(AA1,AA9)恳请斑竹指教－－ＡＡ１的观点，ＡＡ９的立足点是否正确！ＴＨＸ！！！

ＡＡ1.The following appeared in a memorandum from the head of a human resources department at a major automobile manufacturing company to the company's managers:

“Studies have found that employees of not-for-profit organizations and charities are often more highly motivated than employees of for-profit corporations to perform well at work when their performance is not being monitored or evaluated. Interviews with employees of not-for-profit organizations suggest that the reason for their greater motivation is the belief that their work helps to improve society. Because they believe in the importance of their work, they have personal reasons to perform well, even when no financial reward is present. Thus, if our corporation began donating a significant portion of its profits to humanitarian causes, our employees’ motivation and productivity would increase substantially and our overall profits would increase as well.”

这个偶看不太明白．．．．．．

ＡＡ9.The following appeared in a memorandum to a team developing accounting software for SmartPro Software, Inc.:

“Currently, more professional accountants use SmartPro accounting software than any other brand. However, in the market for personal accounting software for non-professionals to use in preparing their income tax returns, many of our competitors are outselling us. In surveys, our professional customers repeatedly say that they have chosen SmartPro Software because our most sophisticated software products include more advanced special features than competing brands. Therefore, the most effective way for us to increase sales of our personal accounting software for home users would clearly be to add the advanced special features that our professional software products currently offer.”

我在这里weaken了三个地方，不知道对不对～～

１，statistcal reliability;(发现这个是万能膏药．．只要碰到survey就可以用．．．）

2,the author rests on the assumption that the personal accounting software is analogous to professinonal software

3,the author provides no evidence to demonsrtate such a strategy will push the sales of the personal software.

偶对这个题目主要卡的地方是professional & personal 是否一样的上面．．

第一题是说: 非盈利的企业更有动力去把工作做好，因为本身的工作对社会有益，即使是无偿的。所以盈利企业应该把大部分的利润捐给人道主义事业，通过这种方式员工就会更有动力去好好工作，从而增加企业的利润。

第2道题明显的是错误类比和缺乏证据。context: 专业的和个人的使用者需要的功能特性的不同决定了他们选择的不同，很可能就是他们的太专业太复杂了，对个人使用者不合适。so: 1.作者不能这样Sweeping generation，应该对个人市场落后具体的原因作调查研究后再决定怎么样的strategy; 2.对专业的survey不适合于决定个人section的市场状况，这种类比是严重缺乏说服力，可能推导出全然不同的结果;3.可以提到你的第1点，除了正确的survey方法外还要考虑样本准确性和适用范围等因素。

最近忙得一塌糊涂，回复得很晚，sorry.

谢谢斑竹啊！！！！呵呵～～

merry christmas!!!!

谢谢，same to you.