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GMAT作文题库新增38题
新增AI24题：
A1. “Whether in politics or in business, leaders of any group need to understand that learning to compromise is ultimately more important than winning.”
A2. “Constant innovation and change within an organization are as likely to damage the organization as they are to improve it.”
A3. “Government should place stricter limits on the ability of businesses to invade citizens’ privacy through telemarketing, E-mail, advertising, collection of personal information on consumers, and so on, even if those limits affect businesses’ profitability and competitiveness.”
A4. “Companies should recruit and reward employees more for their enthusiasm and willingness to contribute to the mission of the organization than for their knowledge and skills.”
A5. “Previous failure in some enterprise is essential if one is to become a successful leader.”
A6. “The type of leadership that an organization needs (be it a college, a country, or a business, for example) depends largely on whether the organization is stable or in crisis.”
A7. “Highly skilled employees who are ambitious, self-motivated, and self-sufficient are more likely to be harmful than beneficial in an organization based on teamwork.”
A8. “An explicit and enforced set of values is crucial to the success of any company or other type of organization.”
A9.“An organization cannot make real progress unless all its members share a common set of values rather than make decisions that are guided by their own values and beliefs.”
A10. “In today’s rapidly and unpredictably changing world, attempting to learn from the past is no longer the wisest strategy.”
A11. “The most important quality for a leader of an organization to have is not the ability to plan, to organize, and to solve problems but rather the ability to communicate the organization’s mission and to inspire people to work toward fulfilling that mission.”
A12. “Because technology has increased the speed of communication, people are less able to communicate, except on the most superficial level.”
A13. “Employers can best motivate employees not through raises and bonuses but rather by offering non-monetary highly-publicized awards for high performance (e.g., employee-of-the-month awards, special parking spaces, personal letters from management, etc.).”
A14. “The most successful structure for any business is one that is clearly hierarchical with clearly defined roles for all levels of employee.”
A15. “Employers can get the best performance from employees by praising what they do well rather than criticizing what they do badly.”
A16. “One must rely on oneself, and not on others, to progress in life both personally and professionally.”
A17. “In retaining and promoting employees, companies should favor those who accept the system as it is over those who want to make changes in the workplace.”
A18. “To be successful, a business must align its goals to the goals of the country.”
A19. “Progress depends on those who refuse to conform and who actively resist the status quo.”
A20. “People starting out in a career should set their sights on the position they ultimately want to reach and then begin immediately working toward that goal.”
A21. “Companies should encourage competition among their own employees.”
A22. “The quality and character of a nation can best be seen in its leaders.”
A23. “Employers should base employees’ salary increases solely on the measurable outcomes of their work and not the less tangible aspects of their performance.”
A24. “No matter how unselfish an action may appear, it is almost always motivated by some type of self-interest.”
新增AA14题：
A1. The following editorial appeared in the South Fork Gazette.
“Last year, the city contracted with Flower Power to plant a variety of flowers in big decorative pots on ffice:smarttags" />Main Street and to water them each week. By midsummer many of the plants were wilted. This year the city should either contract for two waterings a week or save money by planting artificial flowers in the pots. According to Flower Power, the initial cost for artificial flowers would be twice as much as for real plants, but after two years, we would save money. Public reaction certainly supports this position: in a recent survey, over 1,200 Gazette readers said that the city wastes money and should find ways to reduce spending.”
A2. A planning consultant to the Banbridge Riverfront Festival Committee made the following recommendation to the committee.
“The Riverfront Festival drew 10,000 visitors — not bad for your first year. You should double that number, however, by bringing in the Jolly Pirate Ship. In St. Clyde, the Harbor Week Festival averaged 30,000 visitors per year over the last decade, but the attendance reached a high point of 45,000 a couple of years ago, when the Jolly Pirate was at the Harbor Week Festival. One of the organizers reported that the ship was especially popular with school groups. Have the Jolly Pirate Ship sail into the Riverfront Festival next summer, and your festival will be much more successful.”
A3. The following appeared in a memorandum from the development director of the Largo Piano Company.
“The Largo Piano Company has long been known for producing carefully handcrafted, expensive pianos used by leading concert pianists. During the past few years, however, our revenues have declined; meanwhile, the Allegro Musical Instrument Company introduced a line of inexpensive digital pianos and then saw its revenues increase. In order to increase Largo’s sales and in fact outsell Allegro, we should introduce a line of digital pianos in a variety of price ranges. Our digital pianos would be likely to find instant acceptance with customers, since they would be associated with the prestigious Largo name.”
A4. The following appeared in a memorandum from the CEO of Volare Airlines.
“Even though our record last year of on-time takeoffs and arrivals was not as good as that of several other major airline companies, our total revenues were among the highest of any airline. Clearly, an on-time record is not the passengers’ first concern, and so we should not risk reducing our revenues by trying to improve our record. Instead, we should try to attract new passengers by announcing a program of incentives and discounts. Consider that Flugel Airlines saw ridership increase last year after it lowered fares on its most popular routes, whereas Aero Airlines lost customers even after its president appeared on television to apologize publicly for flight delays.”
A5. The following appeared in a memorandum from the marketing department to the general manager of the Swiftville Gazette.
“In an effort to expand its readership, the Swiftville Gazette made plans to replace the current editor-in-chief and to launch a costly subscription drive. Neither of these measures is now necessary, however: newspaper readership is on the rise once again, as newly released results of a national study show that the top five daily newspapers in the country are enjoying increased circulation for the first time in years. Therefore, the Gazette can expect to become a profitable enterprise for the first time since the editor-in-chief was hired. Moreover, since people are once again interested in the news, we can streamline our operations by dropping some of our ‘extras,’ such as the gardening column, the real estate section, and the local sports news.”
A6. The following appeared as part of a business plan created by the general manager of the Multon Electronic Company.
“In response to complaints from customers about the difficulty of installing and operating Multon’s products, Multon Electronic Company tried an experiment. The Customer Service Department has long suspected that customers are not reading the instructions that are included with every new purchase, and so it inserted a gift certificate at the end of every instruction manual. Because only 75 people returned the certificates in a three-month period last year, Multon Electronics has proved its point that customers are not reading the instructions. The Customer Service Department can solve this problem by providing every new customer with an instructional videotape.”
A7. The following is a memorandum to the president of the EZ-Manufacturing Company from the manager of cafeteria services.
“Offering pizza in our cafeteria has proved extremely profitable. To further increase our profits from pizza sales, we should switch to PDQ Pizzeria to supply our pizza. PDQ pizza was twice voted the ‘best pizza’ in the neighboring town of Hamiltonia in on-line surveys of Hamiltonia Gazette readers. The PDQ branch in our town currently sells pizza for only slightly more than our cafeteria does and has begun offering free daily delivery. Switching to PDQ pizza will clearly improve satisfaction with our cafeteria and hence increase the cafeteria’s profits.”
A8. The following appeared in a memorandum from the marketing department of Reel magazine.
“In order to determine the cause of the recent decline in sales of our magazine, we sent a survey to customers who have canceled their subscription during the last nine months. Results indicate that 80 percent of the 450 respondents feel that Reel contains too many ads. In order to retain current customers and win back customers who have canceled their subscriptions, we should reduce the number of ads. This solution will not only improve customer satisfaction but also increase our revenue by boosting magazine sales.”
A9. The following appeared in an article in a health and fitness magazine.
“A recent study of balding men revealed that 80% had higher than normal levels of the chemical compound DHT in their bodies. A second study discovered that rats fed a diet high in animal fats produced elevated levels of the same chemical. In this second study, however, one group of rats did not produce DHT when they also ate portions of wheat germ — a food rich in vitamin E — along with the other foods high in animal fat. Viewed together, these studies show that the best way to maintain healthy hair and scalp is to reduce fat consumption sharply and to take daily vitamin E supplements.”
A10. The following appeared in a memo from the vice president in charge of fundraising at laceName>WaymarshlaceName> laceType>UniversitylaceType>:
“Three years ago, as part of a very successful campaign to increase the amount of money donated for scholarships, laceName>SophialaceName> laceName>CollegelaceName> used student volunteers to telephone selected alumni and request contributions. That year the total amount of money donated to Sophia exceeded its annual goal by 150%. To reduce overhead costs for fundraising and increase contributions, laceName>WaymarshlaceName> University should begin using student volunteers to make telephone requests in all our fundraising efforts. Furthermore, since the enrollment at Waymarsh University is more than twice that at Sophia College, we should be able to raise at least as much money each year as Sophia did by using this same method.”
A11. The following appeared in a letter to the editor of a newspaper:
“Last year when Washington County received a special appropriation for improving highway safety, it spent all those funds to straighten sections of certain county roads. Unfortunately, the number of traffic accidents in the county was actually higher than in the previous year. Although Adams County received a smaller appropriation for improving highway safety, it hired more police officers and enforced traffic laws more strictly. Last year Adams County reported 15% fewer traffic accidents than during the previous year. Since money for improving highway safety throughout the state is limited, we can achieve greater success with less expenditure by using all such funds for stricter enforcement of speed limits.”
A12. The following appeared in a memo from a vice president of Mama Mia's, a chain of Italian restaurants:
“Officials of the movie industry report that over 70% of the movies released last year targeted a teenage audience. Furthermore, national sales data indicate that the favorite food of teenagers is pizza. Since a branch store of Good Times Movie Rental opened on Center Street six months ago, sales of takeout pizza at our restaurant next door have been higher than at any other restaurant in our chain. Because the rental of movies seems to stimulate pizza sales, the best way to increase our profits is to open new Mama Mia's restaurants next to or very near all of the Good Times Movie Rental stores.”
A13. The following appeared in a memo from the vice president of the Fizzle Soda Company.
“There is apparently a market for new beverages, as can be seen from the fact that other companies have recently introduced new juice drinks and sports drinks. Given this market and customer surveys indicating that many drinkers of regular Fizzle soda add chocolate syrup to their soda, we can increase our company’s sales by creating a new chocolate-flavored soda, ‘Choco-Fizz.’ Choco-Fizz will help us attract new customers and keep our customers who might otherwise switch to our competitors’ chocolate beverages. And Choco-Fizz will be more successful than Fizzle Plus, our most recently introduced flavor, because it will be easier to distinguish from regular Fizzle soda.”
A14. The following appeared in a memo from the president of the Meltaway Company, a producer of ice cream.
“Health concerns and convenience appear to be the key factors affecting sales of ice cream. Last year’s publication of research suggesting that some types of fat can be beneficial to health must have made people more willing to eat regular ice cream, which contains fat. Over the past year, national sales of regular ice cream increased about 8 percent, while sales of fat-free or lowfat ice cream increased by only 1 percent. During the same time period, sales of ice cream were similarly affected by consumers’ demand for convenience, as grocery stores increased their sales volume for ice cream by 9 percent, compared to a 3 percent increase for ice-cream parlors and other stores specializing in ice cream. Therefore, we can expect that most of our profits over the next few years will come from providing regular ice cream to grocery stores.”
[此贴子已经被作者于2004-3-5 23:13:20编辑过] | 
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发表于 2004-3-5 22:37:00
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