【每日阅读训练第四期——速度越障24系列】【24-03】经管 Yahoo!

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1.35'Article 2: Yahoo spent a lot to buy Tumblr, a famous website for youth, and aiming to increase its audience by 50 percent.
1.45' Time 3 Yahoo paid a big bet for Tumblr, is it going to increase its revenue successfully? Still doubts casted on that. While, the fact is yahoo's share in the stock market rise up sharply since Mayer became CEO.
1.13' Time 4 Mayer claimed to reform the content of Tumblr which is used to be fulfilled by adult contents. Yahoo is planning to ramp up advertising with more news.
2.02' Time 5 Is yahoo able to keep the coolness, which is a big advantage of Tumblr previously and will Tumblr fits Yahoo's strategy? The answer is not that positive, as yahoo has to sustain Tumblr's imagine strength and win in the competitive market with other rivals such as Facebook and Google.
1.38' Time 6 It is still dubious to believe that Mayer's proposal will make a success. And suggestion has been made for Yahoo to keep the content of Tumblr and let it develop alone, the experience learnt from
Googel which bought Youtube. Plus, surely the time one merger works, many other companies had failure. With the new CEO Mayer,Yahoo has announced to purchase an rapid increasing social network blogging Tumblr for 1.1 billion, it might be a great opportunity for Yahoo to increase its busineess since there is no better way, while it also might be a big risk as billions is a quite big number of the acquisition.

4.13' Obstacle It might be better to leave Tumblr alone and keep its coolness, while, Yahoo acclaimed that loyalty would be a strategy at this stage since no similar platform as Tumblr in the market for the users, which means those users have few choices to escape. Yahoo learnt the experience from Googel which have only half control on its business in China and finally took the business back, thus Yahoo will guide Tumblr, revamp and transform it, rather than mere being the investo. However, the majority in the public still hope Yahoo could leave Tumblr alone and offer Tumblr CEO more chance to run the business, even get engaged in internal issues of Yahoo, and it is believed that the success of Yahoo will depend on its will to make a change.