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[阅读小分队] 【Native Speaker每日综合训练—38系列】【39-20】经管 Malaysia Airlines

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发表于 2014-8-1 21:45:06 | 显示全部楼层 |阅读模式
内容:wnj2611339  编辑:wnj2611339

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Hello, 大家好,好久不见,很久没给大家发帖了,也拉下了好多小分队的阅读,因为现在Master已经开学了,学习开始忙碌起来~


看到今天的话题,不知大家都有何感想呢...记得3月8号MH370发事的时候,我还在马来西亚,好多朋友都着急地问我有没有事,我看到新闻后也不禁一阵寒栗。如今MH17事件可谓雪上加霜,马航是受了诅咒了么?它的发展又该何去何从?让我们从今天的阅读中寻找启发吧。


Enjoy your reading~



Part I: Speaker




After Two Disasters, Can Malaysia Airlines Still Attract Passengers?
Source:NPR
http://www.npr.org/blogs/parallels/2014/07/23/334062483/after-two-disasters-can-malaysia-airlines-still-attract-passengers

[Rephrase 1, 3:52]

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 楼主| 发表于 2014-8-1 21:45:07 | 显示全部楼层
Part II: Speed






Malaysia, the World’s Unluckiest Airline, Will Now Struggle to Survive
Michael Schuman @MichaelSchuman July 21, 2014


[Time 2]

Malaysia’s national carrier was already in a weak financial position. Now its future is highly uncertain

Only four months after Malaysia Airlines Flight 370 vanished somewhere in the Indian Ocean with 239 passengers on board, Flight 17 was shot down over Ukraine, causing the loss of another 298 souls — an unprecedented blow to a major international airline. Even a robust operator would have trouble overcoming twin disasters like that. But the fact is that Malaysia’s flag carrier is in no financial shape to absorb these catastrophes. In fact, analysts wonder if it will ever be able to recover.

The next months could prove humbling for an airline that had grand ambitions. The Malaysian government had high hopes that its national carrier would compete with the region’s best, and invested much money and emotion into building it. But Malaysia Airlines got badly squeezed in the fiercely contested Asian airline industry. Its cost base is too high to compete with lean and mean budget carrier AirAsia, also based in Kuala Lumpur. At the same time, it lacks the prestigious brand image to raise its ticket prices and take on East Asia’s more premier airlines, such as Singapore Airlines and Hong Kong’s Cathay Pacific. As a result, the company has been bleeding for years. The airline’s Kuala Lumpur–listed parent, Malaysian Airline System, has racked up losses of more than $1.4 billion since 2011. Management has tried cutting costs and improving service to turn around the airline’s fortunes, but such efforts were making only minimal progress.
[253 words]


[Time 3]

Now whatever hope remained may get dashed by the two crushing tragedies. Analysts are concerned that the fallout will scare passengers away from flying on the airline, or force management to discount tickets to convince them to book — reducing revenue either way. That could push the airline’s fragile finances to the breaking point, causing “the ticking time bomb to explode,” says Daniel Tsang, founder of consultancy Aspire Aviation in Hong Kong. That reality will likely force Malaysia Airlines to take more drastic measures to stay afloat. Even before the latest crash over Ukraine, CEO Ahmad Jauhari Yahya told shareholders in June that the MH370 incident “sadly now added an entirely unexpected dimension, damaging our brand and our business reputation, and accelerating the urgency for radical change.”

There are options, but all are equally unsavory. Mohshin believes that Malaysia Airlines will have to greatly shrink its business, perhaps eradicating most of the international routes it flies, to focus on the more profitable parts of the operations. “It will never get back to the large size it was before,” he says. “The sooner they accept that fact, the better off they will be.” Tsang says that bankruptcy proceeding would be a “pretty good option” for Malaysia Airlines. That process would make it easier to strip out more of the legacy costs and make the airline more competitive.

What happens next ultimately depends on the Malaysian government. A state-controlled investment fund owns a majority of the shares in the carrier’s parent company, and that makes the future of Malaysia Airlines a political issue. The airline’s powerful union has been able to fight off previous efforts at radically overhauling the carrier and analysts say that rescuing Malaysia Airlines this time will require a high degree of political commitment. Still, if Malaysia Airlines manages to streamline its operations, it may live to fly another day.

“The restructuring will be painful for a lot of people,” Tsang says. “But a phoenix can rise from ashes.”
[330 words]

Source:Time
http://time.com/3011201/malaysia-airlines-ukraine-crash-survival-business-mh370-mh17/




3 things Malaysia Airlines must do to survive
By Charles Riley  @CRrileyCNN July 31, 2014: 10:19 PM ET


[Time 4]


Malaysia Airlines was in big financial trouble before the twin disasters of Flight 370 and Flight 17 claimed the lives of 537 people.

With its reputation now severely damaged, executives are grappling with tough questions about the future of the airline.

Should the name be changed? Should the business go private? Can the airline even survive?

"I don't think they've ever gone through this type of situation in the past," Abdul Aziz Abdul Rahman, the former CEO of Malaysia Airlines, told CNN.

"The business model definitely needs to be changed."

Here are three things management must do to rescue Malaysia Airlines:

Restructure the business: Even before Flight 17 was shot out of the sky, the airline's majority owners were working on a wide-ranging review of its business.

It hadn't turned a profit in years, efforts to compete with low-cost carriers had failed, and the need for yet another government bailout was growing.

These are big problems, and any new turnaround plan will mean major change.

Malaysian state investor Khazanah Nasional, which owns nearly 70% of the airline, is reportedly considering taking it private. Shares are trading near record lows, and buying out the remaining shareholders could cost as little as $325 million.

After taking the business private, management could sell some desirable assets, including Firefly, its budget unit. The state investor could then reduce its stake in the leaner company, opening the door to new investors.

Another option is a tie up with Air Asia, one of the budget carriers that has been taking Malaysia's business by offering cheap fares on short routes. A partnership has been rumored in the past, but nothing materialized.

Cut costs in a big way: Analysts argue that Malaysia Airlines needs to slim down, and drop some of the flashy features of a flag carrier, in order to compete.

Abdul Aziz said Malaysia Airlines needs fewer full-service flights, and more discount fares. The airline also needs to lower food costs and increase seat counts.

The company's powerful labor union, however, is unlikely to support any major changes.

Change perceptions: Perhaps the biggest challenge faced by the airline is its association with two doomed flights -- events that are likely to be remembered by potential customers.

Airlines often change their logos and color schemes after disasters, as Japan Airlines did after a 1985 crash. But media reports have suggested Malaysia Airlines might go further and change its name.

Is that necessary? It's hard to say. After all, the Malaysia Airlines brand isn't just about the carrier -- it's an advertisement for Malaysia itself.
Abdul Aziz, the former CEO, is optimistic about the airline's ability to emerge from tragedy.

"I think it can survive," he said. "They have the foundation."
[453 words]

Source:CNN Money
http://money.cnn.com/2014/07/31/news/malaysia-airlines/index.html?iid=Lead




Passengers' families could collect millions
---Will Malaysia Airlines' insurance cover victims?

By Gregory and Michael Tarson  @CNNMoney March 21, 2014: 11:03 AM ET


[Time 5]

After two emotional weeks of searching, the prospect looms that the Boeing 777 carrying their loved ones won't soon turn up -- or may never be found.

Not knowing what happened to the 239 people aboard Flight 370 complicates the claims process and presents "some significant hurdles," said Dan Rose, a partner at the firm Kreindler & Kreindler who has represented passenger claims. But it in no way absolves the airline's financial responsibilities to the passengers' families.
"From a legal point of view, it's not an unprecedented situation," he said.

Under an international treaty known as the Montreal Convention, the airline must pay relatives of each deceased passenger an initial sum of around $150,000 to $175,000.
Relatives of victims can also sue for further damages -- unless the airline can prove that it took all necessary measures to prevent a crash or any other incident that prevented passengers from arriving safely.

"It's going to be extremely difficult for Malaysia Airlines to plead absence of negligence" when the plane is missing, said Brian Havel, a law professor and director of the International Aviation Law Institute at DePaul University. "The negligence may have even begun in the process of accepting stolen passports."
Liability could also stretch beyond the airline to the plane's manufacturer, Boeing, if a mechanical flaw is ruled the cause. But that would be a difficult case to prove if the plane is not recovered.

Monica Kelly, an attorney at Ribbeck Law Chartered who plans to file suit against Malaysia Airlines and Boeing, believes that based on her experience, families could receive between $400,000 and $3 million in damages. However, it could take two years before they see the money, she said.
[282 words]


[Time 6]


And a lot depends on where the lawsuits are filed. Plaintiffs tend to be awarded much larger sums in U.S. courts than in other countries, said Mike Danko, an aviation lawyer with Danko Meredith who estimates some awards could be as large as $6 million to $8 million.

Uncertainty about the passengers' fate could slow the legal process. But if months go by with no sign of the passengers, most countries will allow judges to rule that a passenger is presumed dead, allowing claims to move forward, including life insurance and other other end-of-life matters.

Any lawsuits will likely unfold in several countries since people of 14 different nationalities were on board the flight. U.S. attorneys are already on the ground in Beijing, where many of the families are awaiting news of their loved ones in a hotel.
But most claims will likely be settled out of court, Havel said.

Many of Malaysia Airlines' expenses will be covered by the maze of insurance policies that cover a plane and its passengers. Coverage averages between $2 billion and $2.5 billion per aircraft, including about $10 million per passenger, Havel said.
The first claims for the missing airliner itself have already been paid. Insurer Allianz Global Corporate & Specialty said Wednesday it and other firms "have made initial payments" of an unspecified amount on so-called hull and liability policies that are part of "our contractual obligations where an aircraft is reported as missing."

An eventual payout from the airline, however, won't answer the many questions or assuage the grief. Families of the passengers gathered in Kuala Lumpur and Beijing -- the flight's departure and intended arrival cities -- upset that, in their view, authorities were withholding information.

"They just kept brushing us off, saying keep waiting and waiting for information," said one woman as family members protested at a Kuala Lumpur hotel. "I don't know when we are going to wait 'til. It's already 12 days."
[324 words]

Source: CNN Money
http://money.cnn.com/2014/03/21/news/companies/malaysia-airlines-insurance/?iid=EL

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 楼主| 发表于 2014-8-1 21:45:08 | 显示全部楼层
Part III: Obstacle





Flight MH17: the evidence
Jul 18th 2014, 8:39 by M.J.S


[Paraphrase 7]

THE circumstantial evidence for what happened to Malaysia Airlines Flight 17 and to the 298 people on board is already powerful. But there are still many unresolved questions, the answer to which will have a major bearing on what happens next. There is little or no doubt that the aircraft, which was flying above eastern Ukraine at 33,000 feet, was shot down by a Russian-designed surface-to-air missile, almost certainly a Buk missile (known as the SA-17 in the West) or just possibly a more powerful S-300 (designated SA-10 by NATO). Both systems are in use by Russian and Ukrainian forces. It appears that the missile was launched from Chernukhino, near Snezhnoye, about 80km from Donetsk, in territory controlled by Russian separatists and about 20km from the main crash site. That is easily within the range of even the earliest Buk systems which were developed in the 1970s by the Soviet Union.

Early on July 17th, several hours before MH17 was destroyed, journalists from the Associated Press reported seeing a launcher near Snezhnoye that they said looked like a Buk system. Igor Sutyagin, a Russian expert at RUSI, a London-based think-tank, says that four hours before news of the shooting down spread, reports were coming in from social media of sightings of the launcher near what became the crash site. Previously, there had been reports about separatist rebels boasting of having captured Buk missiles from a Ukrainian army base near Donetsk. The reports first surfaced on June 29th and were mainly carried by Russian state news agencies. According to sources, the story first ran on TV Zvezda, the news agency of the Russian defence ministry. A major question is whether the missile system was really stolen or whether the story was planted to provide cover for the Russians providing the rebels surreptitiously with advanced weaponry.

A further question is whether the rebels would have had the technical capability of operating the system without Russian military help. The answer is that a properly trained crew would normally be needed, but that a partially trained crew might be able to work it without fully realising what they were doing. That seems the most likely explanation for what happened. On July 14th a Ukrainian military cargo plane, an Antonov-26, with eight people on board was brought down over the village of Davydo Myilske in the Luhansk region, a few miles from the Russian border. The aircraft was flying at 21,000 feet, well beyond the altitude range of shoulder-fired missiles, such as the Strela, used by the rebels to shoot down planes before. It seems that the people responsible for the destruction of MH17 thought they were taking out another military plane and not a civilian airliner.

Last night Ukraine’s intelligence agency, the SBU, released audio from what appeared to be intercepted phone calls between rebels and a Russian intelligence official. In one call, a separatist leader, Igor Bezler, says that they “have just shot down a plane”. In a later call, apparently from the crash site, another man says that Cossack militiamen have shot the plane down and that it was a passenger airliner. When asked if there are any signs of military equipment among the wreckage, he replies “absolutely nothing”.

It all suggests a tragic mistake made by reckless incompetents who may or may not have been receiving direct help from Russian handlers, who may or may not have been operating with official approval. Russia’s president, Vladimir Putin, after a call yesterday with Barack Obama that began before news of the shooting down had broken, has already tried to shift responsibility for the crime to the renewed offensive in the east by Ukrainian forces ordered by President Petro Poroshenko to regain control of territory ceded to the rebels. Some Russian commentators have even tried to pin the blame on the Ukrainian armed forces—an incredible charge because the Ukrainians have had no need to use air defence systems against an enemy that has no aircraft.

In the hours and days ahead, as more information about exactly what happened emerges, the great question will be what part, if any, Russia played in the tragedy of Flight MH17.
[693 words]



Source: The Economist
http://www.economist.com/blogs/easternapproaches/2014/07/flight-mh17

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发表于 2014-8-1 21:51:51 | 显示全部楼层
沙发~~~~~~~~~~~~~~~你开学好早
Speaker重复啦

Speaker: the future of Malaysia Airlines.Bankruptcy or privatization many be only two choice.The company is losing money everyday..And Malaysia Airlines is facing many cpompetitors,too.Malaysia Airlines could survive by depending on domestic customers.

01:28
Two recent disasters make Malaysia Airlines in deep trouble.The government invested lots of money to make this company compete as the best Airlines in Asia,but it never succeed and has been bleeding for years.

01:43
Analysts said that two disasters may scare passengers away or force the company to discount the ticket price,which worsen the company's financial situation.At this point,bankruptcy process may be a good option.But this should be decided by the Malaysia government who owned the majority share.

01:54
Malaysia Airlines was already in big financial trouble before the twin disasters.And the disasters just made things worse.3 thing needed to be done by M.A to survive.1 Restructure its business 2 Cut costs 3 Change perceptions

01:43
The suit against Malaysia Airlines and Boeing can bring millions of dollars to the families who's members are on the missing plane.

01:46
The amount of money depend on where the lawsuit are filed.Plaintiffs can get much larger amount of money in the U.S.The reimbursement will be mostly paid by insurance companies.

03:55
The introduction of the whole event.
The most possible explanation of this tragedy is that it is a mistake made by reckless incompetents who wrongly regard the passenger airliner as a military plane and then shut it down.
发表于 2014-8-1 23:36:09 | 显示全部楼层
[speaker]
future:restructuring already, but 1.7 million/day lose
political pro.;privatize better
tough competitors outside

[time2]1:36
Malaysia's national carrier is bleeding, struggle to recovery


[time3]1:50
result: shrink revenue
hope:government help


[time4]2:04
3 things MA to do :
resturcture, cut costs, change perceptions


[time5]1:33
MA: negligence
passengers' families: be paid millions


[time6]1:43
key: location of the court
payment: lots of money, but not assuage the grief

[obstacle]4:44
Q:who bear major next
1 reports:missiles from U army
2 whether rebels capability? yes and evidence
3 R blame U= incredible,no need
A: Russia's role
发表于 2014-8-1 23:40:08 | 显示全部楼层
speaker: after the double incidence of Malaysia flight, many questions arise about the airline's future.
now the company is struggling and face bankruptcy. there is no lots of option in front of M flight. they are losing 1.7m dollars per day. the stock price of the company has fallen rapidly.
someone says the flight and the operator had followed the rule.
There have been tough competitors in the neighborhood.
the economy of Malaysia has been growing rapidly in the past decades. Thus, the M company may focus on the domestic flight in the future.

time2
the financial situation of the M Airline is dangerous and the future of it is unclear.
the incidence of the flight.
the government has put a lot of money in the airline but the airline still can not win the competition with the other airlines.
Although the management try to cut cost, the airline still suffered losses.

time3 streamline 使合理化
the tragedies make the airplane either to take less passengers or to cut their ticket prices. either way will do harm to the revenue.
The future of the flight will depend on the M government.
somebody said that it was wise to announce bankruptcy.
the bankruptcy of the airline will depress a lot of people, but the phoenix will reborn from the ash

time4
it's hard time for M airline. three questions
change the logo? change to private company? can it survive?
three things to do
restructure: change from public to private; unionize with Air Asia
cut costs
change perception. to change logo will be a good way for a flight that once failed.
but the CEO believes that the airline will survive.

time5
topic: the insurance payment to the relatives of the passengers.
the relatives of the victims can sue the airline and require compensation from the company unless the company can prove that they had tried hard to control the incidence.
But it is difficult to prove that ,xxx says, because the negligence began from the lost passports.

time6
the compensation depends on the lawsuit.
the uncertain fate of the passengers can slow the process of the judgement.
but after certain days, the passenger can be seen as dead.
the case will be done internationally because there are a lot of passengers from other countries.
the compensation has sent to the family of the victims, but the people said that M Airlines has concealed something.

obstacle
there still are a lot of unsolved questions.
the R x hits the airplane, but the airplane should have notice it
whether the airplane can run independently.
answer may be: it needs a trained pilot to drive the plane but it used a half trained.
发表于 2014-8-1 23:47:48 | 显示全部楼层
明天就不能来了!如果明天能早早起来就把这里补上!
早起补三个speed。
[Time 2] 2’04’’
Main idea: Malaysia airline come across a unprecedentedrisk.
Structure:
(1)   The two disaster of Malaysiaairline make its financial drop.
(2)   The government and the companytry ways to recover the financial problem but it is hard to recover.
[Time 3] 2’04’’
Main idea: The tactic to overcome theproblem.
Structure:
(1)   Malaysiaairline should concentrate on their operations rather than keep flyinginternational airlines.
(2)   The government also agree to concentrateon operations and hopes the airline can have a good future.
[Time 4] 1’46’’
Main idea: Three solutions to survive the Malaysia airlines.
Structure:
(1)   Restructure business for turnto private airline and cut the association with Asiaairline.
(2)   Cut cost in big ways.
(3)   Change a name or a color to bea new brand.
发表于 2014-8-2 01:37:49 | 显示全部楼层
[speaker]
To recover from a double incident of Malaysia Airlines, it will take a substantial amount of time because Malaysia Airlines doesn't have the balance sheet to sustain anything beyond a year.
For years, Malaysia's rulers gave the airline to their political allies to manage, as a result, the airline's management was awarded on the basis of affirmative action policies that benefit ethnic Malays.
Meanwhile, Malaysia Airlines is up against some tough competitors in the neighborhood.

[speed]
Time2: 1'31''
Analysts wonder whether the Malaysia Airlines  will ever be able to recover because Malaysia Airlines got badly squeezed in the fiercely contested Asian airline industry in the cost, brand, and management.

Time3: 2'19''
Because of  the two crushing tragedies, some people think that the airlines will have to greatly shrink its business, and someone also says that bankruptcy proceeding would be a “pretty good option” for Malaysia Airlines.
As a matter of fact, what happens next ultimately depends on the Malaysian government.

Time4: 2'41''
3 things Malaysia Airlines must do to survive:
1\Restructure the business by taking the business private or tying up with Air Asia
2\Cut costs in a big way by lower food costs and increase seat counts and  fewer full-service flights
3\Change perceptions

Time5: 1'35''
It in no way absolves the airline's financial responsibilities to the passengers' families, however, it could take two years before they see the money.

Time6: 1'57''
Many of Malaysia Airlines' expenses will be covered by the maze of insurance policies that cover a plane and its passengers. An eventual payout from the airline, however, won't answer the many questions or assuage the grief.

[obstacle]
Time7: 3'30''
Journalists reported seeing a launcher near Snezhnoye that they said looked like a Buk system and it all suggests a tragic mistake made by reckless incompetents who may or may not have been receiving direct help from Russian handlers  after a call yesterday with Barack Obama that began before news of the shooting down had broken.

speaker之前听过的嗷~~
发表于 2014-8-2 01:49:57 | 显示全部楼层
Speakers:
Fact()-> Future?
Restructure  may shut down to recover
brand image(consumer perception
Bad management lead to bad decision
If privatized, maybe better for management
(tough competitors from both high end and low end)
possible solution: private airline focusing on domestic customers

Time 2-2'23
Fact+question cover?
invest =\= return
1. cost base too high
2. no prestigious brand image
tried to cut cost and improve service, but failed

Time 3-3'33
scared to flight?=>ticking time bomb=>brand image
possible solutions:
1. shrink its business (intl flights)
2. bankruptcy-avoid some legacy costs
but depends on government=>political issue

Time 4-4'50
Fact-> the future?
3 things to rescue
1. restructure the business
a.private
b. tie up with Air Asia(budget fare)
2. cut costs
a. fewer full services more discounted fares
b. lower food costs more seats
However, labor union won't support
3. changing perception
change logo EX Japan Airline
change name--hard, also the image of the country
CEO---optimistic

Time 5-2'02
Sue---large amount
difficult to plead---airline's responsibility
take long time for the case

Time 6-2'39
where to file---different amount
uncertainty of fate---slow the process
to airline major covered by insurance
payout =\= answers to the families

Obscale-5'07
Fact and intro of nissile
some facts about nissile system and forces before the tendency
Rebel has the capability? Russian involve? (with examples)
shift responsibility to the renewal offensive (author's opinion=Russia involves)



发表于 2014-8-2 06:15:54 | 显示全部楼层
1:13,1:30,2:00,1:21,1:30, 4:10
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