting its money.
Obstacle(1133 words)7'28

angel0428

谢谢小鱼~
Speaker:

Microsoft got the Smartphone andfeature-phone businesses from the deal. 2.2 billion of this deal is paid fortechnology patents.

Nokia’s former CEO returned to his formeremployer—Microsoft.

This deal is a good thing for consumers.

Speed:

2’07 Microsoft acquire Nokia’s cell phonebusiness for a $7 billion deal. This deal means that Microsoft want to join themobile-phone business, and the threat from Apple and Sunsung is the bigchallenge for B’s successor.

2’07 Microsoft expects this deal toaccelerate its market share and profit in mobile devices.

2’08 Acquisition of Nokia is a part ofMicrosoft’s new strategy. However, the future of the combination is not clear.

1’38 With the new deal, Microsoft willcontrol both the smartphone hardware and software teams first time. Someanalyst expect LG match the CEO better than E.

2’24 The deal has both uncertainty andpotential. As Google already has hardware resources, this deal push Samsung towork harder on its own software. Analysts still doubt about the how this dealcan help Microsoft.

Obstacle:

8’33 The author listed 9 questions for theacquisition of Nokia for Microsoft:

1)      What will the phone be like?Microsoft should make a great improvement for the phone.

2)      How will the M and N worktogether? Or will N just work separately?

3)      What does this deal mean forother Windows Phone makers?

4)      What does this mean forSurface?

5)      What does this mean for PC?

6)      What does this mean for Googleand Android? The more time spent on making its own phone, the more phone makerare force to chose Android.

7)      What does this mean for Apple?

8)      Does this deal mean the end ofsearching a new CEO?

9)      Is there any reason to thinkthis will work?

olivia瓜瓜

qiang .....

Time1:2m10s

  Themicro corp deal with the nokia corp, and article tell us what can bring to twocorp from this deal.  

Time2:1m34s

  Thetwo corp have aready been long time cohension on mobile, two CEO agree thatthey can be more than  business partners.

Time3: 1m23s

  Twocompany locate in the ledder in the mobile phone market , and their prospectfuture growth have bocome clouded.

Time4:1m13s

  Theopening of new mobile phone market need a new leader.

Time5:1m52s

Thedeal can threaten the moblie leader samsung and laptops lenovo.

Thegain from this deal for micro is uncertain.

Obstacle: 5m17s

&Nine questions to the acquisition .

& what will the phone like? It will notonly sightly changed from nokia current version.

&how will the microsoft and nokia workerwork together? They will enjoy working as a team with each other.

& What happens to other Windows Phone makers? Other will emerge with micro is seem to notvalued for effort.

&willthe micro still use the nokia’s surface or stand alone the business?

& What does this mean for PCs , goole and andiord , apple inc ?more generally?     

& Does this end Microsoft’s CEO search?Thecurrent Ceo only work for one year,a new leader is expected.

& Is there anyreason to think this will work? The acquisition will make micro smartphone to the third ranks in market only after samsung and apple//

dericklx4la

2'20''
Nokia, once in a dominant position in cellphone market, is sold to Microsoft, because it is unable to compete with its rivals-- Samsung and Apple.
2'29''
The negotiation began with a telephone interview, and the deal timing coincides with the anouncement of Microsoft' CEO.
1'42''
Befor this transaction, Nokia has already sufferred from declined  market share in smartphone because of the dominance of Android, and this transaction brings a new challenge to Microsoft.
1'42''
The deal will be either a challenge or a risk for Microsoft, who now takes up both the hardware and software in smartphone market. And the new CEO of Nokia is not known up to now.
2'45''
The acquisition threatens many hardware makers in Asia who use both Android and Windows, and it is harder for them to develop their own software. Moreover, compared with Android and Apple, Nokia and Microsoft have already legged behind because they failed to develop a good relationship with app designers.
7'41''

JeremyAn

speaker
introduction of Nokia；valuable；7.2billions；merge background information of Microsoft and Nokia
big deal ；microsoft windows phones；preserve some values；for comsumers positive；make millions device next year

speed
1'58'
M acquire N in 7 billions deal
the merge of N and M can help them to defeat A and S;for M & for N
the previous cooperation between them =windows phone
2'
growth market share and profit=== previous cooperation and partnership
journal reports, some perple 's opinions on the acquisition
2'19
for M,hardware and software
the market share has tumbled during 2010 when they decide to use M'system in stead of G's
andriod
2'04
the acquisition is a bet
Mr. Elop
2'57
hardware and operationg system

obstacles6'48'

lytymay

表示看到大家作业都好认真 我跟个打酱油的一样 就差骂街了……（不过身为诺粉+IT人士，这话题真的让我有太多话要说= =
下次会认真用英文回忆的=  =……

1. 2:20
ms purchase n‘divise and service department
in order to compare with apple and samsung
用中文吧 气死我了
巨硬买了小诺，小诺和巨硬是非常亲密的合作伙伴，但是巨硬坑了小诺，wp这个玩意儿在市场上的反映
一般般，没有办法和apple 三星对抗，小诺的业绩一滑再滑，昔日王者，呵呵呵呵。
2 1:50
ms早就想收购小诺，一直谈啊谈，钱没谈妥！（也不知道哪根筋打错了，77亿就买了，呵呵呵呵呵，比skype还便宜，唬谁呢！）
ms表示，跟小诺关系这么好，我们可以继续发展发展，就把小诺买回家了。改写了市场上硬件软件厂商的格局。（呵呵呵呵呵。现在是苹果，google，微软，三国争霸了，呵呵呵呵）
至于鲍尔默，呵呵呵，他说要在退休之前呵呵呵呵（如果埃洛普成了微软新任ceo。。。真是一出好戏！）
3. 1:50
ms在硬件上有优势，but，在智能手机市场里的份额只有3%，一丢丢
小诺在埃洛普接手之后，也开始业绩下滑，2010开始。。。（哭
于是这俩货在一起能怎么样呢！会有好结果么！！会么TAT
4. 1:34
收购之后，ms同时掌握了智能手机硬件和软件方面的技术，可以和apple pk了。
只许成功不许失败。
然后说到，这个价格对ms来说真是便宜，skype都8.几billion了。。。
然后讨论埃洛普重回ms之后，会干嘛呢，巴拉巴拉
5. 2:20
ms买了小诺之后，其他硬件厂商也受到了一些触动哈
比如三星，虽然他的操作系统用的都是google的，但是他也有自己的软件方面的东西
apple 不用说
google，软件很强，硬件上也有出东西，尤其收购了moto
其他的硬件厂商，lenovo
不过wp的比例实在可怜。。。安卓覆盖率达到80%，苹果13%。。。
不过文章给出的是消极态度，
ms和nokia在之前就已经合作紧密，也没搞出什么花来，收购之后也不会有什么大作为，微软是在浪费钱。

obstacle！
7:26
nine question
the phone will be？
how software and hardware employee work together？
other wp makers？
the surface will be？
the google and android？
the apple？
the ms‘s ceo will be
the deal really work？some failure....