【每日阅读训练第四期——速度越障24系列】【24-03】经管 Yahoo!

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02:26 [134WPM]Yahoo announced to buy the famous company Tumblr for about 1 billion dollars, almost one fifth its cash pool. This transaction reveals the ambition of Mayer,Yahoo's CEO, to pull the company from a long term decline in business. Since the Tumblr has millions of blog and attracts great number of young people, Yahoo expect this merge may help it to dig a hold in the social midea field which is long considered to be the weakness of Yahoo.

02:27 [133WPM] The analysts questioned on how this transaction help to increase Yahoo's revenue since the AD income of Tumblr is relatively small. Althogh Yahoo's can put ad on Tumblr's website but may have the risk of losing visitors and generate little revenue.

1:37 [122WPM] One problem of the Tumblr is that this website is once flooded with pornograpic content, although now the percentage of such content fall to 5 percent, but the  influence remains. Yahoo said it can use some technology to prevent the disclosure of the sensitive content to certain group of visitors. Yahoo plan to put ad on the dashborad of the Tumblr, and Karp, the CEO will respond for this operation. Karp seem to be more interesting in the control of Tumblr before than in the money.

2:20[155WPM] Researchers believe this buy enable Yahoo to have more audience and relevance to coolness, if it can keep Tumblr a cool company after the acquistion. Also, Yahoo can benefit from the free user-created content.

02:31[130WPM] Can such transaction help Yahoo? Maybe yes maybe no. Yahoo may benefit from the increasing young audience brought by Tumblr, but how to make money is a quetions.Although the acquisition of Youtube seems to help Google a lot, but most of the buys are of nonsense.

6:31[140WPM]  Voices and rumors spread after the acquisition and reflect the risk behind the benefit. Some think that Yahoo buy Tumblr to be cool, however ,this is not the whole stroy.The most important point is the loyalty that user have to the Tumblr.Users may leave Tumblr and make the cool nonsense.Others think that Yahoo may learn something useful from Tumblr.