[揽瓜阁精读] 218.Gamification

XX829412

看一下！               

XX829412

        • Gamification : engage people *change behavior
                ○ Applied ：customer engagement,…
                ○ e.g. Nike+ platform; Khan Academy; Quirky
        ○ However disguise the reality of early implementation
                ○ Unrealistic expectation & poor implementation
                ○ short term: （-）
                        § By 2014 , 80% ： fail to meet business objective
                        § Poor design
                ○ Long term （+）
                        § Clear business objective
                        § Engage audience
                        § Workplace more engaging and productive
                                □ By 2015 ,40% , primary mechanism
        ○ Advise
                ○ Do not confuse activity with success
                        § Leading company
                                □ The solution
                                □ Not the result
                ○ Audience : Players, not Puppets
                        § Many company: people do bidding
                                □ Simply meaningless badge (-）
                                        ® e.g. Google News badge
                        § With meaningless incentive(+)
                ○ Clearly identify business objective
                        § Many organization explore
                        § Clearly defined business objective
                        § Suitability of gamification
                ○ Player-centricity
                        § Motive the player to achieve the goal
                        § Overlap it with business goal