AA047 思路討論和awa內容 歡迎批評

claire_wen

好像這個月很常考的題目...請大家批評討論..謝謝呀

47. The following appeared as part of an article in the business section of a local newspaper.

“The owners of the Cumquat Café evidently made a good business decision in moving to a new location, as can be seen from the fact that the Café will soon celebrate its second anniversary there. Moreover, it appears that businesses are not likely to succeed at the old location: since the Café’s move, three different businesses — a tanning salon, an antique emporium, and a pet-grooming shop — have occupied its former spot.”

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The conclusion endorsed in this argument is that the owners of Cumquat Café made a good business decision in moving to a new location. Several reasons are offered in support of this argument. First of all, the author points out that the café are successful at the new location because the café will soon celebrate its second anniversary there. In addition, the author reasons that the old location is fit for other three different businesses not for the café. At first glance, the author’s argument appears to be somewhat convincing. However, closely examining the author’s logic, we find that the conclusion is based on some doubtful assumptions and the reasoning is biased due to the inadequacy and partiality in the nature of evidence provided to justify the conclusion. A careful examination would review how groundless this conclusion is.

 

To begin with, the author assumes that the reason for anniversary celebration is the café’s success at the new location. However, no evidence is stated in the argument to support this assumption. In fact, this is not necessarily the case. For example, it is more likely that the owners want to stimulate their sales by holding special events such as celebrations. Another possible reason is that people at the new location did not know the café a lot. Obviously, the assumption is invalid.

 

Secondly, while indicating that three different businesses have occupied the café’s former spot, the author assumes without considering the background conditions. As we know, the café owners will have a promotion at the new location. Perhaps, the owners did not do the same thing at the old location. Besides, although it is true that three different businesses have occupied the café’s former spot, the fact is too vague to be informative. Three different businesses at the same spot cannot represent the whole old location. The author may inattentively ignore the fact that other people run their café businesses very well.

 

To sum up, this argument is not persuasive as it stands. Accordingly, it is arbitrarily for the author to claim that the owners made a good business decision in moving to a new location. To make this argument logically acceptable, the author would have to show that the figures of Cumquat Café sales are higher in the new location than in the old one. In addition, the author could strengthen his conclusion by providing concrete evidence that the whole businesses at the old location did not include café businesses. Only with more convincing evidence could this argument become more than just an emotional appeal.

[此贴子已经被作者于2006-8-10 22:48:01编辑过]