第一问问的是要降低话费应该采用哪个策略。因为文章中经调查显示人们是Prefer classic to other forms，而且那些人已经看了表演好多年。答案B就说的是将表演水平回归到几年前，那样一方面降低了other forms的成本，另一方面也吸引观众。
第二问问的是增加潜在客户的战略。这个很简单啊，文章中很明确说人们都以为表演无聊又贵所以不来，E很好的解决了问题。
~~~~不知道说的对不对~~~~
-- by 会员 loseLii (2012/7/18 21:45:02)
第一栏的定位在于：
"For the past several years, the companies's overall profits have been declining, and ticket sales have been flat. "
If we assume that ticket sales are the only revenue (since the passage does not mention other revenue source), then we can infer that the expenses have been increasing for the past several years.
expenses = revenues - profits = ticket sales - profits
所以就说(B)选项"return spending ... to levels of several years ago"就是decrease expenses.
第二问就是ls所说的，"increase audience size"关注的是如何吸引新客户（而不是老客户的需求），所以就是根据那个resident poll来的。
-- by 会员 babybearmm (2012/7/19 1:05:55)
第一栏的定位在于：
"For the past several years, the companies's overall profits have been declining, and ticket sales have been flat. "
If we assume that ticket sales are the only revenue (since the passage does not mention other revenue source), then we can infer that the expenses have been increasing for the past several years.
expenses = revenues - profits = ticket sales - profits
所以就说(B)选项"return spending ... to levels of several years ago"就是decrease expenses.
第二问就是ls所说的，"increase audience size"关注的是如何吸引新客户（而不是老客户的需求），所以就是根据那个resident poll来的。
-- by 会员 babybearmm (2012/7/19 1:05:55)
我还是不太明白第一问…………
-- by 会员 ttgttg (2012/7/22 22:21:37)
