The fact that other companies start to introduce new beverages does not necessarily mean that there is a market for these beverages. Even if we take it for granted that such a market does exist, we cannot mimic their operations by introducing a new beverage without ruling out the possibility that the market has become saturated with the beverages newly introduced by these companies. Is the customer survey representative enough? The arguer fails to establish a reasonable cause-effect relationship by arguing that the choch-fizz will be more successful than Fizzle Plus simply because the former is easier to distinguish from regular fizzle soda. Without providing pertinent information to demonstrate the advantage of choch-fizz versus Fizzle plus, the arguer make an fragile assertion open to attacks. |