【Native Speaker每日综合训练—28系列】【28-11】经管—Luxury Industry

olivia瓜瓜

Speaker：
The history of coco channel
coco channel has become the toast of the fashion world.
She lost her parents and became a wild child .
She try to learn sth to shape her future.
she want to be special and eventually design the usually  black dress.
Her two gentleman  .
Channel cut simple dress and dressed on, The wealthy woman buy her clothing  and help her become the COCO CHANNEL.
She is not beatiful, but stronger than beaytiful.

speed：

Time2: 2m17s

In 2008,Vero Linens met the challenge that accompanying the Euro decrease and affected united states,it’s cost increase, and the American decrease its consumer.

Caradano decide to transform the entity sale store to online sale and then saved the chain value.      

Time3:1m48s  

Caradano viewed the mouth- Propagandas as a good methods to his product ,so he create the blog unit for publicity.

Caradano found that the profits from the direct consumer is far exceed the margin profits from the hotel.

Time4: 1m48s  

Albatross Global Solutions has done a luxury consumer poll from different culture.  

Time5：   

The introduction of the Albatross Global Solutions and 100merics .

Zh这个merics 也是一个管理咨询公司？

Time6： 1m21s

The LVMH expand its business by acquisition of many diversity aspects.

Obstacle: 5m02s  

Diane von Furstenberg created the wrap dress and Achieve to capture the customer’s heart.

It became increase revenue and expand his luxury product from clothing to books.

Finally, it’s brand plummet and revenue sharply decrease.

For customer who wish to see that their bought product more than other products value, The premium degree is important

But this rule is not always hold, unless it expand it’s products adjacent it’s core products.

The other luxury brands such as the LV,also extend their products,but they often expand to brands -relative products.

There also have firms successfully expand the category， yet their product  primarily  are symbolic and functional in the customer’s eyes.

Diane von Furstenberg’s problem is that it expand the cross-brand products,and lost it’s core brand concept.

When expand your luxury products, Be careful to whether the symbolism can be consistently promoted in the new categories.