86. “Whether promoting a product, an event, or a person, an advertising campaign is most effective when it appeals to emotion rather than to reason.” Discuss the extent to which you agree or disagree with the opinion expressed above. Support your point of view with reasons and/or examples from your own experience, observations, or reading 我初步的想法是这样的: 1、广告虽然表面上诉诸情感,但背后都基于一定的逻辑。即针对顾客的潜在需求,引起顾客满足需求的欲望 2、要引起满足需求的欲望,reason本身不够说服力,无法引起顾客立即按广告去做的冲动。因此广告的外在形式一般诉诸情感会更好 我不知道有没有完全理解题目的意思,而且也想不出任何例子。向各位NN求教了 |