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Sales of telephones have increased dramatically over the last year. In order to take advantage of this increase, Mammoth Industries plans to expand production of its own model of telephone, while continuing its already very extensive advertising of this product.

Which of the following, if true, provides most support for the view that Mammoth Industries cannot increase its sales of telephones by adopting the plan outlined above?

正确答案: E

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发表于 2013-4-7 19:40:27 | 显示全部楼层 |阅读模式
Sales of telephones have increased dramatically over the last year. In order to take advantage of this increase, Mammoth Industries plans to expand production of its own model of telephone, while continuing its already very extensive advertising of this product.

Which of the following, if true, provides most support for the view that Mammoth Industries cannot increase its sales of telephones by adopting the plan outlined above?

(A) Although it sells all of the telephones that it produces, Mammoth Industries' share of all telephone sales has declined over the last year.
(B) Mammoth Industries' average inventory of telephones awaiting shipment to retailers has declined slightly over the last year.
(C) Advertising has made the brand name of Mammoth Industries' telephones widely known, but few consumers know that Mammoth Industries owns this brand.
(D) Mammoth Industries' telephone is one of three brands of telephone that have together accounted for the bulk of the last year's increase in sales.
(E) Despite a slight decline in the retail price, sales of Mammoth Industries' telephones have fallen in the last year.
发表于 2013-4-8 23:44:40 | 显示全部楼层
我觉得
D好像是在加强plan可以被实施,因为去年M已经是前三,而且前三占了大部分的sales。这说明未来可以发展。如果你是老板,看到今年的业绩不错,明年当然还会继续expand。你说得饱和是你的假设且你的主观意向,这是万万不可的。
E多说了去年即使price下降了,sales还下降。如果你是老板,你还会继续expand production吗?  of course not

hope that helps
 楼主| 发表于 2013-4-7 19:44:57 | 显示全部楼层
答案是E
但我坚持认为应该选D
题目的意思是,去年电话总销量增长了,所以公司应该跟上势头加大产品投放。E说去年公司销量下降了,可是这跟市场趋势有鸟关系。所以根本不沾边儿.
而D呢仔细琢磨很有道理。这么说吧,假如整个电话市场只有这一家公司,所有电话都是你们家生产的。这样的话还所谓机会的有意义吗?
 楼主| 发表于 2013-4-7 19:45:41 | 显示全部楼层
我觉得D在暗示我们,市场已经饱和了。
 楼主| 发表于 2013-4-8 13:28:47 | 显示全部楼层
顶个啊啊啊啊啊啊啊啊
发表于 2013-4-9 02:52:44 | 显示全部楼层
品牌排名前三——市场饱和,完全是两码事。中国的GDP排名世界第二,这和全球经济会不会增长有何关系?
而且,题目中也说了市场在增长嘛,就是只有这一家电话公司,它也能增加销售的。

对于plan型的削弱题,一般有两种解答思路:
(1)指出plan有一个负面的间接效果,会抵消正面效果。
(2)指出plan没有解决关键问题,只在非关键的问题上用力。
这道题是第二种思路:去年的失败说明了M公司的经营策略有问题,今年不去解决经营策略的问题,只是扩大生产,肯定不能increase its sales
发表于 2016-11-12 17:23:52 | 显示全部楼层
真武剑 发表于 2013-4-9 02:52
品牌排名前三——市场饱和,完全是两码事。中国的GDP排名世界第二,这和全球经济会不会增长有何关系?
而且 ...

同意!               
发表于 2017-3-21 21:43:53 | 显示全部楼层
真武剑 发表于 2013-4-9 02:52
品牌排名前三——市场饱和,完全是两码事。中国的GDP排名世界第二,这和全球经济会不会增长有何关系?
而且 ...

同意!               
发表于 2017-3-22 08:39:07 | 显示全部楼层
这题我觉得选E没问题
D其实是在support文中的观点,并没有体现出饱和的意思
E则说明了就算整体的market走势是好的,在这种情况下,你的手机销量都在下降,那你expand production就是没有意义的
发表于 2017-4-14 15:44:24 | 显示全部楼层
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