【Native Speaker每日综合训练—28系列】【28-11】经管—Luxury Industry

吐吐yeah

Speed
1:55
1:38
1:28
1:06
1:07
Obstacle 4:01
main idea:how to make luxury brands more successful
structure:
the example:failure of Von Furstenbergnew findings:
1.A luxury brand’s profitability will usually increase as the premium degree increases—but only if the brand is extended into product categories adjacent to the core brand.
2.Symbolic brands can be more easily exported into nonadjacent categories than functional brands and can succeed in these categories when they consistently promote their core symbolic attributes.