【每日阅读训练第四期——速度越障24系列】【24-03】经管 Yahoo!

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2. (1:25)
Yahoo announced to by Tumblr, using its 1/5 of cash positions. In order not to destroy Tumblr’s image, Yahoo says that Tumblr will be operated independently. Analysts doubt its ability to make revenue.

3. (1:12)
Analysts believe that Yahoo paid a huge premium on the deal and wonder how much revenue that Tumblr can generate for Yahoo. Yahoo’s CFO, KG, claims that it can generate revenue by 2014, but he didn’t give any specific numbers.

4. (0:59)
The image issue along with other issues is raised after the deal.

5. (1:46)
There are some benefits that Yahoo can get from the deal. Tumblr can improve Yahoo’s image, and give it some competitive advantages.

6. (0:57)
Just like Google acquired YouTube and leave YouTube as it is, Yahoo will let Tumblr operate independently as a separate business.

7. (4:02)
There are concerns that if Yahoo will put Ad. on Tumblr. The 2 choices to deal with declining institutions are exit and go elsewhere. One of the most issues that analyst worried about is whether Tumblrs’ customers will stay. Tumblr is a user-generated business and loyalty is the most important thing to keep the business run. Yahoo is facing the challenge of maintaining the customers.