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- 2013-10-23
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- 1970-1-1
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先签到,谢谢楼主
Speaker
Done before.
Woman changed her job from different field and different level.
Speed
1--01:27
An example in which an executive wanted to use presenationfull of stats and charts to persude his colleagues to drop a long-time vendor in favor of a new one, but the executive failed.
To influence human decision making, one should get to the unconscious mind.
Only a person becomes consciously aware of what has been decided and start to jusitify the decision with rational argument.
2--01:51
Effective persuation starts with emontial stories.
People make decision based on the desire, then seek for rationale.
The executive persuade his colleague by telling the story about future opportunities and sucessed.
Good stories with emotinons to argument prompt people into unconscious deceision and move tem to action.
3--01:37
Sony has a lot of lose in recent years.
The announcement shows that sony was finally getting serous about restructure.
Dumpering PCs was a good thing.
TVs is one of money-losing business too.
4--01:42
It is not easy to get ride of TVs.
Sony is counting on the wolrd cup in brazil to drive the demand for its TVs.
The good news is the good sell of the amzaing spider-man2 in china.
But sony can't ocunt on spidey to rescue its TV business.
5--01:28
A lot of people use target-date funds in incorrect way.
Svers should have at least 95% of their money in a target date fund.
But fewer than 17% people adhered to this rule.
Obstacle--08:22
Examples to show the low effiecency of brzilian workers.
And data shows brzilian has lowest productivity compared to China and india.
Brzile invests lower of its GDP in infrastrcuture.
Even it spends more on education, the quality is not garanteed.
The policy in Brazile is not good for development either.
Since the working population is declining, Brazile need to improve its productivity, or else, its ecomony goes worse.
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