AAA13集思广益中参加讨论提高自己惠及他人

judydongxueni

A13. The following appeared in a memo from the vice president of the Fizzle Soda Company.
“There is apparently a market for new beverages, as can be seen from the fact that other companies have recently introduced new juice drinks and sports drinks. Given this market and customer surveys indicating that many drinkers of regular Fizzle soda add chocolate syrup to their soda, we can increase our company’s sales by creating a new chocolate-flavored soda, ‘Choco-Fizz.’ Choco-Fizz will help us attract new customers and keep our customers who might otherwise switch to our competitors’ chocolate beverages. And Choco-Fizz will be more successful than Fizzle Plus, our most recently introduced flavor, because it will be easier to distinguish from regular Fizzle soda.”

1There is no causal relationshiop between the introductions of new drinks and the apparent market for new beverages.
2The process of the survey has not been given which makes the suggestion open to doubt.
3The competitors' promotion strategies should be considered. If they also add the syrup, the success can not be guaranteed.
4Easy to distinguishi does not necessarily mean good sale.