Just open their curriculum on marketing concentration
you'll see Notre Dame's marketing is fairly blur and limited
many key elements are missing
no consumer behavior, which is the most critical one
no pricing, no marcom tactics, no operation or supply chain integration, no sales and no channel management.
while Vandy and Olin are both well-rounded and competitive
deep consumer insight, solid market research, brand and marcom strategies and tactics, sales negotiation and product innovation, CRM with database marketing, channel management, also digital marketing
Then see their recruiting statistics
although Vandy is quite complete on marketing course design
both Vandy and Notre Dame have only 21~22% work in marketing function
whereas Olin has a 31% in marketing function, with the most decent salary out of three
$89k,
Vandy has a $1373 weekly=$71,396 annually
Notre Dame has a $6,300 monthly in marketing=$75,600 annaully
So Olin will be the best choice, while both overall ranking and tuition compensation are the most attractive
Vandy's Marketing
Olin's marketing
Marketing
Brand Management
Creating and Marketing Innovative Products and Services
Contemporary Marketing Channels
Data Analysis for Brand Management
Database Marketing
International Marketing Management
Marketing Research
Marketing Strategies for Innovative Products and Services
Marketing Strategy
Pricing Decision Making and Implementation
Pricing Strategies
Sales and Customer Management
Services Marketing and Management
Understanding and Influencing Consumer Behavior
Notre Dame's marketing
MARKETING |
| | | |
Management Development |
| Course # | | Course Title |
2 | MARK 60500 | | Promotion Strategy |
3, 4 | MARK 60550 | | Seminar: Consumer Behavior |
3, 4 | MARK 70100 | | Marketing Research |
4 | MARK 70150 | | Qualitative Market Research |
1 | MARK 70200 | | Business to Business I |
2 | MARK 70220 | | Business to Business II |
1, 3, 4 | MARK 70300 | | Brand Strategy |
3, 4 | MARK 70350 | | Customer Relationship Management |
1 | MARK 70450 | | New Product Development |
3 | MARK 70550 | | Culture, Consumption, and Marketing |
4 | MARK 70800 | | Leadership Marketing |
1 | MGT 70430 | | Negotiation |
Related Course of Interest |
| MBET 60320 | | Marketing Ethics (ethics requirement) |