【每日阅读训练第四期——速度越障17系列】【17-13】经管

风随心动01

风随心动：
大家好~周三的经管又来了~
这几天最最最Hot的话题，大概就是悲催的金价了，今天的越障就是一篇关于金价的文章，Hope you enjoy yourselves~
[Speed]
Article 1 (Check the title later)
Today's profits come from being nice
[Time 1]
    Remember the 80s? The time of Gordon Gekko, the time of greed being good, and the time of eating your young, if it meant getting ahead? It wasn't about the customer, it wasn't about listening, it wasn't even about caring. It was simply about making a profit, no matter who you had to take down in the process
    The problem is, that way no longer works. And those who have yet to realize that are on their way to being eliminated.
Today, the advent of mobile technology and 24-hour-connectivity means that if your company isn't "nice" from the top down, not only will your profits suffer, but you'll actually spend more money on marketing than you have to. Greed is good? Try greed is gone.
    Think about it. When do people post? When do they tweet? The answer? All the time. Whether they're happy or sad, thrilled or angry, they're posting online. So wouldn't logic suggest that if they're always posting, it's in your best interest to give them something positive to post about?
    Let's face it, 25 years ago, if someone had a bad experience, they could only tell the friends they were closest to. Today, they can tell the world.
    And by the way, before you think of this as just another "rah! rah! Social media!" article, know that it's not. Social media won't save you. Just because you can fight fires with social media doesn't mean that you need to let those fires start in the first place – a mistake way too many companies are making.
[259 words]


[Time 2]
    As a society, we expect horrible customer service. We expect to be treated like crap. We expect the fast food company to get our order wrong. We expect the dry cleaners not to have our clothing when they say they will. The bar has been set so low in recent years, it's actually below-ground.
    What does all this mean for your business? It means that it's never been easy to gain the admiration of current customers and let that admiration get you all the new customers you'll ever want. All you have to do is revamp your customer service to be one level above horrible.
    This sounds like a bad joke, I'm sure. But it's the truth. One level above horrible. It's not that hard. It really isn't. Essentially, you're training your customer service team to be empowered to do create small little moments of awe. Nothing major, nothing life-changing, but small little moments of awe.
    Examples abound – The front desk clerk who notices the customer who was on a delayed flight, arriving at the hotel three hours late, worrying if the room will still be there. In addition to the room still being there, imagine if the clerk offered a hot towel to wipe their face, because they were exhausted.
    The restaurant maître d' who is empowered to ask a couple if they're celebrating anything, then offer a free dessert - just because.
    The coffee barista who is empowered to drop a 50 cent discount onto the receipt with the notation of "nice smile."
    These things take five seconds to do, cost virtually nothing, and result in thousands and thousands of dollars in additional revenue, as well as new customers. We get higher quality new customers based on the customers we have, not from advertising. People trust personal recommendations far more than they do someone shouting "Yeah, I'm awesome".
[310 words]


[Time 3]
    It takes so little time, and returns so much. Not only are you generating new revenue, but you're reducing your marketing costs as well.
    Here's a first-hand example. When a hotel in Dubai noticed I was running out of toothpaste, they went out of their way to buy me a new tube - just because. I posted a photo of the new tube of toothpaste on Facebook, and two days later, upon checking out, the head of PR of the hotel stopped me to let me know that my one post had brought in three new reservations One thirty-nine cent tube of toothpaste plus the empowerment of a hotel maid to give it to me? Thousands of dollars in new reservations.
    That is TRUE marketing, and even more important, it's BELIEVABLE marketing. It comes from a place of trust - which is worth more than any media buy or any PR firm hit you could ever hope to get.
    This approach works in any industry, whether B2B or B2C. Face it, in B2B, companies don't buy; someone at that company does. That's the person to whom you want to be nice.
[191 words]


[Time 4]
    Being nice is not about sucking up. It's about treating customers with a level of respect they don't expect. It's about training your employees from top down why and how to be nice. Most important, it's about empowering your front-line employees: explaining to them that you're giving them the power to make the company better, to do little things that go a long way - whether it's topping off an order with a little something extra at no charge, or upgrading a room to a bigger one because it's available.
    And know this: The ROI you'll get from this approach will almost always be higher than the margins on the profit you'd make by not doing it. The call to the enlightened CEO is this: The old "kill your young" way of doing business is over. Without joining this new movement of "niceness," your business will simply fade away.
    More than ever, consumers have the ability to choose with whom they want to do business. And with those choices being made more and more from the recommendations of those within our personal networks, the chances of maintaining the old school "they'll get it the way we like it" mentality and still keeping your customers is growing slimmer by the day.
    The new age of being nice starts with your CEO, and it goes down the chain to the front-line employees. The last two years of research for my book have proved it: Nice companies really DO finish first.
[248 words]
Sources:http://www.management-issues.com/2013/4/16/opinion/todays-profits-come-from-being-nice.asp

Article 2(Check the title later)
VW's China Speed Bump

[Time 5]
    The television of the people is driving the car of the people off the road.
    Volkswagen AG (VLKAY, VOW.XE) said Wednesday it will recall about 384, 000 vehicles sold in China because of problems with the gearbox. That follows a report on government mouthpiece China Central Television featuring interviews with a stream of dissatisfied VW customers.
    For western companies operating in China, CCTV has to be taken seriously. Yum Brands Inc. (YUM) found that out in late 2012 when CCTV alleged food-quality issues in some KFC stores. That triggered an estimated 20% fall in Yum's same-store sales in the first quarter of this year.
    The VW recall will take a toll. It is equivalent to about 15% of VW's unit sales in China last year. The company isn't commenting on the potential cost. But paying to replace gearbox components won't be cheap. There's also a reputational impact that could hurt future sales in a major market. China made up 28% of the group's sales last year by volume, and year-on-year sales growth in China of 18.5% was far ahead of 11.8% global growth.
    Still, the recall should be no more than a bump in the road. Toyota Motor Corp.'s (7203.TO, TM) strong recovery from its own recall debacle in the U.S. shows that such problems don't necessarily have a lasting effect.
    In China, VW's rivals Toyota, Honda and Nissan are struggling to cope with the impact of continuing diplomatic tensions between Beijing and Tokyo, which have dented sales of Japanese brands there. That leaves them in no position to take advantage of VW's woes.
    The recall is a reminder that foreign businesses in China can't expect a smooth ride. But VW should be able to steer clear of a crash.
[290 words]
Sources: http://xue.youdao.com/read?position=lesson-1&channelType=personal


[Obstacle]
Article 3(Check the title later)
Gold's Great Unraveling Had a Few Harbingers

    The gold-price rout began taking shape in the early morning hours Monday, after a sharp Friday selloff in a market that had risen steadily for a decade left traders girding for a downdraft.
    Some in London began arriving at work Sunday night ahead of the market's Asia opening to prepare for the onslaught, while others arrived as early as 4 a.m. Monday, even though a paucity of traders at this time limits most trading options until about 8 a.m.
    At trading desks at banks and hedge funds, some feared that a major capitulation was coming, one trader said, referring to the condition in which recent buyers sell rather than hold on to losing positions. Trading swings picked up following a plan last week for the financially stressed nation of Cyprus to sell gold, a recommendation by Goldman Sachs Group Inc. to bet against the metal, and signs that Federal Reserve members were considering easing up on their support for financial markets.
    Then the traders saw the latest deteriorating economic data, a softer-than-expected first-quarter growth number from China. Markets opened with furious trading and deeper declines, as some investors sought the safety of puts, options that protect the holder by conferring the right to sell at a prearranged price, which potentially added to selling pressure in the market.
The plunge left traders and investors nursing billions of dollars in losses, with the decline in the futures market alone amounting to $9.3 billion between Thursday and Monday.
    "Every time you thought, 'That has to be enough,' it wasn't," said David Govett, manager of the precious-metals department at Marex Spectron, one of the London Metal Exchange's biggest brokers.
    Gold's 13% decline over two days marks a potentially historic reversal for an investment that gained wide acceptance after gains of more than 500% over a dozen years. The metal, after being embraced by the masses as a way to generate outsize returns with less volatility, now joins the stock, bond and real-estate markets as being widely viewed as offering both potential rewards and significant risks. Gold recovered a bit on Tuesday, with the June contract rising $26.30, or 1.9%, to $1,387.40.
    Some traders said institutional selling was concentrated on Friday, when prices dropped 4%, and selling by individual investors on Monday, with a 9.4% tumble. "Friday was more of a block liquidation,"said Seb Ridd, head of Delta 1 trading at Citigroup Inc., who noted the selling of large positions as well as selling triggered by stop-loss orders, in which shares are unloaded after falling through preset thresholds.
    With trading nearly all electronic, the atmosphere was quiet but intense. Vedant Mimani, 38 years old, lead portfolio manager at hedge fund Atyant Capital, started checking up on gold prices from his Miami home well before Asian markets opened on Sunday night. Mr. Mimani's $80 million fund has been bearish on gold since the fourth quarter of 2011, he said.
"What I was concerned about over the weekend was that it was just going to be a slow bleed from $1,400 to $1,200, and that $200 drop would take over the course of a month," he said.
    Instead, when he checked the market on his iPhone at 7.30 a.m. on Monday, gold prices were down more than $100 a troy ounce.
    The sheer swiftness of gold's decline on Monday meant that investors were willing to pay a premium for put options on gold and silver-backed exchange-traded funds, a centerpiece of his strategy. His fund sold its holdings.
"We didn't think it would unravel so quickly," he said.
    Trading volumes in gold exchange-traded funds, a favorite among individual investors, surged over the two-day swoon. On Friday, shares of the SPDR Gold Shares exchange-traded fund, the world's largest gold ETF, turned over at a rate more than five times the daily average; on Monday, more than 90 million shares of the fund changed hands, shattering the previous record of 79 million in 2009.
    In hindsight, the sparks of gold's plunge were flickering last week, with the Fed minutes and the Goldman sell recommendation. Those factors helped weigh on an asset that, in the view of some market participants, had gone too far.
Mr. Govett and others said a key moment on Friday was when the price fell through $1,530 midmorning New York time. That was where a lot of traders had "stop-loss" orders to sell, and sell they did. The price quickly slumped another $25.
    "There was just an avalanche of stop-loss selling," said Steve Murton, head of precious metals at Triland Metals, a brokerage firm in London. "The volume was huge."
    Soon after markets reopened Monday morning in Asia, which is late Sunday in London, the selling resumed after the soft Chinese economic data. Asian buyers had helped boost gold in the past. If they weren't interested, who would be?
After the whirlwind, Mr. Mimani said he is taking a more bullish view on gold, especially gold mining stocks, because their dividend payouts now offer a yield of about 4%.
    But Mr. Govett said gold had soared too high. He pointed to the popularity of gold exchange-traded funds and bullion websites that have drawn legions of new individual investors. Monday "was a mess, but it's something that's been waiting to happen for a long time in this market," he said.
[889 words]
Sources:http://finance.yahoo.com/news/golds-great-unraveling-had-few-034300942.html

杀G给猴看

正好赶上发作业！啦啦啦~~~
前面欠了好多天……该好好补起来了TT

1 - 01:28
2 - 01:49
3 - 01:04
4 - 01:13
5 - 01:37

枣糕兔

刚上来就看到了！=u=占座

晓野的野

1:21
1:49
1:08
1:26
1:57
5:25
又是好多生词，没有办法用英文写啦。
这篇文章主要讲的就是金价下跌。
1、讲了金价在不同时期不同地点下跌的情况。
2、人们的反应。
3、情况恶化。
4、黄金有收益有风险。（情况转好）
5、一个人的观点。
6-9、另一个人的经历和观点。
10、黄金交易再创新高。
11、过渡段吧，没明白什么意思。
12、一个下跌的时刻。
13、解释。
14、亚洲市场起到的作用。
15、G 的观点。
16-17、M的观点。

vividlai

1-1'13
with the advent of technology, if your company is not outstanding, not only your profit suffer, you will spend money advertising your company
people post to tell the world their experience

2-1'38
companies can attract more customers by other customers' recommendation, it won't cost a lot to provide careful service to a customer, and will not cost much time, it only depends on whether it is done

3-0'50
good service do not take much time , but it offers great return. and it works in any industry

4-1'16
being nice is to show the respect to consumers that they did not expect, it is also telling the employees that they can make the company better
consumers can choose whom to do business with

5-1'36
VW is going to recall over 300,000 vehicles for some problems in their gearboxes

obstacle
5’05
the recent plunge in the price of gold has let to serious loss
holder is premitted to sell the gold at prearranged price, whichi causes selling pressure, gold can bring significant profit but it has risks,it recovered a bit on Thursday
the price of gold has droped so fast that out of many people's expection, some holders are selling gold to stop the loss
it is said that the plummet of the price of gold has been waiting for a long time

kimwang53

1-259-1'44

2-310-2'13

3-191-1'16

4-248-1'32

5-290-1'59

6-889-8'23  文章很棒！突然感觉精度真的很重要，不然每次都会遇到同样的不认识的单词，要补得东西好多~加油吧，周末抽时间来精读

kimwang53

风随心动辛苦啦：） 最近每次准备下线都能赶上占座~~

spencerX

谢谢分享~~
ps：还是不太习惯有点新版的字的颜色T T，感觉灰灰的...

0:01:15
0:01:39
0:00:56
0:01:10
0:01:24

0:04:30

cookiezwy

辛苦了！
speed
1.00'01'30
3 decades ago it was an age when you make a profit by taking down anyon in front of you
but now that doesn't work, since people talk online all day
2.00'01'42
In the past, you gain admiration from your customers, but now you revamp your current customer service to be a high level.
3.00'00'50
It takes to time to higher up your service, but it generates so much income while reduces marketing cost.
4 .00'01'13
Being nice is not all about sucking up, instead it gives customer something that they don't expect. It requires the empowerment
to one-line employees. And now choices are made more from recommendations, while the old mentality that customers
behave what we like them to do has been obsoleted.
5. 00'02'03
VW said it will recall vehicles sold in China because of problems in gearbox. It follows the CCTV's report that users of
VW complained about the car. The recall may bring a potentially huge cost and be a reputational impact on its furture sales
in global markets.
Janpanese cars are struggling to cope with the impace of continuing dipomatic tension between China and Japan, which
leave VW relatively safe.
Obstacle
00.07.05
MI: Price of gold has been pluging since last week
Attitude: neutral
Intro: Traders arrived earlier before Monday to prepare for the onslaught
>>>lunging follows the recommendation selling gold from Sach Goldman to Cyprus government
>>>China also experienced furious trading and deeper declines.
>>>It means that status of golds is no longer as stable as before and join the ranking of stock.
>>>....
>>> Traders took stop-loss measures
>>> It is said the price of golds has been too high, rendering the plunge a inevitable happening.
(好多专有名词啊。。。要精读！)

beckybei11

占座！！！谢谢LZ，
120-132-051-111-127-608
The Price of Gold has declines, and the traders are ready for this major capitulation as they have expect this to be happen.: 1. most buyers sell rather than hold. 2. Softer growth rate from China.
This decline of gold price also shows a reversal of gold's role in the stock market. Matels is though to be of less volatility now join the stock market.
Most of the traders not expect the decline so fast. However, as the decline reached a stop-loss level, the situation has eased off.